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Senior Programmatic Jobs (NOW HIRING)

CMI Media Group

Senior Analyst, Programmatic

Parsippany, NJ · On-site

$50K - $90K/yr

Senior Programmatic Analyst - Healthcare Focus Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare ...

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$80.3K

$163.5K

How much do senior programmatic jobs pay per year?

As of Jun 20, 2026, the average yearly pay for senior programmatic in the United States is $80,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $103,000.00 per year, depending on experience, location, and employer.

How does a Senior Programmatic professional typically collaborate with cross-functional teams to execute successful digital campaigns?

A Senior Programmatic professional works closely with various cross-functional teams, such as creative, analytics, sales, and account management, to ensure digital campaigns are seamlessly executed. They provide strategic input during campaign planning, help translate client goals into actionable programmatic tactics, and collaborate with creative teams to ensure ad assets meet technical specifications. Additionally, they partner with analytics and data teams to monitor campaign performance and optimize results in real time, ensuring that KPIs are met and clients are satisfied. This role requires strong communication and project management skills to align all stakeholders and drive campaign success.

What are the key skills and qualifications needed to thrive as a Senior Programmatic Specialist, and why are they important?

To thrive as a Senior Programmatic Specialist, you need deep expertise in digital advertising, data analysis, campaign optimization, and a strong understanding of programmatic buying, often supported by a relevant degree and several years of industry experience. Proficiency with demand-side platforms (DSPs) such as The Trade Desk or DV360, analytics tools like Google Analytics, and certifications in platforms or digital marketing are typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set candidates apart in this role. These skills are crucial for delivering high-performing campaigns, maximizing ROI, and collaborating with clients and cross-functional teams in a fast-evolving digital landscape.

What is a Senior Programmatic?

A Senior Programmatic is a digital advertising professional who specializes in managing, optimizing, and strategizing programmatic ad campaigns. They use automated technology and data-driven approaches to buy and place ads across various digital platforms, ensuring campaigns reach the right audience efficiently. Senior Programmatics often oversee a team, collaborate with clients, analyze campaign performance, and stay updated on industry trends to maximize advertising results. Their expertise helps organizations achieve their marketing goals through advanced targeting and real-time bidding technologies.

What is the difference between Senior Programmatic vs Programmatic Specialist?

AspectSenior ProgrammaticProgrammatic Specialist
CredentialsExperience in programmatic advertising, certifications like Google Ads or DSP certificationsEntry to mid-level experience, similar certifications often required
Work EnvironmentStrategic planning, campaign optimization, team leadershipCampaign setup, execution, reporting
Industry UsageUsed across digital advertising agencies, media companies, brandsCommonly employed in similar settings, often as a stepping stone to senior roles

The main difference between Senior Programmatic and Programmatic Specialist lies in experience and responsibilities. Senior Programmatic professionals typically handle strategic planning, oversee campaigns, and lead teams, while Programmatic Specialists focus on executing campaigns and reporting. Both roles require similar certifications and are integral to digital advertising teams, but the senior role involves more leadership and strategic decision-making.

More about Senior Programmatic jobs
What cities are hiring for Senior Programmatic jobs? Cities with the most Senior Programmatic job openings:
What are the most commonly searched types of Programmatic jobs? The most popular types of Programmatic jobs are:
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Senior Programmatic jobs near you
Infographic showing various Senior Programmatic job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 97% Full Time, and 2% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $80,287 per year, or $38.6 per hour.
Senior Analyst, Programmatic

Senior Analyst, Programmatic

CMI Media Group

Philadelphia, PA

$50K - $90K/yr

Full-time

Posted 28 days ago

Job description

Join CMI Media Group: Senior Programmatic Analyst - Healthcare Focus
Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare-focused media planning and buying agency, is searching for a talented and experienced Senior Programmatic Analyst to join our innovative team.
If you thrive on data-driven decision-making, possess a deep understanding of programmatic strategies, and excel in a fast-paced environment, we want to hear from you!
About CMI Media Group: At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients. We empower our teams to push boundaries and deliver exceptional results.
What You'll Do: As a Senior Programmatic Analyst, you will play a crucial role in shaping, optimizing, and executing programmatic advertising strategies that drive client success. Your responsibilities will include:
  • Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals.
  • Campaign Management: Oversee end-to-end programmatic campaign execution, including meticulous setup, ongoing optimization, and in-depth performance analysis across various DSPs and platforms.
  • Data Analysis: Utilize advanced data analysis tools and techniques to unearth actionable insights, continuously optimize campaign performance, and deliver strategic recommendations to clients.
  • Audience Segmentation: Develop and implement sophisticated audience targeting strategies to maximize campaign effectiveness and precisely reach specific healthcare audiences.
  • Technical Expertise: Stay ahead of the curve on the latest programmatic advertising trends, technologies, and best practices, ensuring CMI Media Group remains an industry leader.
  • Collaboration: Work seamlessly with internal teams, including media planning, analytics, and creative, to ensure programmatic strategies are perfectly integrated with overall media plans.
  • Client Communication: Serve as a key point of contact for all programmatic-related inquiries, providing regular updates, insightful performance reports, and strategic guidance to clients.
What You'll Bring:
  • 4+ years of hands-on experience in programmatic advertising, with a strong preference for experience within the healthcare or pharmaceutical industry.
  • Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms. Trade Desk experience is highly preferred.
  • Strong analytical skills with a proven ability to interpret complex data and translate it into actionable insights.
  • Excellent communication and presentation skills, capable of articulating complex strategies clearly and confidently to both internal teams and clients.
  • A detail-oriented approach coupled with a proactive and collaborative mindset.
Ready to Make an Impact? If you are excited by the opportunity to contribute to the success of our clients through innovative programmatic strategies and thrive in a supportive, dynamic environment, we encourage you to apply!
CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details

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