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Programmatic Publisher Jobs in California (NOW HIRING)

Waymo

Digital Media Manager

Mountain View, CA · On-site

$105K - $136K/yr

Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic ...

Waymo

Digital Media Manager

San Francisco, CA · On-site

$105K - $136K/yr

Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic ...

Waymo

Digital Media Manager

San Francisco, CA · On-site

$105K - $136K/yr

Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic ...

ODK Media

Ad Operations Associate

Irvine, CA · On-site

$26 - $34/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Manage direct/programmatic campaigns; focusing on timely, accurate implementations and delivery ... Build first-hand knowledge of publisher side advertising technology in order to consult with demand ...

Roku

Technical Account Manager

Santa Monica, CA

$130K - $160K/yr

  • Medical

  • Life

  • PTO

Meet locally with publisher contacts when required We're excited if you have * 4+ years of client-facing experience in Programmatic Advertising/Header Bidding Technologies in a Technical Account ...

Socket.dev

(USA) Senior Manager, Product Marketing

San Bruno, CA · On-site

$108 - $216/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Deep expertise in programmatic advertising ecosystem including DSPs, SSPs, ad exchanges, publishers, and agency buying workflows. * Strong analytical skills with experience leveraging adoption ...

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Programmatic Publisher information

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in California?

For Programmatic Publisher jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in California look for?

The top searched job categories for Programmatic Publisher jobs in California are:

What cities in California are hiring for Programmatic Publisher jobs?

Cities in California with the most Programmatic Publisher job openings:

Programmatic Publisher jobs near you
Infographic showing various Programmatic Publisher job openings in California as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution.

Principal Product Manager - Technical, Amazon

Amazon

Palo Alto, CA

$196K - $226K/yr

Full-time

Re-posted 8 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,091 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Advertising operates at the intersection of e-Commerce and Advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. Amazon DSP is Amazon's programmatic advertising product for campaigns spanning Video, Audio and Display across Amazon properties (e.g., Amazon.com, IMDb TV, Twitch, Fire TV, and Amazon Music) and tens of thousands of third-party websites and apps. We start with the customer and work backwards in everything we do, including advertising

If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.
Amazon Publisher Services is a suite of cloud-based services that helps publishers build thriving digital businesses. We are seeking a Principal, Product Manager - Technical for the programmatic deals products for Streaming TV. This team is responsible for building advertising technology services that help publishers to grow their businesses through better quality advertising for publishers and buyers, and more relevant ads for viewers

In this role, you will own a suite of advertising products for our advertiser and publisher customers. You define the strategy of the new products and have end-to-end product ownership from technology strategy, prioritization and development, to adoption and iteration with the business and engineering teams. You will work closely with our publisher customers, agencies and advertisers and across teams at Amazon to build products that will shape the future of advertising services.

This is a high-impact role that requires big-picture thinking, but also strong execution, technical depth, analytical rigor and excellent communication.
The ideal candidate wants to work on projects where they are inventing solutions to real problems that require creative solutions and deep understanding of the problem space. They challenge themselves and others to constantly come up with better and often disruptive solutions. They know how to work cross-functionally to create alignment and deliver results

They are comfortable engaging in technical discussions with senior engineers to define product strategy. They want to create value and impact the direction of products and business - globally.
We are open to this role from New York City, NY, Palo Alto, CA and Austin,TX
Key job responsibilities
* Product ownership of a suite of new publisher facing advertising products.

Lead the product strategy to invent new solutions on behalf of our customers that focus on publisher ad monetization.
* Define the vision of their product suite and influence stakeholders and senior leaders through strong written communication skills.
* Define product strategy for agentic integrations with other ad systems across publishers and advertisers.
* Focus intensely on Streaming TV and Audio customers to ensure we're building products that deliver value for them.
* Work with cross-company business and product leaders to build and execute a strategic plan aligned with long-term objectives.
* Translate marketplace data and collect intelligence to identify opportunities for innovation and to guide product strategy.
* Drive excellence in execution and operations for your products, both within APS and across partner teams in Amazon Advertising.
* Lead complex, mission-critical projects from initiation through delivery.

What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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