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Audience Development Director Jobs in Reston, VA

Development Director

Silver Spring, MD ยท On-site

$100K - $120K/yr

The Director of Development plays a critical role in visioning future growth plans, particularly ... Provide strategic direction and create long-term and annual plans for multiple giving audiences ...

Development Director

Silver Spring, MD ยท On-site

$100K - $120K/yr

The Director of Development plays a critical role in visioning future growth plans, particularly ... Provide strategic direction and create long-term and annual plans for multiple giving audiences ...

The Director of Development plays a critical role in visioning future growth plans, particularly ... Provide strategic direction and create long-term and annual plans for multiple giving audiences ...

The Director of Community Development supervises two areas of work within FACETS, Opportunity ... audiences, including FACETS Board of Directors, funders, and the wider community. * Works with ...

... D contracts. The Director will manage team members located across Fairfax, Lexington, and ... audiences * Demonstrated understanding of program management processes and ability to prioritize ...

Director (R&D)

Fairfax, VA ยท On-site

$186K - $300K/yr

... D contracts. The Director will manage team members located across Fairfax, Lexington, and ... audiences * Demonstrated understanding of program management processes and ability to prioritize ...

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Audience Development Director information

See Reston, VA salary details

$16.7K

$99.8K

$185.5K

How much do audience development director jobs pay per year?

As of Jun 21, 2026, the average yearly pay for audience development director in Reston, VA is $99,754.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $119,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What job categories do people searching Audience Development Director jobs in Reston, VA look for? The top searched job categories for Audience Development Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Audience Development Director jobs? Cities near Reston, VA with the most Audience Development Director job openings:
Development Director

Development Director

A Wider Circle

Silver Spring, MD โ€ข On-site

$100K - $120K/yr

Full-time

Posted 10 days ago

Be an early applicant


Job description

A Wider Circle, a social service nonprofit serving the DMV region, is seeking a Director of Development who works in partnership with the CEO and organizational leadership and leads the organization's critical fundraising strategies to advance and operationalize its strategic plan as well as its mission and role in the community. The Director of Development plays a critical role in visioning future growth plans, particularly focused on monthly giving and digital fundraising programs as well as coordinating key events and connecting volunteers, consultants, and others to support the efforts.

Department: Development

Supervisor: President/Chief Executive Officer

Status: Full time, exempt

Salary range: 100k-120k with option for performance bonus

Location: Hybrid up to 40%, office in Silver Spring MD

Supervisory Responsibilities: Yes

Essential Responsibilities

The Director of Development will be expected to undertake the following responsibilities and duties:

  • Build trusting and collaborative relationships throughout the organization.
  • Provide strategic thought partnership to the CEO
  • Develop, set, and monitor organizational fundraising goals with the CEO
  • Serve as an external ambassador of A Wider Circle - explaining its mission, programs, and case for support
  • Provide strategic direction and create long-term and annual plans for multiple giving audiences including individual donors, corporate investors, foundations, and more
  • Collaborate with the Development and Communications teams on all fundraising appeal and campaign processes and administrative implementation (including all print and digital channels).
  • Set and monitor annual giving goals across a portfolio of corporate and individual major donors and prospects with the capacity to engage in a meaningful way.
  • Manage the identification, research, and moves management of a pipeline of corporate partners including but not limited to sponsor prospects and donors.
  • Develop short- and long-term cultivation strategies for prospects and donors through the giving cycle via in-person meetings, events, and written communications.
  • Develop and manage stewardship plans for major corporate sponsors.
  • Work closely with the Director of Grants and Contracts to ensure consistency in message and approach to drive engagement within the corporate donor portfolio.
  • Serve as team lead for fundraising events, including but not limited to logistics, sponsorship, advertising, and programming.
  • Maintain up-to-date and accurate records within the donor database.
  • Oversee staff responsible for back-end development operations, including gift processing and acknowledgments.
  • Oversee staff administering the organization's database of records and online CRM platform.
  • Supervise select team members and interns

Required Skills /Abilities

  • Strong understanding of fundraising/development practices required including growing and maintaining direct marketing programs comprised of direct mail and digital
  • Knowledge and experience in establishing new revenue streams, development databases, and process improvement
  • Data analytics, able to identify strategic KPI's for direct response and track progress
  • Excellent written, oral, and interpersonal communication skills
  • Excellent organizational skills and attention to detail
  • Demonstrated commitment to continuous self-learning and growth
  • Ability to work occasional evening and weekend hours in collaboration with constituents for meetings and special events
  • Sincere commitment to working collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Ability to identify and coordinate organization-wide resources to achieve the appropriate outcomes
  • Ability to handle a variety of key initiatives concurrently
  • A demonstrated ability to successfully engage and manage prospective and current donors resulting in increased giving.
  • An ability to understand the interests of corporate and individual prospects and donors and how to connect them to A Wider Circle's priorities while developing deep and long-lasting relationships.

Required education and experience

  • BA/BS and at least 7-10 years relevant experience or MA/MS and 5 years relevant experience and/or sufficient relevant work experience
  • Subject matter expert in the field
  • 5+ years of nonprofit experience required and proven experience growing either a fundraising or direct marketing program
  • Minimum of two years experience managing a team to accomplish specific goals
  • Demonstrated commitment to diversity, equity, inclusion, and accessibility
  • Experience with successful event planning and event execution
  • Effective project management skills with the ability to successfully manage multiple, competing priorities with tight deadlines
  • Exceptional written, spoken, virtual, and interpersonal communication skills with donors, key stakeholders, leadership, and colleagues
  • Demonstrated commitment to continuous self-learning and growth, especially related to the development of strong equity competencies and managing diverse teams, and modeling this approach with others
  • Ability to work with volunteers in a professional and collaborative manner
  • Familiarity with Google Organization & Productivity Tools (Gmail, Google Docs, Calendar)

Preferred Education and experience

  • Experience with philanthropic communities and interests in the greater DMV
  • Experience working with database and donor management software (LiveImpact, Bonterra Suite, Little Green Light or similar program) or similar software/tools

Additional eligibility requirements:

  • Must be authorized to work in the United States

Work environment:

The Director will work in an office setting.

Physical demands:

Prolonged periods of sitting and talking on the phone.

Other duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Travel required

Yes-DMV Area

Affirmative Action/EEO Statement

A Wider Circle is committed to having a diverse team and ensuring that all qualified applicants will receive consideration without regard to race, color, gender (including gender identity or expression), religion, national origin, sexual orientation, disability, age, veteran status, or other non-merit factors. We are proud to be an equal opportunity employer.