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Audience Development Director Jobs in Reston, VA

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

City Cast

General Manager, City Cast DC

Washington, DC · On-site

$160K - $190K/yr

... Director. * Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals. Staff is currently 15 FTEs and will be growing.

IQVIA

Head of Product

Washington, DC

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. * Identity and data infrastructure, including expansion of identity graph capabilities and enterprise ...

TalentRemedy

Director, Development

Washington, DC · On-site +1

The Director, Development is a core member of our client's development team, responsible for ... audiences • Strong relationship-building instincts and comfort engaging high-net-worth ...

TalentRemedy

Director, Development

Washington, DC · On-site +1

The Director, Development is a core member of our client's development team, responsible for ... diverse audiences Strong relationship-building instincts and comfort engaging high-net-worth ...

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All JobsAudience Development JobsAudience Development Director JobsAudience Development Director Jobs in Reston, VA

Audience Development Director information

See Reston, VA salary details

$16.7K

$99.8K

$185.5K

How much do audience development director jobs pay per year?

As of Jul 14, 2026, the average yearly pay for audience development director in Reston, VA is $99,754.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $119,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Development Director, and why are they important?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an Audience Development Director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an Audience Development Director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What job categories do people searching Audience Development Director jobs in Reston, VA look for? The top searched job categories for Audience Development Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Audience Development Director jobs? Cities near Reston, VA with the most Audience Development Director job openings:
Audience Development Director jobs near you
Senior Director, Member Marketing

Senior Director, Member Marketing

U.S. Travel Association

Washington, DC • On-site, Remote

Full-time

Medical, PTO

Re-posted yesterday

Job description

Summary
The Senior Director, Member Marketing drives member engagement and growth by communicating the value of U.S. Travel membership and organizational impact. This role leads strategy, development and execution of all member-focused marketing and communications, ensuring priorities resonate with current and prospective members. Trade association membership and marketing experience, preferred.
The Senior Director also leads U.S. Travel's content strategy, overseeing planning, development and distribution of integrated, omnichannel content that advances advocacy, membership, research and event priorities. This includes managing staff through direction, coaching and performance management. Reporting to the Vice President of Marketing and Digital, this leader executes a member-centric, content-forward strategy that increases awareness, deepens engagement and drives action.
Responsibilities: Member Marketing
  • Design and optimize a membership lifecycle marketing strategy that supports members from first contact through renewal, with a focus on growth, engagement, and retention.
  • Collaborate with internal teams to position and promote member resources, programs and initiatives across websites, blogs, newsletters, social media, events, email and other channels.
  • Serve as the marketing lead for member-specific programs, webinars, events - including Summer Summit - and activations, such as the U.S. Travel Hub at select conferences.
  • Develop marketing collateral, including membership renewal materials, onboarding assets and promotional content that supports growth and retention.
Responsibilities: Member Communications
  • Develop and manage the strategy for the end-to-end member communications experience, ensuring members receive the right messages, at the right time, in the right channels throughout their relationship with U.S. Travel.
  • Create clear, relevant communications for member stakeholder groups that reflect their needs and priorities at each stage in the membership lifecycle.
  • Identify and deliver opportunities to communicate the impact of U.S. Travel's advocacy, research, events and programs in ways that reinforce membership value.
  • Provide strategic counsel and craft tailored messaging for U.S. Travel member segments and communities.
  • Supervise the SmartBrief newsletter relationship and audience development strategy in partnership with the Communications team.
Responsibilities: Content Strategy
  • Lead U.S. Travel's integrated content strategy across owned, shared and paid channels to advance advocacy, membership, brand and event priorities.
  • Ensure brand consistency and message alignment across all channels and touchpoints.
  • Oversee the organizational editorial calendar to ensure aligned messaging, consistent cadence and timely amplification of major initiatives.
  • Use analytics and insights to refine messaging, improve performance and strengthen audience engagement.
  • Experiment with and champion new content formats, storytelling approaches, and emerging digital platforms to expand reach and engagement.
  • Provide strategic oversight and quality control for all content produced by the Manager, Content Marketing and the Manager, Member Marketing, and relevant contractor and vendor relationships.
Supervisory Responsibility
The Senior Director, Marketing and Communications supervises managers, contractors, and vendors within the Marketing and Digital department. As of January 2026, this role manages:
  • Manager, Content Marketing
  • Manager, Member Marketing (vacant)
  • One consultant
  • Vendor relationships

Leadership duties include:
  • Provide coaching and guidance; set clear goals and performance expectations.
  • Foster a collaborative, inclusive and high-performing team culture.
Key Attributes
  • Strong writing and storytelling skills, and ability to distill complex subjects into clear, compelling messages.
  • Skilled at developing marketing campaigns and materials that influence decision makers.
  • Highly organized, detail-oriented and able to manage multiple projects and deadlines.
  • Experienced in cross-functional collaboration and senior-level relationship management.
  • Demonstrated ability to lead integrated content strategy across channels.
  • Strong people leader with a track record of developing talent and building high-performing teams.
  • Proactive decision-maker who anticipates needs and identifies solutions.
Education, Experience and Skills
  • Bachelor's degree in communications, marketing or a related field.
  • Trade association membership knowledge and experience or lifecycle and loyalty marketing required.
  • Minimum of 12 years relevant experience in communications, content or marketing roles; and minimum of 5 years people management experience.
  • Deep trade association membership knowledge and experience.
  • Demonstrated experience leading content strategy and managing direct reports.
  • Proficiency in Microsoft Office; familiarity with CRM, CMS, marketing automation and analytics tools, preferred
Other:
  • Position based in Washington, DC.
  • U.S. Travel staff work in the office Tuesday through Thursday with remote flexibility on Mondays and Fridays.
  • Moderate travel (up to five times per year) required.
  • Other duties may be assigned.
  • Salary:130-160K with bonus potential.

Benefits:
  • Comprehensive healthcare package with fertility coverage
  • Generous paid leave including family leave
  • Routine staff functions and opportunities for social connection
  • Transportation and cell phone benefits
  • Robust wellness initiatives and Employee Assistance Plan (EAP)
  • Education and professional development assistance

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