ZipRecruiter

Log In

1

Audience Development Director Jobs (NOW HIRING)

Weichert

Business Development Director

Parsippany, NJ · On-site

$90K - $110K/yr

The Business Development Director is responsible for performing business development, sales, and ... Strong presentation skills (written and verbal) with the ability to command an audience * Excellent ...

next page

Showing results 1-20

People also search for

All JobsAudience Development Director Jobs

Audience Development Director information

See salary details

$16K

$95.7K

$178K

How much do audience development director jobs pay per year?

As of May 30, 2026, the average yearly pay for audience development director in the United States is $95,708.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

More about Audience Development Director jobs
What cities are hiring for Audience Development Director jobs? Cities with the most Audience Development Director job openings:
What are the most commonly searched types of Audience Development jobs? The most popular types of Audience Development jobs are:
What states have the most Audience Development Director jobs? States with the most job openings for Audience Development Director jobs include:
What job categories do people searching Audience Development Director jobs look for? The top searched job categories for Audience Development Director jobs are:
Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 81% Full Time, 1% Part Time, 2% Temporary, and 13% Contract. Highlights an 69% Physical, 9% Hybrid, and 22% Remote job distribution, with an average salary of $95,708 per year, or $46 per hour.
Senior Director, Events Audience Strategy & Engagement

Senior Director, Events Audience Strategy & Engagement

The Atlantic Monthly Group

New York, NY • On-site

$115K - $150K/yr

Full-time

Posted 12 days ago

Job description

Building on the 169-year legacy of The Atlantic, and centered on lively, consequential discussion of contemporary issues, The Atlantic's events team brings the unparalleled journalism of The Atlantic to life through singular event experiences, virtually and in person. Our event portfolio includes multi-day flagship events, topical summits on a range of issues from education to criminal justice, custom programs, and on-the-record roundtable discussions with leading thinkers and changemakers.
The Atlantic is hiring a Senior Director, Events Audience Strategy & Engagement to lead audience acquisition, promotional campaigns, and attendee strategy across our full events portfolio. This role is responsible for identifying and engaging the right audience for each event-whether that means curating an intimate group of senior-level decision-makers or driving broad interest in a high-profile flagship.
The ideal candidate has deep experience in event marketing and audience development, with a proven track record of building high-quality audiences and managing effective campaigns across a range of event types. This person understands how to pair content with audience goals, works comfortably across editorial and commercial teams, and brings both strategic thinking and executional rigor to their work.
Leadership
  • Lead the audience acquisition and event marketing strategy across all Atlantic events, from flagship summits to bespoke advertiser events.
  • Manage and mentor the Senior Manager, Audience Strategy and Engagement.
  • Own audience segmentation and targeting strategy across all event formats.
  • Serve as the lead stakeholder for event promotion campaigns, from list strategy to final reporting.
  • Collaborate closely with sales, marketing, and editorial stakeholders to define audience goals and ensure event success.
  • Direct contractor and vendor support as needed during event campaigns.

Execution & Operations
  • Oversee campaign development across email, paid, and organic channels.
  • Write and manage event marketing copy across platforms, ensuring clarity, accuracy, and alignment with audience strategy.
  • Manage list curation and outbound communications for highly specific events with precise attendee criteria.
  • Ensure all communications adhere to brand tone, design standards, and data integrity practices.
  • Own the campaign calendar and execution workflows across multiple concurrent events.
  • Track audience experience and own the attendee communication lifecycle from invite to confirmation to follow-up.

Performance & Optimization
  • Define and track KPIs for each event, including registration, attendance, and audience quality.
  • Lead campaign reporting and analytics in collaboration with internal data teams.
  • Translate performance insights into actionable campaign improvements.
  • Identify and implement new tools or platforms to increase efficiency and targeting precision.
  • Maintain and evolve audience databases, including post-event updates and segmentation refinement.
  • Manage post-event survey strategy and synthesize insights to inform future planning.

Ideal Candidate Requirements
  • 8+ years of experience in event marketing, audience development, or campaign management.
  • Experience leading high-stakes audience builds, including executive or hard-to-reach targets.
  • Track record of owning multi-channel event campaigns and delivering against performance goals.
  • Strong writing, segmentation, and targeting skills.
  • Experience with email marketing platforms (Sailthru preferred), campaign reporting tools (Looker, Google Analytics), and event platforms (Swoogo, Vivenu, Accelevents or similar).
  • Skilled collaborator with experience working across editorial, sales, and marketing.
  • Highly organized and able to manage multiple campaigns simultaneously.
  • Experience managing junior team members and external vendors.
  • Clear communicator with strong project management skills and attention to detail.
  • Committed to upholding The Atlantic's brand and audience standards across all events.

Salary Minimum: $115,000; Salary Maximum: $150,000
This position is based in New York City.
About The Atlantic:
The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate's successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.

Apply