People

Job Summary:
People Inc. is the largest digital and print publisher in America, known for its iconic brands. They are seeking a Director of Product Design to create engaging casual game experiences, working closely with various teams to translate user needs into compelling game designs and ensure high-quality execution across products.
Responsibilities:
• Thoroughly understand the wants and needs of our users, and participate in the discovery and definition of problems and solutions that come from those needs.
• Translate user needs and business requirements into concrete game design ideas, user flows, and wireframes.
• Create and refine core gameplay mechanics and interaction patterns — designing them as scalable, reusable systems that support multiple titles and cross-game retention and monetization strategies.
• Build interactive prototypes suitable for validating design decisions and game concepts with users.
• Collaborate with the creative team and brand stakeholders to develop and maintain the visual language of our product, with a focus on how each game/feature fits and interoperates within the People games ecosystem (cross-title progression, shared economy, live ops, etc.).
• Document design guidelines, share knowledge, and collaborate with the engineering team to ensure products ship on time and as designed.
• Champion and promote design thinking, research, and process across the organization.
• Ensure a constant high-level of execution across the products you work with.
• Manage your team’s workflow and set clear, realistic, action-oriented goals to ensure their success.
• Develop effective, growth-centered mentor relationships with the UX Designers on their team.
• Design end-to-end user experiences for casual games, from onboarding flows to daily play.
• Use business requirements, user stories, and data to produce user flows, prototypes, and high fidelity mockups.
• Develop features and systems that encourage daily engagement (e.g., streaks, progression, hints, rewards) and long-term player retention.
• Set clear design standards and reusable templates to ensure a consistent player experience across our games. Establish how games should be updated and measured over time, and ensure designs are easy to adapt for a wide range of players.
• Prototype game concepts and test new game ideas quickly and iteratively.
• Create and document rigorous user interface specifications, ensuring the designs are accessible for a wide range of players.
• Participate in and lead brainstorming and critique sessions that foster big-picture thinking while identifying opportunities to raise the bar on the details.
• Collaborate across teams to understand opportunities, develop potential solutions, and test ideas, validate assumptions.
• Present design solutions and build consensus among a broad range of stakeholders.
• Work closely with our engineering team to ensure the designs are executed at the highest level of fidelity and craft.
Qualifications:
Required:
• Bachelor’s degree, or equivalent education and experience
• 10+ years in product and/or game design, with 2–5+ years leading design teams
• Strong UX and Game Design skills, including user flows, wireframing, game mechanics, and interaction design.
• Direct experience developing and shipping casual games (e.g., puzzles, word games, daily challenges) with a focus on player engagement and retention.
• Strong visual design skills, especially visual interface and typography.
• Experience building interactive prototypes suitable for validating design decisions with users.
• Familiarity with atomic design methodology and an interest in the challenges that come with building and maintaining design systems.
• Expertise in UX software such as Figma, Adobe Suite, etc.
• Excellent written and verbal communication skills and a strong attention to detail.
• Be excited about collaborating and communicating closely with teams and stakeholders distributed across the world.
• Self-motivated and highly-organized.
Company:
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services. Founded in 1996, the company is headquartered in New York, USA, with a team of 1001-5000 employees. The company is currently Late Stage.