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Senior Programmatic Jobs in California (NOW HIRING)

MW Partner

Programmatic Media Buyer

San Francisco, CA · On-site

Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope * Vet and qualify inbound campaign assignments; lead ...

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Senior Programmatic information

How does a senior programmatic professional typically collaborate with cross-functional teams to execute successful digital campaigns?

A Senior Programmatic professional works closely with various cross-functional teams, such as creative, analytics, sales, and account management, to ensure digital campaigns are seamlessly executed. They provide strategic input during campaign planning, help translate client goals into actionable programmatic tactics, and collaborate with creative teams to ensure ad assets meet technical specifications. Additionally, they partner with analytics and data teams to monitor campaign performance and optimize results in real time, ensuring that KPIs are met and clients are satisfied. This role requires strong communication and project management skills to align all stakeholders and drive campaign success.

What are the key skills and qualifications needed to thrive as a senior programmatic?

To thrive as a Senior Programmatic Specialist, you need deep expertise in digital advertising, data analysis, campaign optimization, and a strong understanding of programmatic buying, often supported by a relevant degree and several years of industry experience. Proficiency with demand-side platforms (DSPs) such as The Trade Desk or DV360, analytics tools like Google Analytics, and certifications in platforms or digital marketing are typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set candidates apart in this role. These skills are crucial for delivering high-performing campaigns, maximizing ROI, and collaborating with clients and cross-functional teams in a fast-evolving digital landscape.

What is a senior programmatic?

A Senior Programmatic is a digital advertising professional who specializes in managing, optimizing, and strategizing programmatic ad campaigns. They use automated technology and data-driven approaches to buy and place ads across various digital platforms, ensuring campaigns reach the right audience efficiently. Senior Programmatics often oversee a team, collaborate with clients, analyze campaign performance, and stay updated on industry trends to maximize advertising results. Their expertise helps organizations achieve their marketing goals through advanced targeting and real-time bidding technologies.

What is the difference between Senior Programmatic vs Programmatic Specialist?

AspectSenior ProgrammaticProgrammatic Specialist
CredentialsExperience in programmatic advertising, certifications like Google Ads or DSP certificationsEntry to mid-level experience, similar certifications often required
Work EnvironmentStrategic planning, campaign optimization, team leadershipCampaign setup, execution, reporting
Industry UsageUsed across digital advertising agencies, media companies, brandsCommonly employed in similar settings, often as a stepping stone to senior roles

The main difference between Senior Programmatic and Programmatic Specialist lies in experience and responsibilities. Senior Programmatic professionals typically handle strategic planning, oversee campaigns, and lead teams, while Programmatic Specialists focus on executing campaigns and reporting. Both roles require similar certifications and are integral to digital advertising teams, but the senior role involves more leadership and strategic decision-making.

What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Senior Programmatic jobs in California? For Senior Programmatic jobs in California, the most frequently searched job titles are:
What job categories do people searching Senior Programmatic jobs in California look for? The top searched job categories for Senior Programmatic jobs in California are:
What cities in California are hiring for Senior Programmatic jobs? Cities in California with the most Senior Programmatic job openings:
Senior Programmatic jobs near you
Infographic showing various Senior Programmatic job openings in California as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Sr. Programmatic Platform Account Manager

Big Happy

Los Angeles, CA • Remote

$80K - $126K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 7 days ago

Job description

Sr. Programmatic Platform Account Manager

Application Deadline: 10 August 2026

Department: PAS

Employment Type: Full Time

Location: Los Angeles

Reporting To: Director, Programmatic

Compensation: $80,000 - $126,500 / year


DescriptionAs a Sr. Programmatic Platform Account Manager at Big Happy, you’ll play a key role in owning and executing programmatic campaigns, ensuring seamless integration and high-performance delivery. Working closely with our team, you’ll support our strategy and campaign management efforts, while ensuring client satisfaction with best-in-class programmatic services. 
We’re looking for a proactive candidate with a strong understanding of the ad tech ecosystem, particularly in programmatic advertising. This candidate should be a strategic problem solver and out-of-the-box creative thinker who will ensure a campaign’s success by driving great performance through consistent, strategic optimizations and a fantastic client experience. Strong analytical, communication, and problem-solving skills are essential, and a passion for learning and overcoming challenges is a must.
Who You Are & What You\'ll Do We’re looking for a candidate who is:
  • Expert hands-on-keyboard experience with Demand Side Platforms to assist clients in activating campaigns, as well as a very strong understanding of Supply Side Platforms and the programmatic market.
  • Desire to grow their understanding of the advertising technology ecosystems and platform and be a leader in the space
  • Experienced managing other programmatic specialists
  • Strategic and out-of-the-box thinkers who are creative and will help deliver results for their clients
  • Going to trust their gut and feel free to speak up consistently to drive results and ideas

The Position:
  • Have a deep understanding of programmatic advertising including best practices, capabilities, and products
  • Work closely with cross-functional teams internally and externally to drive programmatic revenue growth
  • Manage Programmatic Account Managers to ensure KPI’s and deliverables are being met
  • Assist with managing the post-sale process of Big Happy creative mobile programmatic campaigns
  • Create new PMP Deal IDs, manage optimizations, reporting and daily management in our SSPs
  • Prepare campaign reporting and wrap-up presentations for Big Happy’s programmatic clients
  • Strategize and troubleshoot client programmatic deal requests and general capability inquiries
  • Manage and closely monitor PMP deal health to ensure optimal delivery for our campaigns
  • Provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolutions to potential issues

What We’re Looking For
  • 4-6+ years of experience
  • Strong knowledge of DSP’s, SSP’s and the digital ecosystem
  • Exceptional communication skills, both oral and written
  • Advanced working knowledge of Excel and Powerpoint
  • BA/BS required
  • Programmatic and DOOH experience

What You’ll Gain
  • Full-time position with strong competitive base salary
  • Access to benefits, including Healthcare, Dental, Vision HSA, FSA and Transit
  • 401(k) match
  • Big Happy-provided laptop
  • Participation in Big Happy stock program
  • Paid Parental Leave
  • Team Happy camaraderie and encouragement every step of the way as we celebrate the wins and opportunities to fail fast and learn, and continue on your upward trajectory in your career
  • Ability to be yourself and be successful and valued for your contributions

Location:
This position is: Remote, however, candidates must be located within the Los Angeles, CA area. 
Compensation:
The total compensation for this opportunity is between $80,000 and $126,500. Compensation is a combination of base and bonus, and is calculated based on experience and the geographical location of the selected candidate.

Apply