ZipRecruiter

Log In

1

Audience Development Director Jobs in Virginia (NOW HIRING)

Riverside Research Institute

Director (R&D)

Fairfax, VA · On-site

$186K - $300K/yr

... D contracts. The Director will manage team members located across Fairfax, Lexington, and ... audiences * Demonstrated understanding of program management processes and ability to prioritize ...

Riverside Research Institute

Director (R&D)

Fairfax, VA · On-site

$186K - $300K/yr

... D contracts. The Director will manage team members located across Fairfax, Lexington, and ... audiences * Demonstrated understanding of program management processes and ability to prioritize ...

NATO

Staff Officer (Audience Research)

Norfolk, VA · On-site

... as directed by SACEUR. The Communication Directorate is responsible for the management of ... This role contributes to the development of evidence-based insights, enabling effective audience ...

next page

Showing results 1-20

All JobsAudience Development JobsAudience Development Director JobsAudience Development Director Jobs in Virginia

Audience Development Director information

See Virginia salary details

$15.9K

$94.9K

$176.5K

How much do audience development director jobs pay per year?

As of Aug 28, 2026, the average yearly pay for audience development director in Virginia is $94,887.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $113,500.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in Virginia?

The most popular types of Audience Development jobs in Virginia are:

What are popular job titles related to Audience Development Director jobs in Virginia?

For Audience Development Director jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Virginia look for?

The top searched job categories for Audience Development Director jobs in Virginia are:

What cities in Virginia are hiring for Audience Development Director jobs?

Cities in Virginia with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $94,887 per year, or $45.6 per hour.

Senior Business Development Director

Richmond, VA • On-site

Socket.dev
Network Security • 1 - 10 employees
Learn more about Socket.devexternal

$150 - $210/hr

Other

Posted 19 hours ago

Posted today

Job description

West Cary Group's Senior Business Development Director is an in-office role, located at 5 West Cary Street, Richmond, Virginia 23220.

Position Summary

The Senior Business Development Director serves as a strategic growth leader responsible for shaping and executing the agency’s long-term business development vision. This role drives proactive market expansion by identifying future opportunity areas, forging high-value partnerships, and developing go-to-market strategies that position West Cary Group as a leading strategic partner in the marketing and innovation ecosystem. Acting as a key advisor to the executive team, the Senior Business Development Director synthesizes industry intelligence, emerging market trends, and competitive insights to define growth pathways, influence agency positioning, and architect the strategies that win high-impact, transformative client engagements. This role is accountable for building sustainable revenue pipelines, expanding market presence, and ensuring that agency capabilities are aligned to evolving client and industry needs.

Position Responsibilities

Strategic Market & Growth Leadership:

  • Develop and lead the agency’s long-range business development strategy.
  • Identify emerging markets, growth verticals, and revenue channels.
  • Conduct market and competitive analyses.
  • Create data-driven go-to-market strategies.

Strategic Partnerships & Channel Development:

  • Identify and manage strategic partnerships.
  • Develop frameworks for evaluating partnership ROI.
  • Represent the agency in strategic engagements.

Enterprise-Level Opportunity Leadership:

  • Lead strategy and positioning for major pitches and RFPs.
  • Shape the agency’s growth narrative.
  • Translate market insights into differentiated solutions.

Internal Strategic Influence & Capability Alignment:

  • Lead RFP development process, working with senior leadership and functional heads, ensuring alignment with agency vision, mission and strategic goals
  • Collaborate with leadership to develop new services.
  • Ensure strategic insights and competitive intelligence inform decisions.
  • Oversee scalable pricing strategies and deal frameworks.
  • Lead enhancements to pitch and proposal processes.
  • Oversee/manage initiatives related to business development and communication strategies
  • Other duties as assigned
Requirements Role Qualifications
  • Proven experience leading strategic business development or growth initiatives at a Director-level (or above), ideally within an advertising, creative, consulting, or integrated marketing agency.
  • Demonstrated success in market analysis, partner strategy, and development of long-range growth plans.
  • Strong executive communication and narrative-building skills; able to craft compelling strategic stories that resonate with C-suite audiences.
  • Deep understanding of the marketing and advertising landscape, including emerging technologies, market shifts, and competitive dynamics.
  • Experience identifying and cultivating strategic alliances, channel partners, and enterprise-level opportunities.
  • Ability to influence across senior leadership and drive alignment around growth priorities.
Essential Skills and Experience
  • Bachelor’s degree or equivalent experience; advanced degree a plus.
  • Experience creating growth roadmaps, partnership ecosystems, or strategic go-to-market plans.
  • Exceptional executive-level presentation skills.
  • Proven ability to lead cross-functional teams.
  • Strong financial and commercial acumen.
  • Excellent written and verbal communication, negotiation, and stakeholder-management skills.

Reporting to this position: No direct reports; may provide oversight for related initiatives.

#J-18808-Ljbffr

Apply