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Audience Development Director Jobs in Virginia (NOW HIRING)

Socket.dev

Director Sales, HCLS, Global HCLS

Arlington, VA · On-site

$224.40 - $303.50/hr

You will collaborate withgeographically distributed sales, business development and technical ... Experience creating written business documents and delivering presentations toexecutive audiences

RPMGlobal

Director of Social Media

Arlington, VA · On-site

$105 - $115/hr

A key focus will be on reaching and engaging new audiences, including donors, ensuring CI's voice ... Work with the Marketing and Communications team to integrate social media into brand development ...

K2D Strategies

Account Director

Arlington, VA · On-site +1

HTML, CSS, and other web development tools and familiarity with digital advertising, Google Grant management, and SEO/SEM * Experience with or understanding of direct mail audiences and metrics, as ...

Muslim Aid USA

Development Manager

Fairfax, VA · Hybrid

$75K - $85K/yr

Cultivate and solicit mid-level and major donors through direct relationship management ... based audiences * Proficiency in Google Workspace; ability to travel 30-50% nationally with ...

Muslim Aid USA

Development Manager

Fairfax, VA · Hybrid

$75K - $85K/yr

Cultivate and solicit mid-level and major donors through direct relationship management ... based audiences * Proficiency in Google Workspace; ability to travel 30-50% nationally with ...

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Audience Development Director information

See Virginia salary details

$15.9K

$94.9K

$176.5K

How much do audience development director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for audience development director in Virginia is $94,887.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $113,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in Virginia?

The most popular types of Audience Development jobs in Virginia are:

What are popular job titles related to Audience Development Director jobs in Virginia?

For Audience Development Director jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Virginia look for?

The top searched job categories for Audience Development Director jobs in Virginia are:

What cities in Virginia are hiring for Audience Development Director jobs?

Cities in Virginia with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,887 per year, or $45.6 per hour.

Director of Social Media

CONSERVATION INTERNATIONAL

Arlington, VA • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

Director of Social Media
Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, biodiversity, and for people. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples, and local communities to help people and nature thrive together.
POSITION SUMMARY - This position is based in Arlington, VA
Conservation International (CI) is seeking an experienced and results-driven Director of Social Media to lead the organization's global social media strategy. This role requires a proven track record in designing and executing social media campaigns that grow brand awareness, engage new audiences, and deliver measurable results. Reporting to Managing Director, Brand Activations, the Director will develop and implement CI's social media initiatives, working across the organization to create compelling, social-first content that showcases CI's mission and impact. A key focus will be on reaching and engaging new audiences, including donors, ensuring CI's voice resonates beyond traditional channels to build a broader base of support for conservation. This position will play a critical role in positioning CI as a leader in the global conversation on nature. Social media is integral to CI's work, from raising awareness of its impact in the Americas, Asia, Europe, and Africa to spotlighting solutions for climate, oceans, and biodiversity and mobilizing support for our work. This role offers the opportunity to leverage social media to tell powerful stories, connect with diverse and new audiences, and drive meaningful global impact for nature.
RESPONSIBILITIES
  • Develop and Execute Strategy: Create and implement an innovative, organization-wide social media strategy in collaboration with global teams and field programs to promote Conservation International's mission and impact globally. Drive year-over-year growth in key social media performance indicators, including follower growth, engagement rates, video views, and website traffic from social channels.
  • Engage and Expand Audiences: Craft and deliver compelling digital storytelling to engage new and existing audiences across platforms, inspiring them to take action for nature and increasing awareness of CI's work. Grow qualified audiences across priority platforms and increase engagement rates through compelling storytelling, community management, and platform-native content. Partner with teams to support donor acquisition, donor engagement, advocacy, and integrated campaign objectives through social media channels.
  • Build Organizational Capacity: Partner with leaders, conservation professionals, and field programs to enhance digital storytelling capabilities and effective social media use across the organization.
  • Foster Cross-Team Collaboration: Work with the Marketing and Communications team to integrate social media into brand development, issue management, and earned media strategies for a cohesive organizational voice.
  • Monitor Trends and Analytics: Establish and manage a comprehensive social media measurement framework, including dashboards, reporting cadences, and performance benchmarks. Analyze platform, audience, and content performance data to optimize integrated social campaign strategies and drive continuous improvement. Provide monthly and quarterly reports that demonstrate contribution to organizational objectives, including awareness, engagement, website traffic, lead generation, and fundraising outcomes where applicable.
  • Manage Social Media Presence: Oversee day-to-day social media operations, ensuring consistent and high-quality content that aligns with CI's mission and values. Ensure platform health through audience responsiveness, quality assurance, content governance, and reputation management.
  • Crisis Communication: Serve as the organization's social media lead during issues management and crisis communications situations. Provide expertise on social media responses during issue management and crises, ensuring alignment with organizational values and tone.
  • Other duties as assigned by supervisor.
  • The position will require some international travel.
  • The position requires the ability to work non-traditional and extended hours to support a global workforce in multiple time zones.
  • Guidance on flexible work arrangements will be shared during the interview process.

QUALIFICATIONS
Required
  • A Bachelor's degree in marketing, communications, international relations, or relevant area.
  • 8 or more years of relevant work experience with at least 5 years of experience in social media strategy and channel management.
  • Experience in a global organization with an appreciation for cultural sensitivities and differences.
  • Ability to engage with and counsel senior-level decision-makers across CI and offer insight into the effective use of social media.
  • Demonstrated superior storytelling and content creation skills, and experience in multiple forms of social media and new media.
  • Energetic problem solver and compelling communicator, with an ability to work independently as well as motivate and energize globally dispersed teams around CI's work.
  • Strong writing skills and a passion for digital storytelling

Preferred
  • Experience in a mission-oriented organization. Passion for and experience in conservation or climate-related communication materials.
  • Experience working with cross-functional teams.
  • Experience in video production
  • Paid social media strategy and advertising

To apply for this position, please submit a resume and cover letter.
Compensation, Benefits & Culture: Conservation International is committed to pay equity, transparency, and supporting employees across locations. Salary Range: $105,000 - $115,000 annually. This range represents Conservation International's good-faith estimate of the compensation for this position at the time of posting. Final compensation is based on geographic location, job-related skills, qualifications, and relevant experience. Benefits: Eligible employees receive a comprehensive benefits package, including medical, dental, and vision insurance; a 403(b) retirement plan with a 6% employer match after 60 days; Flexible Spending Accounts (FSA); employer-paid life insurance, short-term and long-term disability coverage; paid vacation and sick leave; voluntary benefits including pet insurance; and organization-issued technology to support remote and hybrid work. Benefits are subject to plan terms, eligibility requirements, and may be modified from time to time.
See all Conservation International Career Opportunities HERE
Conservation International is committed to providing equal employment opportunities to all individuals. We believe in hiring based on merit and qualifications, ensuring a fair and inclusive hiring process for everyone.

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