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Programmatic Publisher Jobs in California (NOW HIRING)

Samba

Programmatic Analyst Intern

San Francisco, CA · On-site

$20 - $25/hr

With a view into over 25 million TVs and global data, we have the largest multi-publisher ... The Programmatic Analyst Internship is an exciting opportunity to learn how the world's largest ...

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Programmatic Publisher information

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in California? For Programmatic Publisher jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in California look for? The top searched job categories for Programmatic Publisher jobs in California are:
What cities in California are hiring for Programmatic Publisher jobs? Cities in California with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you
Programmatic Account Manager

Programmatic Account Manager

The Weather Channel

San Francisco, CA

Full-time

Posted 24 days ago

Job description

Company Description

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.

Job Description

Key Tasks & Responsibilities:

Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.

Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.

Work closely with the programmatic yield and operations team to rapidly onboard new customers.

Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.

Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products

Work cross-functionally with operations and yield teams to set up campaigns for success.

Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business

Qualifications

Desired Skills & Experience

 Proven experience in programmatic and online advertising from an operational and sales perspective.

 Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.

 Effective time management skills--ability to prioritize and meet deadlines.

 Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.

 Experience managing CPA, CPC, and CPM marketing campaigns.

 Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.

 Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.

Willingness to do whatever it takes to get the job done.

 Professional demeanor.

Strong oral and written communication skills.

 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company

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