Working America is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families' issues.
Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class.
The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter.
Reports to: Executive Director
Key Responsibilities
Media Strategy and Platform Integration
- Direct and manage the organization's marketing functions across all media.
- Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.
- Stay on top of digital marketing trends and evaluate them for Working America's potential implementation.
Brand Content and Engagement and Message Crafting
- Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes.
- Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences.
- Experiment with unconventional brand assets, content formats, and storytelling techniques.
Data-Driven Insight
- Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies.
- Engage with internal analytics teams to extract, implement, and optimize insights across campaigns.
- Analyze, report, and share insights, strategies, and optimizations from our collective media presence.
Organizational and Team Leadership
- Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff.
- Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise..
- Hires and manages relationships with vendors or freelancers.
- Serve as a key member of the Leadership team.
- Other duties as assigned.
Qualifications
- 10+ years in media strategy and communications, with at least 5 years in a supervisory role.
- Prior media agency, entertainment sector, or political campaign experience is desired.
- Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices.
- Ability to engage and influence senior management with strong presentation skills.
- Proficient in data-driven decision making and media planning.
- An agile mind that combines creativity with strategic thinking.
- Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment.
- Demonstrated adaptability in dynamic work settings.
- Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor.
- Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class.
- Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations.
- Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape.
- Ability to work long and irregular hours as necessary.
Location
Washington, DC, in person 5 days/week at the national office at 815 16th St. NW Washington, DC
Position
- Full-time
- FLSA Classification: Exempt
The salary range starts at $155,304 and will be commensurate with experience. Includes medical insurance and 401(k) with employer contribution.
Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.
Applications will be reviewed on a rolling basis. To apply, please upload your resume and respond to the application questions. This search is supported by NRG Consulting Group. Please reach out to [email protected] with any questions.