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Programmatic Publisher Jobs in California (NOW HIRING)

Technical Account Manager

Santa Monica, CA ยท On-site

$130K - $160K/yr

Meet locally with publisher contacts when required We're excited if you have * 4+ years of client-facing experience in Programmatic Advertising/Header Bidding Technologies in a Technical Account ...

Director of Sales - US, West

Los Angeles, CA ยท On-site

$290K - $350K/yr

Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their ... Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. The Role TripleLift ...

Partner directly with publishers, SSPs/exchanges, and DSPs to define integration requirements and ... tech, programmatic advertising, or video/CTV ecosystems * Strong understanding of the digital ...

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in California? For Programmatic Publisher jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in California look for? The top searched job categories for Programmatic Publisher jobs in California are:
What cities in California are hiring for Programmatic Publisher jobs? Cities in California with the most Programmatic Publisher job openings:
Technical Account Manager

Technical Account Manager

Roku

Santa Monica, CA โ€ข On-site

$130K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post hasย expired 2 days ago.ย Applications are no longer accepted.


Job description

Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
We are Roku's Technical Account Management team for advertising publisher partnerships, owning integration health end-to-end-from onboarding through mature operations-to deliver operational excellence, reliability, and measurable outcomes for our partners and the Roku ad platform. We operate at the intersection of technology and business, turning operational and analytical signals into clear business cases and actionable decisions.
About The Role
This role is requiring a highly motivated problem solver, who can effectively articulate business cases based on operational and analytical data. As part of this highly skilled team, you will be responsible for managing the technical relationship with Roku's advertising business' publisher relationships. The Technical Account Manager's primary responsibility is to maintain operational excellence throughout the lifecycle of the publisher partnership, from integration to mature state, while working closely with the Publisher Partnerships, Business Development, Inventory, and Product teams.
"For California Only - The estimated annual salary for this position is between $130,000 - $160,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. "
What You'll Be Doing
  • Work on new integrations across all advertising publisher partners
  • Lead the project planning, operational work, and testing related to the integration
  • Monitor and define metrics to evaluate health of our integrations with Publishers working within the Roku ecosystem
  • Usage of data and logs to drive decisions, insight, and optimizations
  • Frame technical matters into business opportunities or challenges, adapting your message to the technical level of the audience
  • Build and grow trusting relationships with external and internal counterparts
  • Troubleshoot issues and performance drops in publisher integrations by working cross functionally with other teams in the company, including more senior team members
  • Identify areas for product improvement and collaborate with the Product team to bring to fruition
  • Assist with testing and success evaluation of new features
  • Collaborate with the Publisher Partnerships team to drive strong programmer/publisher relationships through recurring calls and virtual communication
  • Meet locally with publisher contacts when required

We're excited if you have
  • 4+ years of client-facing experience in Programmatic Advertising/Header Bidding Technologies in a Technical Account Management role or equivalent
  • Ability to communicate clearly, concisely, and effectively, both verbally and in writing to different audiences such as product, developers, operations, and sales
  • 1+ year Video (preferably CTV) experience
  • Comprehension and experience in trafficking digital video and other formats, including VAST, VPAID, and VMAP
  • Experience with Ad tech and ad tech terminology
  • Effective relationship management skills with partners
  • Experience with SQL & Analytics Skills
  • Experience with supply integrations (header bidding, oRTB, etc.)
  • Familiarity with reviewing technical documentation and integration specs, such as for oRTB
  • Superset and Excel proficiency. Python, JSON/XML are a strong plus
  • Experience in app/SDK coding, log reading, and testing in Postman
  • Experience diagnosing and troubleshooting front-end issues and network requests
  • Experience with a video ad server (Freewheel, GAM, Publica, Springserve, etc.)
  • Experience on an OTT platform a strong plus

#LI-DH2
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.