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Audience Development Director Jobs in Reston, VA

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

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Audience Development Director information

See Reston, VA salary details

$16.7K

$99.8K

$185.5K

How much do audience development director jobs pay per year?

As of Jun 21, 2026, the average yearly pay for audience development director in Reston, VA is $99,754.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $119,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What job categories do people searching Audience Development Director jobs in Reston, VA look for? The top searched job categories for Audience Development Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Audience Development Director jobs? Cities near Reston, VA with the most Audience Development Director job openings:
Audience Development Director jobs near you

Director, Content & Marketing Analytics

AEG

Riverdale Park, MD • On-site

$120K - $150K/yr

Full-time

Posted 17 days ago

Job description

Position Profile: Director, Content & Marketing Analytics
Department: Business Intelligence
Reports to: Head of Strategy & Analytics
Status: Full-time
Work Location: College Park, MD
Position Summary
The Washington Commanders are seeking a data-driven leader to join our organization as Director, Content & Marketing Analytics, with primary responsibility for leading analytics and insights across content performance, digital platforms, and marketing initiatives. This role will serve as the central analytics partner for Marketing, Content and Digital leadership, providing strategic insights that influence fan reach, engagement, acquisition, and long-term brand growth.
The ideal candidate brings a strong understanding of digital content ecosystems, including social media platforms, owned-and-operated digital channels (web and mobile app), and performance marketing. This individual can translate complex behavioral data into actionable insights that improve content strategy, optimize marketing investment, and deepen fan engagement across the fan lifecycle.
Key Responsibilities
Strategic & Executive Support
  • Lead analytics initiatives in support of Marketing, Content, Digital, and Growth leadership
  • Provide data-driven insights to inform content strategy, channel prioritization, and marketing investment decisions
  • Partner with senior leadership on planning, goal-setting, and measurement frameworks tied to fan growth and engagement
  • Support long-term strategic initiatives related to brand expansion, digital transformation, and audience development

Content Analytics (Social, Web, App)
  • Own performance measurement and insights across social media platforms, team website, and mobile app
  • Analyze audience reach, engagement, consumption patterns, and platform-specific behaviors to inform content strategy
  • Evaluate content effectiveness by format, platform, theme, and timing to optimize editorial planning and distribution
  • Develop audience growth and engagement dashboards that track performance against KPIs across channels
  • Partner with internal teams to design experiments and measure the impact of new content formats and features

Marketing & Growth Analytics
  • Lead analytics for marketing campaigns across paid, owned, and earned channels
  • Measure marketing effectiveness across the fan lifecycle, including awareness, acquisition, engagement, and retention
  • Develop attribution and performance frameworks to optimize media mix and campaign returns
  • Identify opportunities to improve conversion rates and fan lifetime value
  • Provide strategic and analytical support to international efforts (including Global Markets Program) and third-party events business

Reporting, Insights & Data Strategy
  • Own executive dashboards and reporting frameworks that track content performance, digital engagement, and marketing KPIs
  • Ensure insights are communicated in clear, compelling formats tailored to executive, marketing, and creative audiences
  • Drive continuous improvement in data quality, tracking, and measurement across digital platforms
  • Partner with product, technology, and marketing operations teams to ensure accurate instrumentation and data integration
  • Champion best practices in experimentation, audience analytics, and data storytelling across the organization

Qualifications & Skills
  • Bachelor's degree in Business, Analytics, Marketing, Statistics, or a related field
  • 8-12+ years of progressive experience in analytics, strategy, business intelligence, or marketing analytics
  • Demonstrated experience supporting content, digital, or marketing functions in professional sports, media, entertainment, or consumer-facing organizations
  • Deep familiarity with social media analytics, web analytics, and mobile app measurement frameworks
  • Advanced proficiency with analytical, visualization, and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
  • Experience with digital analytics and marketing platforms (e.g., Google Analytics, social platform insights, and marketing automation tools)
  • Strong executive communication skills and ability to influence decisions through data storytelling
  • Experience designing experiments, measuring campaign lift, and evaluating content performance
  • Passion for professional sports and enhancing fan engagement through data-driven marketing and content strategies

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
  1. Please describe your experience as it relates to the position requirements of this position.
  2. What excites you about this position and the prospect of working with the Washington Commanders?
  3. What are your salary requirements?

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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