Audience Development Jobs in Alabama (NOW HIRING)

Our Vision: Be the best at what we do. Our Mission: Improve lives through technology.

Summary:

"Customer Inspired" isn't our slogan - it's our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers' lives. It's a challenging goal, but we have a winning team that is looking to grow.
As a Senior Paid Social Specialist, you will own the strategy, execution, optimization, and performance of C Spire's paid social acquisition programs across Meta, TikTok, LinkedIn, and emerging social platforms. You will be responsible for driving customer growth through disciplined media buying, creative testing, audience development, and data-driven optimization. This role combines performance marketing expertise, analytical rigor, and creative insight to maximize return on advertising investment across both B2C and B2B customer segments.

Responsibilities:

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.

Develop, launch, manage, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other emerging platforms.

Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and campaign performance across all paid social channels.

Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment.

Continuously optimize campaigns through audience segmentation, creative testing, budget reallocation, and performance analysis.

Develop and maintain a structured creative testing framework that improves campaign effectiveness and accelerates customer acquisition.

Analyze campaign, audience, and channel performance to identify opportunities for growth, scale, and improved efficiency.

Partner with Creative, Analytics, UX, Web, and Marketing teams to improve campaign performance, landing page effectiveness, and customer conversion rates.

Collaborate with Data Science and Analytics teams to enhance attribution models, audience strategies, measurement frameworks, and reporting capabilities.

Ensure proper implementation and maintenance of tracking technologies, pixels, conversion APIs, and measurement tools.

Evaluate new platform capabilities, advertising products, and emerging social channels to identify opportunities for growth and innovation.

Serve as the internal subject matter expert for paid social acquisition, performance marketing, and social media advertising best practices.

Maintain operational excellence through campaign QA, documentation, reporting, governance, and platform administration.

This position is an exceptional opportunity to deepen your expertise in performance marketing, customer acquisition, and digital advertising strategy. From Senior Paid Social Specialist, you will have a strong springboard into leadership opportunities across marketing strategy, digital media, customer acquisition, and growth marketing at C Spire.

Qualifications:

What You Will Bring

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external customer experience. To support our Marketing team you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In addition to that, we require:

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field, or equivalent experience.

5-10 years of hands-on paid social advertising experience managing performance-focused acquisition campaigns.

Proven experience managing and optimizing large-scale digital advertising budgets.

Deep expertise across Meta, TikTok, and LinkedIn advertising platforms.

Strong understanding of audience development, attribution, conversion tracking, bidding strategies, and performance optimization.

Experience leveraging first-party data, platform automation tools, and advanced audience targeting methodologies.

Strong analytical skills with experience using Adobe Analytics, Google Analytics, and digital measurement platforms.

Excellent communication, organizational, and project management skills.

We will give special consideration to candidates who have:

Meta, TikTok, or LinkedIn certifications.

Experience in telecommunications, technology, subscription, or highly competitive acquisition environments.

Experience with attribution modeling, incrementality testing, and advanced measurement methodologies.

Experience launching campaigns across emerging or non-traditional social platforms.

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that's just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it.

For our full-time employees we offer:

Competitive Compensation Package

Blue Cross Blue Shield Health Insurance

Tuition Assistance Programs

Complimentary Wireless Service & Device*

401k Match

Teladoc Telemedicine

WellBeacon Wellness Program

Paid Talent Referral Opportunities

Tailored learning paths for every position

Physical Requirements / Working Conditions

Must be able to sit for extended periods of time and use a computer keyboard and/or mouse while viewing a computer screen. Some travel may be required.

Complimentary wireless service and device available to team members in our wireless footprint.