1

Programmatic Publisher Jobs in California (NOW HIRING)

Software Engineer 5 - Ads Programmatic

Los Gatos, CA ยท On-site

  • Medical

  • Life

  • Retirement

  • PTO

General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue ...

Software Engineer 5 - Ads Programmatic

Los Gatos, CA ยท On-site

  • Medical

  • Life

  • Retirement

  • PTO

General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue ...

Software Engineer 5 - Ads Programmatic

Los Gatos, CA ยท On-site

  • Medical

  • Life

  • Retirement

  • PTO

General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue ...

Senior Director, Supply Partnerships

San Francisco, CA ยท On-site

$243K - $304K/yr

  • Medical

  • Life

  • Retirement

  • PTO

Partner with the demand side of Unity Ads and programmatic teams to ensure supply quality, audience data richness, and yield optimization for non-gaming publishers. * Build strategic relationships ...

Principal Product Manager - Technical, Amazon

Palo Alto, CA ยท On-site

$196K - $226K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Amazon Publisher Services is a suite of cloud-based services that helps publishers build thriving digital businesses. We are seeking a Principal, Product Manager - Technical for the programmatic ...

next page

Showing results 1-20

Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are popular job titles related to Programmatic Publisher jobs in California?

For Programmatic Publisher jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in California look for?

The top searched job categories for Programmatic Publisher jobs in California are:

What cities in California are hiring for Programmatic Publisher jobs?

Cities in California with the most Programmatic Publisher job openings:

Infographic showing various Programmatic Publisher job openings in California as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution.

Senior Product Manager, New Demand Channels

PubMatic, Inc.

Redwood City, CA โ€ข On-site

$170 - $190/hr

Other

Medical, Dental, Vision, Life, PTO

Posted 8 days ago


Job description

Senior Product Manager, New Demand Channels

Department: General Product

About the Role:

We are seeking aSenior Product Manager, New Demand Channelswith product management experience across programmatic and non-programmatic advertising to join our growing team inRedwood CityorNew Yorkon a hybrid schedule.

The Senior Product Manager will drive and foster the growth of Agentic and API-based activation channels into PubMatic's buyer solutions platform as they emerge. This work sits at the intersection ofAgenticOS, our agentic platform, andActivate, our media buying platform, and is central to how PubMatic connects new channels into its buy-side ecosystem. We are looking for an individual passionate about innovation and problem solving in a fast-evolving, GenAI-driven advertising landscape.

What You'll Do:

In this role, you will drive product delivery for non-programmatic partner publisher integrations into AgenticOS, balancing new feature development with the ongoing evolution of AgenticOS and its connections into Activate. The ideal candidate is comfortable managing product work with dependencies across multiple teams and is energized by solving problems in an emerging, non-standardized part of the ecosystem where conventions (unlike OpenRTB) are still being established.

You willexecute against the product vision and strategyfor non-programmatic demand channels within our broader product portfolio:

  • Own the product area for new demand channels, includinggathering requirements,defining specificationsandkey metrics, and working closely with engineering, commercial teams, and product marketing to ensure goals are met
  • Be the go-to sourceon how these partners connect to AgenticOS and Activate,representing this product area to clients and internal teams, and synthesizing their feedback into product decisions
  • Maintain anunderstanding of the non-programmatic publisher landscapeand how PubMatic's approach compares to alternative integration paths, using those insights to inform prioritization
  • Support and communicate a clear roadmap for non-programmatic demand channels to clients, internal teams, and stakeholders
  • Collaborate with stakeholders across AgenticOS and Activate to determine feature prioritization and manage the development backlog
  • Independently leadsmall-to-medium-sized go-to-market effortsfor new non-programmatic channel launches with minimal oversight

Who You Are:

  • 5+ yearsofproduct management experience- preferably in Ad Tech
  • Demonstrated expertise acrosscore product management competencies- requirements writing, product planning, backlog grooming, and roadmap communication
  • Familiarity withagentic platformsor AI-driven workflow tooling, and general technical concepts such as APIs; experience with OpenRTB or other programmatic protocols is a plus
  • Proven ability torepresent a product area independently to customers, including gathering and validating requirements directly with client and business teams
  • Ability toindependently lead a small-to-medium-sized go-to-market strategywith little oversight
  • Bachelor's degreein a relevant field;MBAor advanced degree preferred
  • Fast learner, curious problem solver, and team player, comfortable operating with ambiguity in a channel still being defined

Additional Information

Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days โ€œin officeโ€ and 2 days โ€œworking remotelyโ€) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we donโ€™t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the worldโ€™s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

Total Compensation Range

$170,000 โ€” $190,000 USD

#J-18808-Ljbffr