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Programmatic Manager Jobs in California (NOW HIRING)

WPP Media

Manager, Programmatic

Los Angeles, CA · On-site

Role Summary & Impact As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role ...

New

WPP Media

Manager, Programmatic

Los Angeles, CA · Hybrid

$122K - $125K/yr

Role Summary & Impact As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role ...

New

Amazon

Programmatic Media Manager, Prime Video

Culver City, CA · On-site

$134K - $140K/yr

We are seeking a talented Media Manager to lead the paid media strategy across Programmatic digital channels (DSPs) You will be a key contributor to the overall Prime Video campaign launch strategy ...

New

Amazon

Programmatic Media Manager, Prime Video

Culver City, CA · On-site

$134K - $140K/yr

We are seeking a talented Media Manager to lead the paid media strategy across Programmatic digital channels (DSPs) You will be a key contributor to the overall Prime Video campaign launch strategy ...

New

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Programmatic Manager information

See California salary details

$28.6K

$103.2K

$116.5K

How much do programmatic manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic manager in California is $103,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,500.00 and $115,000.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the most commonly searched types of Programmatic jobs in California?

The most popular types of Programmatic jobs in California are:

What are popular job titles related to Programmatic Manager jobs in California?

For Programmatic Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Manager jobs in California look for?

The top searched job categories for Programmatic Manager jobs in California are:

What cities in California are hiring for Programmatic Manager jobs?

Cities in California with the most Programmatic Manager job openings:

Programmatic Manager jobs near you
Infographic showing various Programmatic Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $103,206 per year, or $49.6 per hour.

Manager, Programmatic

WPP Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

New

WPP Media rating

8.8

Company rating: 8.8 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

6th of 78 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients' programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.
Skills and Experience
  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
  • Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
  • Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic and digital platforms.
  • Advanced Microsoft Excel User.
  • Experience with other databases, visualization tools or coding languages is a plus.
  • Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
  • Strong presentation skills and comfort in presenting to senior stakeholders.
  • Analytical abilities and quantitative skills.
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.

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