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Freelance Programmatic Advertising Jobs in California

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Freelance Programmatic Advertising information

What is freelance programmatic advertising?

Freelance programmatic advertising involves independent professionals managing automated, data-driven digital ad campaigns for clients. These freelancers use specialized platforms and algorithms to buy and optimize online ad space in real time, targeting specific audiences to maximize return on investment. Their work often includes campaign strategy, setup, monitoring, reporting, and ongoing optimization. Businesses hire freelance programmatic advertisers for their expertise and flexibility without committing to a full-time hire.

How do freelance programmatic advertising professionals typically collaborate with clients and creative teams to execute campaigns?

Freelance programmatic advertising professionals often work closely with both clients and creative teams to ensure campaigns run smoothly and meet objectives. Collaboration usually involves regular check-ins to discuss targeting strategies, creative asset requirements, and campaign performance updates. Freelancers may use project management tools, shared dashboards, or scheduled video calls to stay aligned with stakeholders. Clear communication and timely feedback are key to adapting to real-time campaign optimizations and ensuring deliverables are met on schedule.

What are the key skills and qualifications needed to thrive as a freelance programmatic advertising specialist, and why are they important?

To excel as a Freelance Programmatic Advertising Specialist, you need a strong grasp of digital marketing fundamentals, data analysis, and campaign management, typically supported by relevant experience or a marketing degree. Expertise with programmatic platforms such as Google DV360, The Trade Desk, and familiarity with ad verification and analytics tools are crucial, along with certifications like Google Ads or IAB Digital Media Buying & Planning. Excellent communication, self-motivation, and project management skills help you effectively collaborate with clients and manage multiple campaigns independently. These skills are vital for driving campaign performance, ensuring client satisfaction, and staying competitive in the rapidly evolving programmatic landscape.

What is the difference between Freelance Programmatic Advertising vs Freelance Digital Media Buying?

AspectFreelance Programmatic AdvertisingFreelance Digital Media Buying
CredentialsKnowledge of ad platforms, data analysis, and programmatic toolsUnderstanding of media channels, negotiation skills, and campaign planning
Work EnvironmentRemote, project-based, using digital platformsRemote or on-site, focusing on media placement and negotiations
Industry UsageCommon in digital advertising agencies and tech companiesUsed across various industries for media campaign execution
Search & Comparison IntentOften compared for technical skills and automation focusCompared for media strategy and negotiation skills

While both roles involve digital advertising, Freelance Programmatic Advertising focuses on automated ad buying using data and technology, whereas Freelance Digital Media Buying emphasizes manual media placement and negotiations. Understanding these differences helps freelancers target the right opportunities based on their skills and client needs.

What are the most commonly searched types of Programmatic Advertising jobs in California?

The most popular types of Programmatic Advertising jobs in California are:

What are popular job titles related to Freelance Programmatic Advertising jobs in California?

For Freelance Programmatic Advertising jobs in California, the most frequently searched job titles are:

What job categories do people searching Freelance Programmatic Advertising jobs in California look for?

The top searched job categories for Freelance Programmatic Advertising jobs in California are:

What cities in California are hiring for Freelance Programmatic Advertising jobs?

Cities in California with the most Freelance Programmatic Advertising job openings:

Freelance Programmatic Advertising jobs near you

Digital Marketing Manager

Marina Distributing

Culver City, CA • On-site

$65K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

Marina Distributing is looking for a creative and results-driven Digital Marketing Manager to lead our online marketing efforts. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products. The ideal candidate will have a strong understanding of current online marketing concepts, strategy, and best practices. You will work closely with cross-functional teams to increase brand awareness, drive traffic to our digital platforms, and generate leads that support business growth. This position offers an exciting opportunity to leverage your digital expertise in a thriving distribution company that values innovation and collaboration.
The Role Own digital for Uchie: our Shopify storefronts, paid ads, email/SMS, SEO, and marketplace presence (Amazon, Walmart). You'll be the growth engine behind our DTC and e-commerce business.
Location: Los Angeles, CA (hybrid) Type: Full-time Salary: $65,000-$80,000/year, based on experience
Responsibilities
  • Develop, execute, and optimize digital marketing campaigns across multiple channels including email, social media, SEO/SEM, and paid advertising.
  • Manage and optimize our Shopify stores: merchandising, landing pages, CRO, site content
  • Plan and run paid campaigns (Google, Meta where compliant, programmatic) and manage agency/freelancer partners
  • Own email & SMS marketing in Klaviyo: flows, campaigns, segmentation, list growth
  • Drive SEO strategy and content for our product categories
  • Manage Amazon and Walmart Marketplace listings, content, and ads
  • Report weekly on ROAS, CAC, conversion rate, and revenue by channel
  • Manage the company's online presence, including website content updates and social media engagement.
  • Analyze campaign performance data and prepare reports with insights and recommendations.
  • Collaborate with sales and product teams to align marketing initiatives with business objectives.
  • Oversee the digital marketing budget and ensure cost-effective campaign execution.
  • Stay up to date with the latest industry trends, tools, and technologies to maintain a competitive edge.
  • Manage relationships with external marketing agencies and vendors when applicable.
  • Lead and mentor junior marketing team members.

Requirements
  • Bachelor's degree in Marketing, Business, or related field required.
  • 3+ years in digital/e-commerce marketing, ideally for a CPG, beverage, or supplement brand
  • Hands-on Shopify, Amazon, and Klaviyo experience required
  • Strong analytical chops - you live in GA4, Search Console, and ad dashboards
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent written and verbal communication skills.
  • Experience managing digital marketing budgets and teams.
  • Creative thinker with a passion for innovation and problem-solving.
  • Scrappy operator mentality - you execute, not just stragegize
  • Ability to work collaboratively in a fast-paced environment.

Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training & Development
  • Free Food & Snacks
  • Real ownership of a growing DTC P&L, direct line to the founder
  • Free product, budget to test, fast decision-making

Apply