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Marketing Information Manager Jobs in Reston, VA

Regional PR agency on an ad hoc basis Requirements * 3-5 years' experience in B2B marketing, IT ... Manage multiple projects and meet assigned deadlines in a fast-paced environment * Self-motivated ...

Regional PR agency on an ad hoc basis Requirements * 3-5 years' experience in B2B marketing, IT ... Manage multiple projects and meet assigned deadlines in a fast-paced environment * Self-motivated ...

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Marketing Information Manager information

What does a marketing information manager do?

A Marketing Information Manager is responsible for collecting, analyzing, and managing data related to marketing activities. They ensure that accurate and timely marketing information is available to support decision-making and strategy development. This role often involves overseeing marketing research, maintaining databases, and generating reports to identify market trends and customer preferences. Ultimately, they help organizations optimize their marketing efforts and achieve their business objectives.

What are the key skills and qualifications needed to thrive as a marketing information manager, and why are they important?

To thrive as a Marketing Information Manager, you need a solid background in marketing analytics, data interpretation, and business intelligence, often supported by a degree in marketing, business, or a related field. Familiarity with tools such as CRM systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics), and data visualization software (e.g., Tableau) is typically required. Strong organizational skills, attention to detail, and the ability to communicate complex data insights clearly are essential soft skills for this role. These capabilities ensure data-driven marketing strategies, effective decision-making, and clear alignment with organizational goals.

How does a marketing information manager typically collaborate with other departments within an organization?

A Marketing Information Manager works closely with various departments such as sales, product development, and IT to ensure that marketing data is accurately collected, analyzed, and shared. They often facilitate meetings to align marketing strategies with business objectives and collaborate on campaigns by providing actionable insights. Regular interaction with cross-functional teams is essential for identifying information needs and ensuring the smooth integration of marketing intelligence into decision-making processes.

What is the difference between Marketing Information Manager vs Marketing Analyst?

AspectMarketing Information ManagerMarketing Analyst
Primary FocusOversees marketing data collection, management, and strategic useAnalyzes marketing data to identify trends and insights
ResponsibilitiesData strategy, reporting, and supporting marketing decisionsData analysis, reporting, and campaign performance evaluation
Required SkillsData management, strategic thinking, communicationStatistical analysis, data visualization, marketing knowledge
Work EnvironmentCollaborates with marketing teams, data teams, and managementWorks closely with marketing teams, often in analytics or research departments

While both roles involve working with marketing data, the Marketing Information Manager focuses on managing and strategizing data use at a higher level, whereas the Marketing Analyst concentrates on analyzing data to generate insights. Both roles require strong analytical skills, but the manager role emphasizes data strategy and oversight.

Is a marketing information manager a high paying job?

A marketing information manager typically earns a competitive salary that varies by industry, experience, and location. The role often requires skills in data analysis, market research, and familiarity with tools like CRM and analytics software, which can influence compensation levels.

What is marketing information management in simple terms?

Marketing Information Management (MIM) is the process used by marketing professionals, including a Marketing Information Manager, to collect, analyze, and organize data about customers, competitors, and market trends. This helps businesses make informed decisions about product development, advertising, and sales strategies, often using tools like customer databases and analytics software.

What are popular job titles related to Marketing Information Manager jobs in Reston, VA?

For Marketing Information Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Marketing Information Manager jobs in Reston, VA look for?

The top searched job categories for Marketing Information Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Information Manager jobs?

Cities near Reston, VA with the most Marketing Information Manager job openings:

Infographic showing various Marketing Information Manager job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Technical Project Manager - Marketing

System One

Merrifield, VA • Remote

Contractor

Re-posted 11 days ago


Job description

Job Title: Technical Project Manager - Marketing Location: Vienna, VA Type: Contract Contractor Work Model: Hybrid – onsite and remote Responsibilities

  • Oversee and manage marketing-related technical projects, ensuring timely delivery and alignment with business goals
  • Coordinate cross-functional teams, including marketing, IT, and third-party vendors, to facilitate project execution
  • Develop and maintain project plans, schedules, and budgets
  • Identify potential risks and implement mitigation strategies
  • Communicate project status and updates to stakeholders at all levels
  • Ensure compliance with company policies and industry standards
  • Manage and prioritize multiple tasks in a fast-paced environment
Requirements
  • Experience in managing marketing technology projects
  • Strong understanding of project management methodologies (Agile, Scrum, Waterfall)
  • Excellent communication and leadership skills
  • Ability to coordinate across multiple teams and stakeholders
  • Bachelor's degree in Business, Marketing, IT, or related field
  • Relevant certifications (PMP, Scrum Master) preferred
  • Proficiency with project management tools such as MS Project, Jira, or similar


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About System One

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System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US