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Programmatic Campaign Manager Jobs in California

Entravision

Programmatic Campaign Manager

Burbank, CA · On-site

Develop campaign strategies to support and achieve the client's business objectives Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.

New

Baidu USA

Associate Campaign Manager

Mountain View, CA · On-site

$25 - $35/hr

Associate Campaign Manager (Contractor) Job Location: Mountain View, CA Job Type: Contractor ... client's programmatic ad stack. The successful candidate must have strong hands-on campaign ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

Set up, manage, and optimize The Trade Desk campaigns * Own the entire programmatic campaign lifecycle, including advising on RFPs, creative trafficking, pixel creation, campaign setup, optimizing to ...

Cypress HCM

Client Solution Manager

San Francisco, CA · Hybrid

$30.96 - $38.70/hr

... programmatic campaign management and optimization experience (i.e. Google Ads, SEO/PPC, ad exchange/trading desks) Preferred Qualifications: * BA/BS degree or equivalent practical experience

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All JobsProgrammatic Campaign JobsProgrammatic Campaign Manager JobsProgrammatic Campaign Manager Jobs in California

Programmatic Campaign Manager information

See California salary details

$13

$35

$67

How much do programmatic campaign manager jobs pay per hour?

As of Jul 30, 2026, the average hourly pay for programmatic campaign manager in California is $35.05, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $43.41 per hour, depending on experience, location, and employer.

What does a Programmatic Campaign Manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a Programmatic Campaign Manager, and why are they important?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by Programmatic Campaign Managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What are popular job titles related to Programmatic Campaign Manager jobs in California? For Programmatic Campaign Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Campaign Manager jobs in California look for? The top searched job categories for Programmatic Campaign Manager jobs in California are:
What cities in California are hiring for Programmatic Campaign Manager jobs? Cities in California with the most Programmatic Campaign Manager job openings:
Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in California as of July 2026, with employment types broken down into 1% Internship, 88% Full Time, 8% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $72,902 per year, or $35 per hour.

Programmatic Campaign Manager

Entravision

Burbank, CA • On-site

Full-time

Posted 2 days ago

New

Job description

Salary range: 70.000 - 85.000 USD
Hybrid position: 3 days at the office
JOB DESCRIPTION 
Summary
Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns.
We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.
Essential Functions
Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Develop campaign strategies to support and achieve the client’s business objectives
Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Competencies
1.         Ability to Work Independently.
2.         Excellent Attention to Detail.
3.         Ability to Work under pressure and prioritize projects.
4.         Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
5.         Team Player.
Position Type/Expected Hours of Work
This is a full time position. Actual hours and schedule may vary.
Required Education and Experience
1.         BA degree in marketing, business or equivalent work experience
2.         At least 1-2 years of work experience in digital campaign management or related fields
3.         Trade Desk Certification a plus
4.         English Fluency Required.
           
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
 

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