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Freelance Programmatic Jobs (NOW HIRING)

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Freelance Programmatic information

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How much do freelance programmatic jobs pay per hour?

As of Jun 5, 2026, the average hourly pay for freelance programmatic in the United States is $62.54, according to ZipRecruiter salary data. Most workers in this role earn between $60.34 and $68.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Freelance Programmatic Specialist, and why are they important?

To thrive as a Freelance Programmatic Specialist, you need expertise in digital marketing, data analysis, and programmatic advertising platforms, often backed by experience or certifications in digital advertising. Proficiency with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and familiarity with industry certifications such as IAB Digital Media Buying and Planning is highly valued. Strong communication, problem-solving, and client management skills set you apart by enabling effective campaign optimization and client collaboration. These skills ensure campaigns are efficiently executed, results are measurable, and client objectives are consistently met in a dynamic digital landscape.

What are some common challenges faced by Freelance Programmatic specialists and how can they be navigated?

Freelance Programmatic specialists often encounter challenges such as staying updated with rapidly evolving ad technologies, managing multiple client expectations, and ensuring transparency in campaign performance. Navigating these challenges requires strong self-motivation, consistent upskilling through industry resources, and clear communication with clients about goals and deliverables. Additionally, building a reliable network of industry contacts can help freelancers stay informed about best practices and emerging opportunities.

What are Freelance Programmatic professionals?

Freelance Programmatic professionals are independent experts who plan, execute, and optimize digital advertising campaigns using automated, data-driven technologies known as programmatic advertising. They work with clients or agencies on a project or contract basis, leveraging platforms and algorithms to buy and place ads efficiently across websites, apps, and other digital channels. Their responsibilities often include campaign setup, audience targeting, performance analysis, and budget management. By working freelance, they offer flexible, specialized support to businesses seeking to maximize the effectiveness of their online advertising.

What is the difference between Freelance Programmatic vs Freelance Digital Media Buyer?

AspectFreelance ProgrammaticFreelance Digital Media Buyer
CredentialsKnowledge of DSPs, ad tech, data managementExperience with ad platforms, media planning
Work EnvironmentTypically remote, tech-focusedRemote or client-site, media-focused
Industry UsageUsed in digital advertising, tech-driven campaignsUsed in advertising agencies, brands
Search & Comparison IntentHigh overlap in digital advertising rolesRelated but more media planning oriented

Freelance Programmatic specialists focus on automated ad buying using DSPs and data-driven strategies, often working with advanced ad tech. Freelance Digital Media Buyers handle media planning and manual ad placements across platforms. While both roles operate in digital advertising, Programmatic roles emphasize automation and data, whereas Media Buyers focus on strategic media placement. Understanding these differences helps clients find the right freelance expertise for their campaigns.

What cities are hiring for Freelance Programmatic jobs? Cities with the most Freelance Programmatic job openings:
What are the most commonly searched types of Programmatic jobs? The most popular types of Programmatic jobs are:
What states have the most Freelance Programmatic jobs? States with the most job openings for Freelance Programmatic jobs include:
What job categories do people searching Freelance Programmatic jobs look for? The top searched job categories for Freelance Programmatic jobs are:
Infographic showing various Freelance Programmatic job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, and 4% Contract. Highlights an 67% In-person, 8% Hybrid, and 25% Remote job distribution, with an average salary of $130,079 per year, or $62.5 per hour.

Manager, Programmatic

Publicis Groupe Holdings B.V

Manhattan, NY โ€ข Hybrid

$75K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Company Description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we've created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Manager, Programmatic leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Manager provides senior-level expertise while promoting team growth, building industry partnerships, and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. You will report to the Associate Director, Programmatic.

Responsibilities
  • Train and manage a junior team on all aspects of programmatic buying and related deliverables.
  • Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
  • Develop and maintain relationships with data, inventory, and platform partners.
  • Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
  • Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
  • Manage resources to meet service level expectations.
  • Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
  • Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
  • Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
  • Provide holistic digital expertise.
  • Drive client outcomes through actionable programmatic solutions across multiple accounts
Qualifications
  • 3+ years of experience in digital media, with an increasing focus on programmatic buying.
  • Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
  • Proficient in excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
  • Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
  • Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
  • People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
  • PowerPoint and storytelling skills for client presentations and internal communication.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.ย 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.ย  Our benefits package includes medical coverage, dental, vision, disability, 401K, ย as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.ย  All your information will be kept confidential according to EEO guidelines.ย 

Compensation Range: $75,050.00 - $120,159.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/15/2026.

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Employment Type: FULL_TIME