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Market Development Manager Jobs in Virginia (NOW HIRING)

Campbell's

Market Development Lead, Lorton

Lorton, VA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent ... Build trust with store management and retail partners, support new item launches, planogram ...

Delta Star Inc.

Product Development Manager

Lynchburg, VA · On-site

$110 - $170/hr

By translating customer needs and market trends into innovative solutions, the Product Development Manager helps drive product development initiatives from concept through commercialization and ...

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Market Development Manager information

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$36.7K

$93.2K

$157.1K

How much do market development manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for market development manager in Virginia is $93,230.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $110,500.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

More about Market Development Manager jobs

What are the most commonly searched types of Market Development jobs in Virginia?

The most popular types of Market Development jobs in Virginia are:

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For Market Development Manager jobs in Virginia, the most frequently searched job titles are:

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The top searched job categories for Market Development Manager jobs in Virginia are:

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Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 21% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $93,230 per year, or $44.8 per hour.

Market Development Manager Federal

Corning

Virginia Beach, VA

$99K - $136K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Corning rating

8.3

Company rating: 8.3 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

65th of 544 rated manufacturers

Job description

Requisition Number: 75411

The company built on breakthroughs. 
Join us.                                     

Corning is one of the world's leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what's possible. 

How do we do this? With our people. They break through limitations and expectations- not once in a career, but every day. They help move our company,and the world, forward. 

At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more. 

Come break through with us. 


Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry. This segment is classified into two main product groupings - carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Role Purpose

Corning Optical Communications is seeking a Business Development Manager, Federal Enterprise Network Solutions to drive growth and market adoption of Corning's advanced network infrastructure solutions across the U.S. Federal market, including Department of Defense (DoD), Federal Civilian agencies, and related integrator/contractor ecosystems.
This role is responsible for advancing Corning's position in Federal Enterprise Networks by leading business development initiatives focused on Fiber to the Edge (FttE), multi-classification mesh, security solutions, and LAN architectures. The individual will serve as a Federal market subject matter expert, aligning Corning solutions to mission-critical customer requirements, modernization initiatives, cybersecurity priorities, and secure communications infrastructure needs.
The successful candidate will work across agency stakeholders, systems integrators, prime contractors, consultants, and internal sales teams to identify, shape, influence, and help win strategic Federal opportunities. This role requires a strong understanding of Federal acquisition processes, contract vehicles, program engagement, and the technical requirements associated with secure, resilient, high-performance network environments.

Key Responsibilities
Experiences/Education - Required

  • Bachelor's degree in Business, Engineering, or a related field, or equivalent combination of education and relevant experience.

  • 10+ years of experience in telecommunications, networking, government technology, or related infrastructure markets supporting or leading business development activities within Federal markets, including DoD and/or Federal Civilian agencies.

  • Strong technical expertise in enterprise LAN architectures, multi-classification mesh environments, secure and resilient network infrastructure, physical layer communications, and classified or multi-domain environments.

  • Solid understanding of Federal procurement and acquisition processes, including contract vehicles, acquisition channels, and engagement with prime contractors, system integrators, defense contractors, consultants, and government-funded programs to align technical solutions to Federal customer requirements, mission priorities, and operational use cases.

  • Proven understanding of key Federal market drivers, including cybersecurity, zero trust architectures, resilient infrastructure, and secure enterprise connectivity to identify, shape, and influence opportunities across the Federal sales lifecycle, including early-stage positioning, specification development, basis-of-design influence, pre-RFP engagement, partner alignment, and technical solution positioning.

  • Ability to work cross-functionally and influence internal teams without direct authority to engage technical teams, acquisition stakeholders, program leadership, and executive audiences in both virtual and in-person settings.

  • Proficiency with Salesforce.com and Microsoft Office tools (Excel, PowerPoint, Word).

Experiences/Education - Desired
  • Substantial knowledge and experience with Federal Acquisition Regulation.
  • Security clearance (past or current)

This position does not support immigration sponsorship.  

The range for this position is $99,375.00 - $136,641.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. 

A job that shapes a life. 

Corning offers you the total package. 

Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.

  • Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
  • As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
  • Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.  
  • Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That's why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions. 

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at accommodations@corning.com.

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