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Freelance Programmatic Jobs in California (NOW HIRING)

Digital Marketing

Los Angeles, CA · On-site

$100K - $135K/yr

... programmatic, social, and earned media * Bring a strong creative vision and sharp sense of taste ... Manage freelancers, vendors, and agency partners end-to-end, with the operational rigor to keep ...

... programmatic, social, and earned media * Bring a strong creative vision and sharp sense of taste ... Manage freelancers, vendors, and agency partners end-to-end, with the operational rigor to keep ...

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Freelance Programmatic information

What are the key skills and qualifications needed to thrive as a freelance programmatic specialist, and why are they important?

To thrive as a Freelance Programmatic Specialist, you need expertise in digital marketing, data analysis, and programmatic advertising platforms, often backed by experience or certifications in digital advertising. Proficiency with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and familiarity with industry certifications such as IAB Digital Media Buying and Planning is highly valued. Strong communication, problem-solving, and client management skills set you apart by enabling effective campaign optimization and client collaboration. These skills ensure campaigns are efficiently executed, results are measurable, and client objectives are consistently met in a dynamic digital landscape.

What is a freelance programmatic?

Freelance Programmatic professionals are independent experts who plan, execute, and optimize digital advertising campaigns using automated, data-driven technologies known as programmatic advertising. They work with clients or agencies on a project or contract basis, leveraging platforms and algorithms to buy and place ads efficiently across websites, apps, and other digital channels. Their responsibilities often include campaign setup, audience targeting, performance analysis, and budget management. By working freelance, they offer flexible, specialized support to businesses seeking to maximize the effectiveness of their online advertising.

What are some common challenges faced by freelance programmatic specialists and how can they be navigated?

Freelance Programmatic specialists often encounter challenges such as staying updated with rapidly evolving ad technologies, managing multiple client expectations, and ensuring transparency in campaign performance. Navigating these challenges requires strong self-motivation, consistent upskilling through industry resources, and clear communication with clients about goals and deliverables. Additionally, building a reliable network of industry contacts can help freelancers stay informed about best practices and emerging opportunities.

What is the difference between Freelance Programmatic vs Freelance Digital Media Buyer?

AspectFreelance ProgrammaticFreelance Digital Media Buyer
CredentialsKnowledge of DSPs, ad tech, data managementExperience with ad platforms, media planning
Work EnvironmentTypically remote, tech-focusedRemote or client-site, media-focused
Industry UsageUsed in digital advertising, tech-driven campaignsUsed in advertising agencies, brands
Search & Comparison IntentHigh overlap in digital advertising rolesRelated but more media planning oriented

Freelance Programmatic specialists focus on automated ad buying using DSPs and data-driven strategies, often working with advanced ad tech. Freelance Digital Media Buyers handle media planning and manual ad placements across platforms. While both roles operate in digital advertising, Programmatic roles emphasize automation and data, whereas Media Buyers focus on strategic media placement. Understanding these differences helps clients find the right freelance expertise for their campaigns.

What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What job categories do people searching Freelance Programmatic jobs in California look for? The top searched job categories for Freelance Programmatic jobs in California are:
What cities in California are hiring for Freelance Programmatic jobs? Cities in California with the most Freelance Programmatic job openings:
Infographic showing various Freelance Programmatic job openings in California as of August 2026, with employment types broken down into 80% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

$59K - $86K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago


Job description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.

Overview

The Sr. Campaign Manager will be responsible for overseeing the execution and performance of programmatic media campaigns from launch through support and optimization. This role plays a critical part in driving results through strategic media management, testing initiatives, and close collaboration with client counterparts to ensure alignment and clarity across all campaign efforts.

Responsibilities
  • Manage end-to-end programmatic campaign launches, including trafficking, QA, pacing, and performance monitoring
  • Support testing strategies to drive performance insights and innovation, including overseeing campaign optimizations and report analysis
  • Communicate and collaborate with internal teams and client counterparts regarding campaign delivery, direction, and updates pertinent to client and business goals
  • Analyze and interpret data to inform optimizations and improve KPIs, including collaborating internally for accurate client reporting
  • Maintain accountability for QA procedures across upcoming and live campaigns
  • Maintain organization across multiple campaigns and workstreams in a fast-paced environment
  • Ideate and implement new ways to improve campaign/account performance and growth across media platforms.
Qualifications
  • Strong understanding of digital marketing principles and media terminology
  • 2+ years of experience in media planning, buying, or programmatic campaign management
  • Experience activating in platforms across GoogleAds, DV360, The Trade Desk, Yahoo DSP, and/or Microsoft Ads
  • Proven ability to manage multiple projects simultaneously with strong attention to detail
  • Intermediate Excel skills: comfort with pivot tables is a must.
  • Experience in working with large datasets and performing quantitative analysis.
  • Excellent communication skills and a proactive, collaborative mindset
  • Self-starter who is comfortable with being flexible in an ever-changing environment.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,000- $80,000 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2025.

Veterans Encouraged to Apply

 Compensation Range: USD $59,850.00 - USD $86,680.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/3/2025.Employment Type: OTHER