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Freelance Programmatic Jobs (NOW HIRING)

You'll ship creative across social and programmatic and support the wider design team on the decks ... This is a freelance engagement based out of our NYC office, with the expectation of regular in ...

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Freelance Programmatic information

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$62

$71

How much do freelance programmatic jobs pay per hour?

As of Jul 22, 2026, the average hourly pay for freelance programmatic in the United States is $62.54, according to ZipRecruiter salary data. Most workers in this role earn between $60.34 and $68.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Freelance Programmatic Specialist, and why are they important?

To thrive as a Freelance Programmatic Specialist, you need expertise in digital marketing, data analysis, and programmatic advertising platforms, often backed by experience or certifications in digital advertising. Proficiency with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and familiarity with industry certifications such as IAB Digital Media Buying and Planning is highly valued. Strong communication, problem-solving, and client management skills set you apart by enabling effective campaign optimization and client collaboration. These skills ensure campaigns are efficiently executed, results are measurable, and client objectives are consistently met in a dynamic digital landscape.

What are Freelance Programmatic professionals?

Freelance Programmatic professionals are independent experts who plan, execute, and optimize digital advertising campaigns using automated, data-driven technologies known as programmatic advertising. They work with clients or agencies on a project or contract basis, leveraging platforms and algorithms to buy and place ads efficiently across websites, apps, and other digital channels. Their responsibilities often include campaign setup, audience targeting, performance analysis, and budget management. By working freelance, they offer flexible, specialized support to businesses seeking to maximize the effectiveness of their online advertising.

What are some common challenges faced by Freelance Programmatic specialists and how can they be navigated?

Freelance Programmatic specialists often encounter challenges such as staying updated with rapidly evolving ad technologies, managing multiple client expectations, and ensuring transparency in campaign performance. Navigating these challenges requires strong self-motivation, consistent upskilling through industry resources, and clear communication with clients about goals and deliverables. Additionally, building a reliable network of industry contacts can help freelancers stay informed about best practices and emerging opportunities.

What is the difference between Freelance Programmatic vs Freelance Digital Media Buyer?

AspectFreelance ProgrammaticFreelance Digital Media Buyer
CredentialsKnowledge of DSPs, ad tech, data managementExperience with ad platforms, media planning
Work EnvironmentTypically remote, tech-focusedRemote or client-site, media-focused
Industry UsageUsed in digital advertising, tech-driven campaignsUsed in advertising agencies, brands
Search & Comparison IntentHigh overlap in digital advertising rolesRelated but more media planning oriented

Freelance Programmatic specialists focus on automated ad buying using DSPs and data-driven strategies, often working with advanced ad tech. Freelance Digital Media Buyers handle media planning and manual ad placements across platforms. While both roles operate in digital advertising, Programmatic roles emphasize automation and data, whereas Media Buyers focus on strategic media placement. Understanding these differences helps clients find the right freelance expertise for their campaigns.

More about Freelance Programmatic jobs
What cities are hiring for Freelance Programmatic jobs? Cities with the most Freelance Programmatic job openings:
What are the most commonly searched types of Programmatic jobs? The most popular types of Programmatic jobs are:
What states have the most Freelance Programmatic jobs? States with the most job openings for Freelance Programmatic jobs include:
Infographic showing various Freelance Programmatic job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 6% Temporary, and 6% Contract. Highlights an 76% In-person, 6% Hybrid, and 18% Remote job distribution, with an average salary of $130,079 per year, or $62.5 per hour.

$50K - $66K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago


Job description

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Job Description

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. ย ย 

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This is a junior-level role requiring 1+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.ย 

Responsibilities
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Qualifications
  • 1+ years of experience within media buying, preferably programmatic or paid social
  • Understanding of traditional and interactive media planning elementsย 
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.Employment Type: FULL_TIME