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Audience Development Jobs in Michigan (NOW HIRING)

Carhartt

Paid Media Strategist

Dearborn, MI · On-site

Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional ...

MOKA

Development Associate

Wyoming, MI · On-site

$18.48 - $19.22/hr

Supports the Development Director in strategic planning for the Foundation with short and long ... the audience. Ability to interpret a variety of information in written and verbal form.

MOKA

Development Associate

Wyoming, MI · On-site

Supports the Development Director in strategic planning for the Foundation with short and long ... the audience. Ability to interpret a variety of information in written and verbal form.

YWCA Greater Flint

Development Director

Flint, MI · On-site

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements Qualifications ... Skills and Competencies: * Bachelor's degree required, master's degree preferred * CFRE ...

YWCA of Greater Flint

Development Director

Flint, MI · On-site

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements: Qualifications ... Skills and Competencies: * Bachelor's degree required, master's degree preferred * CFRE ...

YWCA of Greater Flint

Development Director

Flint, MI · On-site

$75K - $85K/yr

... external audiences * Lead and manage the Development Office team Requirements Qualifications ... Skills and Competencies: * Bachelor's degree required, master's degree preferred * CFRE ...

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Audience Development information

See Michigan salary details

$9.6K

$62.3K

$92.8K

How much do audience development jobs pay per year?

As of Jul 19, 2026, the average yearly pay for audience development in Michigan is $62,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $81,500.00 per year, depending on experience, location, and employer.

What jobs pay 500,000 a year in the US?

In the field of audience development, high-paying roles such as senior executives, directors, or chief officers can earn $500,000 or more annually, especially in large organizations or media companies. These positions often require extensive experience, strategic skills, and leadership responsibilities, with compensation sometimes including bonuses and stock options.

What are the key skills and qualifications needed to thrive in the Audience Development position, and why are they important?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an Audience Development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for a media organization, brand, or content platform. It involves analyzing audience data, creating strategies to increase reach, and utilizing marketing tools such as social media and email campaigns to build loyalty and expand viewership or readership.

Is PR a high paying job?

Public relations (PR) roles can offer varying salaries depending on experience, location, and industry, with entry-level positions typically earning lower wages and senior roles earning higher salaries. Audience development professionals may earn competitive pay, especially with specialized skills in media relations, content creation, and analytics. Overall, PR jobs can be lucrative but often require experience and a strong network to reach higher salary levels.

What does audience development do?

Audience development professionals focus on growing and engaging a target audience for media, entertainment, or marketing organizations. They analyze audience data, create strategies to increase viewership or readership, and often use tools like analytics platforms to measure success and optimize outreach efforts.

What are some common challenges faced in an Audience Development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are popular job titles related to Audience Development jobs in Michigan? For Audience Development jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in Michigan look for? The top searched job categories for Audience Development jobs in Michigan are:
Audience Development jobs near you
Infographic showing various Audience Development job openings in Michigan as of July 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $62,342 per year, or $30 per hour.
Paid Media Strategist

Paid Media Strategist

Carhartt

Dearborn, MI • On-site

Full-time

Posted 19 days ago

Carhartt rating

8.0

Company rating: 8.0 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

Job description

Position Details:
Title: Paid Media Strategist
Department: Digital Marketing
Reports to: Digital Marketing Manager
Location: Dearborn
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Job Summary
The Paid Media Strategist will lead Carhartt's digital media strategy across direct-to-consumer businesses, including Carhartt.com and other owned ecommerce properties. This role is responsible for developing and optimizing paid media plans across key channels (paid social, affiliate, display, video, audio, and content partnerships) to drive consideration, traffic, customer acquisition, and revenue in alignment with business goals.
Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional partners to deliver impactful, results-driven campaigns. A strategic mindset, analytical rigor, hands-on leadership, and the ability to innovate in a fast-paced environment are essential.
Inspired by Hard Work
At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities
  • Lead media strategy development and execution of seasonal and evergreen paid media campaigns, ensuring alignment with business objectives, KPIs, and budget guidance to deliver strong performance and actionable consumer insights.
  • Collaborate with internal marketing and creative teams to develop best-in-class content and messaging that resonates with target audiences across paid media channels.
  • Manage day-to-day relationships with media agency and platform partners, ensuring campaigns are executed efficiently and effectively.
  • Drive performance by leading projections, managing media investments against revenue targets, and optimizing channel mix, audiences, bidding strategies, and placements to improve traffic, ROI, and customer acquisition.
  • Analyze and report channel performance and campaign results, providing actionable insights and recommendations to stakeholders through regular business reviews and performance updates.
  • Partner closely with D2C merchandising, analytics, and marketing teams to align media strategies with product priorities, business objectives, and customer needs.
  • Assess the full consumer journey for effectiveness, ensuring strong alignment between media, messaging, audience targeting, and landing page experiences.
  • Proactively identify new media opportunities, technologies, audience strategies, and industry trends to elevate Carhartt's digital media performance and maintain a competitive edge.
  • Manage paid media budgets, forecasting, invoicing, and reconciliation processes to ensure investments align with performance goals and maximize returns.

Required Education
  • Bachelor's Degree Required in Marketing, Advertising or Related Field; or equivalent years of related experience

Required Skills & Experience
  • 5+ years of digital marketing experience, including:
  • 3+ years of experience driving performance through paid media channels; agency experience is a plus.
  • 3+ years of budget management, forecasting, and ROI evaluation experience.
  • Hands-on experience with analytics and measurement platforms (Adobe Analytics, GA4, Measured, Meta, etc.).
  • Strong analytical skills with the ability to optimize and report on digital marketing performance.
  • Advanced Microsoft Excel proficiency.
  • Experience managing media agencies and cross-functional stakeholders.
  • Ability to execute under tight deadlines and within budget parameters.
  • Strong written and verbal communication skills.
  • Exceptional organization and attention to detail.
  • Ecommerce, apparel, consumer products, or performance marketing experience preferred.
  • Experience supporting omnichannel marketing strategies, including retail or store-related initiatives.
  • Experience with emerging media channels, retail media networks, or local media activation.
  • Familiarity with brand marketing and upper-funnel media measurement methodologies.
  • Experience leveraging AI tools and generative AI platforms to improve marketing workflows, content development, campaign planning, creative testing, and performance optimization.

Physical Requirements and Working Conditions
  • This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
  • Carhartt is a tobacco free workplace.

#LI-REMOTE
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.

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