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Digital Marketing Manager Jobs in Reston, VA (NOW HIRING)

Meso Scale Discovery

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid ...

Meso Scale Discovery

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid ...

MSD

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid ...

KME.digital

Digital Marketing Intern

Alexandria, VA

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

Mondo

Marketing Manager

Washington, DC · Remote

$65 - $75/hr

This individual will partner closely with creative, digital marketing, and regional stakeholders across the U.S., UK, and APAC to execute integrated marketing initiatives, manage workflows, and ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Reston, VA

Digital Marketing Manager information

See Reston, VA salary details

$38K

$91.3K

$144.1K

How much do digital marketing manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for digital marketing manager in Reston, VA is $91,259.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,300.00 and $104,000.00 per year, depending on experience, location, and employer.

Is digital marketing high paying?

Digital Marketing Managers often earn competitive salaries that vary by experience, location, and industry. Entry-level roles tend to have lower pay, while experienced managers with skills in analytics, SEO, and paid advertising can earn higher compensation, especially with certifications and proven results.

What Does a Digital Marketing Manager Do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Salaries tend to increase with certifications, skills in analytics and SEO, and experience managing campaigns across multiple platforms.

What are some common challenges Digital Marketing Managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and content creation, along with experience in marketing campaigns. Certifications such as Google Analytics or HubSpot can enhance qualifications.

What do you do as a digital marketing manager?

A digital marketing manager develops and implements online marketing strategies to promote products or services. They analyze data, manage campaigns across platforms like social media and email, and use tools such as Google Analytics and advertising platforms to optimize performance and reach target audiences.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

What are the key skills and qualifications needed to thrive as a Digital Marketing Manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What does a Digital Marketing Manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.
More about Digital Marketing Manager jobs
What are the most commonly searched types of Digital Marketing jobs in Reston, VA? The most popular types of Digital Marketing jobs in Reston, VA are:
What are popular job titles related to Digital Marketing Manager jobs in Reston, VA? For Digital Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Manager jobs in Reston, VA look for? The top searched job categories for Digital Marketing Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Marketing Manager jobs? Cities near Reston, VA with the most Digital Marketing Manager job openings:
Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Reston, VA as of July 2026, with employment types broken down into 78% Full Time, 11% Part Time, and 11% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $91,259 per year, or $43.9 per hour.

Digital Marketing Manager

Interactive Strategies

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 hours ago

Posted today

Job description

We’re looking for a Digital Marketing Manager to join our growing team and help lead multi-channel digital marketing and fundraising programs for our mission-driven clients. This is an exciting opportunity for a strategic, hands-on marketer who can confidently guide clients, collaborate across internal teams, and drive performance across email fundraising, digital advertising, and integrated campaigns.

Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association. Clients choose us for our innovation, creative energy, and results-focused approach.

In this role, you will support national organizations making a difference—helping them grow their email audiences, raise more money from email and digital campaigns, and strengthen supporter engagement. You will work across digital channels, think holistically about strategy, and contribute to mentoring and strengthening our internal marketing team.

Responsibilities

  • Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
  • Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.
  • Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
  • Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.
  • Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
  • Support email production, including planning, drafting, segmentation, testing, and performance optimization.
  • Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
  • Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
  • Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
  • Prepare client-ready reporting and performance summaries.
  • Stay current on digital marketing trends, platforms, and testing opportunities.
  • Contribute to internal process improvements, documentation, and marketing team standards.

Requirements

  • Bachelor’s or Master’s degree in a related field.
  • 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
  • Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
  • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
  • Experience working within a variety of email marketing and advertising platforms. Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp.
  • Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
  • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • We are open to this being a remote position.


Qualities you bring to the table

  • Curious. You have a deep commitment to finding answers, learning new things and solving problems.
  • Creative. You bring passion to your work and produce content that engages, motivates and inspires.
  • Strategic. You understand that a strong digital marketing campaign is rooted in a combination of thoughtful storytelling and urgency.
  • Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
  • Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
  • Confident. You're friendly, professional and poised, whether you're brainstorming with our team or making client presentations.
  • Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
  • Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You’re also a great listener.

Benefits

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office. We may be an agency, but we understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits

Salary Range

$70,000 - $87,550 (commensurate with experience)

A LITTLE ABOUT US

We're a well-respected digital agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office.

Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.