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Programmatic Publisher Jobs in California (NOW HIRING)

Neura Market

Digital Media Manager

San Francisco, CA · On-site

$210 - $259/hr

Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic ...

ODK Media

Ad Operations Associate

Irvine, CA · On-site

$26 - $34/hr

Manage direct/programmatic campaigns; focusing on timely, accurate implementations and delivery ... Build first-hand knowledge of publisher side advertising technology in order to consult with demand ...

Roku

Technical Account Manager

Santa Monica, CA

$130K - $160K/yr

Meet locally with publisher contacts when required We're excited if you have * 4+ years of client-facing experience in Programmatic Advertising/Header Bidding Technologies in a Technical Account ...

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Programmatic Publisher information

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in California?

For Programmatic Publisher jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in California look for?

The top searched job categories for Programmatic Publisher jobs in California are:

What cities in California are hiring for Programmatic Publisher jobs?

Cities in California with the most Programmatic Publisher job openings:

Programmatic Publisher jobs near you
Infographic showing various Programmatic Publisher job openings in California as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution.

Business Development & Partnerships Specialist

Baidu USA

Mountain View, CA • On-site

$35 - $65/hr

Full-time

Re-posted 19 days ago

Job description

Business Development & Partnerships Specialist (Contractor)

Job Title: Business Development & Partnerships Specialist (Contractor)
Job Location: Mountain View, CA
Job Type: Contractor, Onsite, Monday - Friday

About the Role

MediaGo is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships with SSPs, publishers, OEMs, and app developers. This is a high-impact, revenue-focused role where you'll own the full partnership lifecycle-from prospecting to closing-while building MediaGo's presence in the US programmatic ecosystem.

We're looking for a motivated, sales-oriented dealmaker with a proactive, hunter mentality. The ideal candidate is eager to learn and grow, thrives on building strong publisher and partner relationships, and has a proven ability (or potential) to deliver results. If you're ready to embrace challenges, negotiate meaningful deals, and scale partnerships that drive programmatic revenue, we want you on our team.

Key Responsibilities

Publisher Acquisition & Partnerships

  • Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo's supply inventory.
  • Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.

Commercial Negotiations

  • Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.
  • Collaborate with finance and legal to finalize agreements that maximize mutual value.

Revenue Growth & Optimization

  • Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
  • Align with demand teams to match high-value buyers with premium supply sources.

Pipeline Management & Forecasting

  • Maintain a structured pipeline of publisher and partner prospects.
  • Accurately forecast integrations, supply growth, and revenue contributions.

Market Intelligence

  • Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions).
  • Provide insights that shape MediaGo's supply strategy and positioning in the market.

Cross-Functional Collaboration

  • Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.

Reporting & Insights

  • Track and analyze partner performance metrics.
  • Prepare regular reports and share actionable insights with internal stakeholders.
Qualifications
  • 1-3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).
  • Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
  • Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.
  • Excellent communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to monitor performance metrics and recommend optimizations.
  • Self-starter who thrives in a fast-paced, collaborative environment.
  • Bachelor's degree in Business, Marketing, or related field preferred.
  • Ability to work on-site 5 days a week.
Culture Fit
  • Integrity - Act ethically and transparently, even when no one is watching.
  • Customer Focus - Prioritize understanding and exceeding partner needs to build strong, lasting relationships.
  • Business Expertise - Continuously deepen your knowledge of programmatic advertising to deliver high-quality, impactful solutions.
  • Results Driven - Consistently pursue meaningful outcomes, exceed goals, and push the business forward.

Hourly rate range: $35-$65/h DOE, negotiable

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