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Programmatic Manager Jobs in California (NOW HIRING)

Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today * Strong communication and problem-solving skills ...

Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today * Strong communication and problem-solving skills ...

Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today * Strong communication and problem-solving skills ...

Manage a personal book of high-value programmatic accounts while modeling best-in-class campaign execution. * Partner with Sales and Product to improve workflows, share client insights, and influence ...

Manage a personal book of high-value programmatic accounts while modeling best-in-class campaign execution. > * Partner with Sales and Product to improve workflows, share client insights, and ...

Manage a personal book of high-value programmatic accounts while modeling best-in-class campaign execution. * Partner with Sales and Product to improve workflows, share client insights, and influence ...

Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on ... Set and manage timing and deliverable expectations with campaign stakeholders and ensure key ...

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Programmatic Manager information

See California salary details

$28.6K

$103.2K

$116.5K

How much do programmatic manager jobs pay per year?

As of May 30, 2026, the average yearly pay for programmatic manager in California is $103,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,500.00 and $115,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Manager, and why are they important?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a Programmatic Manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What is a Programmatic Manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.
What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Programmatic Manager jobs in California? For Programmatic Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Manager jobs in California look for? The top searched job categories for Programmatic Manager jobs in California are:
What cities in California are hiring for Programmatic Manager jobs? Cities in California with the most Programmatic Manager job openings:
Infographic showing various Programmatic Manager job openings in California as of May 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 8% Physical, 17% Hybrid, and 75% Remote job distribution, with an average salary of $103,206 per year, or $49.6 per hour.
Programmatic Account Manager

Programmatic Account Manager

The Weather Channel

San Francisco, CA

Full-time

Posted 24 days ago


Job description

Company Description

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.

Job Description

Key Tasks & Responsibilities:

Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.

Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.

Work closely with the programmatic yield and operations team to rapidly onboard new customers.

Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.

Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products

Work cross-functionally with operations and yield teams to set up campaigns for success.

Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business

Qualifications

Desired Skills & Experience

 Proven experience in programmatic and online advertising from an operational and sales perspective.

 Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.

 Effective time management skills--ability to prioritize and meet deadlines.

 Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.

 Experience managing CPA, CPC, and CPM marketing campaigns.

 Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.

 Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.

Willingness to do whatever it takes to get the job done.

 Professional demeanor.

Strong oral and written communication skills.

 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company