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Senior Programmatic information

How does a senior programmatic professional typically collaborate with cross-functional teams to execute successful digital campaigns?

A Senior Programmatic professional works closely with various cross-functional teams, such as creative, analytics, sales, and account management, to ensure digital campaigns are seamlessly executed. They provide strategic input during campaign planning, help translate client goals into actionable programmatic tactics, and collaborate with creative teams to ensure ad assets meet technical specifications. Additionally, they partner with analytics and data teams to monitor campaign performance and optimize results in real time, ensuring that KPIs are met and clients are satisfied. This role requires strong communication and project management skills to align all stakeholders and drive campaign success.

What are the key skills and qualifications needed to thrive as a senior programmatic?

To thrive as a Senior Programmatic Specialist, you need deep expertise in digital advertising, data analysis, campaign optimization, and a strong understanding of programmatic buying, often supported by a relevant degree and several years of industry experience. Proficiency with demand-side platforms (DSPs) such as The Trade Desk or DV360, analytics tools like Google Analytics, and certifications in platforms or digital marketing are typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set candidates apart in this role. These skills are crucial for delivering high-performing campaigns, maximizing ROI, and collaborating with clients and cross-functional teams in a fast-evolving digital landscape.

What is a senior programmatic?

A Senior Programmatic is a digital advertising professional who specializes in managing, optimizing, and strategizing programmatic ad campaigns. They use automated technology and data-driven approaches to buy and place ads across various digital platforms, ensuring campaigns reach the right audience efficiently. Senior Programmatics often oversee a team, collaborate with clients, analyze campaign performance, and stay updated on industry trends to maximize advertising results. Their expertise helps organizations achieve their marketing goals through advanced targeting and real-time bidding technologies.

What is the difference between Senior Programmatic vs Programmatic Specialist?

AspectSenior ProgrammaticProgrammatic Specialist
CredentialsExperience in programmatic advertising, certifications like Google Ads or DSP certificationsEntry to mid-level experience, similar certifications often required
Work EnvironmentStrategic planning, campaign optimization, team leadershipCampaign setup, execution, reporting
Industry UsageUsed across digital advertising agencies, media companies, brandsCommonly employed in similar settings, often as a stepping stone to senior roles

The main difference between Senior Programmatic and Programmatic Specialist lies in experience and responsibilities. Senior Programmatic professionals typically handle strategic planning, oversee campaigns, and lead teams, while Programmatic Specialists focus on executing campaigns and reporting. Both roles require similar certifications and are integral to digital advertising teams, but the senior role involves more leadership and strategic decision-making.

What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Senior Programmatic jobs in California? For Senior Programmatic jobs in California, the most frequently searched job titles are:
What job categories do people searching Senior Programmatic jobs in California look for? The top searched job categories for Senior Programmatic jobs in California are:
What cities in California are hiring for Senior Programmatic jobs? Cities in California with the most Senior Programmatic job openings:
Senior Programmatic jobs near you
Infographic showing various Senior Programmatic job openings in California as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Senior Manager, Product Marketing - Offsite Display DSP

Walmart

San Leandro, CA • On-site

$117K - $234K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,364 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...
Senior Manager, Product Marketing – Team Lead for Offsite Display DSP 
Position Summary 
We are seeking a Senior Manager, Product Marketing – Team Lead for Offsite Display DSP to lead the go-to-market strategy, commercialization, and market success of Walmart Connect's DSP portfolio. This leader will define the product marketing strategy for Walmart Connect's DSP, driving advertiser adoption, platform utilization, and commercial growth while strengthening Walmart Connect's position as a leading DSP within the retail media and programmatic advertising ecosystem. 
Serving as the strategic bridge between Product, Engineering, Sales, Revenue, and Partnerships, this role translates complex capabilities into compelling customer value propositions and scalable commercialization strategies. The Senior Manager will shape how agencies, brands, and advertisers understand and succeed with Walmart Connect's DSP while accelerating customer growth and business impact. 
Success in this role requires deep expertise in the DSP ecosystem, programmatic buying workflows, retail media, and the competitive AdTech landscape. You'll partner closely with Product to incorporate customer and market insights into commercialization strategies such as influencing roadmap priorities and identifying growth opportunities. 
What You'll Do 
  • Define the commercial vision and go-to-market strategy for Walmart Connect's DSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth. 
  • Own commercialization for Walmart Connect's DSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platform utilization, and revenue growth. 
  • Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio. 
  • Build scalable sales enablement, customer-facing content, and agency education that increases advertiser confidence and strengthens Walmart Connect's competitive positioning within the retail media and programmatic ecosystem. 
  • Lead customer insights strategy for Walmart Connect's DSP portfolio, developing differentiated positioning, messaging, and value propositions while establishing best practices for commercialization and adoption informed by advertiser feedback and market intelligence. 
  • Define success metrics and review frameworks that measure advertiser adoption, platform utilization, customer outcomes, retention, and commercial impact. 
  • Drive adoption of Walmart Connect's DSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights, identifying barriers, and translating those learnings into actions that accelerate market success. 
  • Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning. 
What You'll Bring 
  • 7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising, SaaS, or Digital Media. 
  • 3+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures. 
  • Deep expertise in programmatic advertising ecosystem including DSPs, SSPs, ad exchanges, publishers, and agency buying workflows. 
  • Strong analytical skills with experience leveraging adoption metrics, customer insights, campaign performance, and market intelligence to inform commercialization strategies, go-to-market decisions, and product roadmap prioritization. 
  • Proven success driving product adoption, commercialization, and customer utilization. 
  • Ability to operate with strategic vision, strong judgement, high standards, and adaptability in a rapidly evolving business environment. 
  • Strong ability to translate product capabilities into value propositions, messaging, and enablement. 
  • Excellent written and verbal communication skills. 
Why this role matters 
Walmart Connect's DSP is a strategic growth engine that enables advertisers to activate Walmart audiences across the broader programmatic ecosystem while delivering measurable business outcomes. This role plays a critical leadership position in expanding advertiser adoption, strengthening strategic technology partnerships, accelerating commercialization of Walmart Connect’s DSP portfolio, and establishing Walmart Connect as a differentiated leader in the rapidly evolving programmatic advertising ecosystem. By connecting product innovation with customer value, this leader directly influences platform growth, advertiser success, and Walmart Connect'slong-term competitive advantage. 
Walmart Connect Values 
Respect the Individual  
  • Builds high performing teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging, so associates thrive and perform drives a positive associate and customer member experience for all 
  • Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent 
  • Builds strong and trusting relationships with team members and business partners works collaboratively and cross functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action 
 
Act with Integrity  
  • Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmart’sgoal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts 
  • Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values 
  • Acts as an altruistic servant leader and is consistently humble self aware. 
 
Serve our Customers and members  
  • Delivers expected business results while putting the customer member first and consistently applying an omni-merchant mindset and acting with an Every Day Low Costmindset to drive value and Every Day Low Prices for customers members 
  • Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and implementing strategies 
 
Strive for Excellence  
  • Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risk taking and exhibits resilience in the face of setbacks 
  • Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmart’s business model 
 
 
 
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration Primary Location... 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

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From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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