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Programmatic Campaign Manager Jobs in California

Best Buy

Director, Programmatic Media

Santa Ana, CA · On-site +1

  • Retirement

  • PTO

The recruiter or hiring manager will provide more details during the hiring process. What you'll do ... Experience with attribution, enabling incrementality testing, and campaign performance analytics.

New

ODK Media

Programmatic AdOps Intern (Unpaid)

Irvine, CA · On-site

The programmatic advertising ecosystem is a sophisticated, fast-paced landscape. ODK Media, Inc. is ... to manage the full lifecycle of a digital campaign: from initial trafficking to multi-channel ...

ODK Media

Ad Operations Associate

Irvine, CA · On-site

$26 - $34/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Manage direct/programmatic campaigns; focusing on timely, accurate implementations and delivery ... Analyze direct sold and programmatic campaign effectiveness, ad product KPIs across content types ...

Canvas Worldwide

Associate, Programmatic (Auto)

El Segundo, CA · On-site

$50K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Master the usage of demand side platforms for campaign set up, optimization, and reporting ... Bulk updating of campaigns, budget management, and troubleshooting platform issues * Work ...

Canvas Worldwide

Associate, Programmatic (Auto)

El Segundo, CA · Hybrid

$50K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Master the usage of demand side platforms for campaign set up, optimization, and reporting ... Bulk updating of campaigns, budget management, and troubleshooting platform issues * Work ...

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All JobsProgrammatic Campaign JobsProgrammatic Campaign Manager JobsProgrammatic Campaign Manager Jobs in California

Programmatic Campaign Manager information

See California salary details

$13

$35

$67

How much do programmatic campaign manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for programmatic campaign manager in California is $35.05, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $43.41 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in data analysis and ad platforms can earn higher salaries.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What are popular job titles related to Programmatic Campaign Manager jobs in California?

For Programmatic Campaign Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Campaign Manager jobs in California look for?

The top searched job categories for Programmatic Campaign Manager jobs in California are:

What cities in California are hiring for Programmatic Campaign Manager jobs?

Cities in California with the most Programmatic Campaign Manager job openings:

Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in California as of August 2026, with employment types broken down into 77% Full Time, 20% Part Time, 2% Temporary, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $72,902 per year, or $35 per hour.

Associate Director, Programmatic (Auto)

Canvas Worldwide

El Segundo, CA • On-site

$125K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 27 days ago

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few...).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.
Strategic Responsibilities
  • Work with Clients and Business leads to co-develop strategies that fully leverage programmatic media's potential.
  • Maintain strong knowledge in the sourcing, cultivation and evaluation the unique talent skillsets required to excel in the programmatic media management
  • Collaborate with Clients, the marketplace and Canvas internal teams on data-driven targeting and measurement strategies. Participate in partner evaluation and procurement processes in conjunction with Canvas data leads
  • Work with platform partners to develop strategic framework promoting innovation, intelligent utilization, efficient operation and constantly improving Canvas team member proficiency
  • Contribute to business development efforts crafting integrated strategies and leveraging expertise and capabilities of data-driven media

Leadership
  • Serve as mentor to programmatic team, delivering guidance on business challenges and helping to remove barriers to team excellence
  • Educate internal and external teams on the programmatic landscape
  • Support the programmatic team in their collaboration with Clients and other Canvas teams, ensuring the team's perspective and needs are reflecting in planning commitments
  • Continuously educate programmatic team members on the holistic media landscape and maintain currency with relevant marketplace developments
  • Work with direct investment teams to direct integrated approaches with programmatic to achieve client reach and frequency objectives
  • Work with platform partners and programmatic team members to ensure optimal campaign management operations
  • Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance

Qualifications
  • 5+ years of experience in programmatic media
  • 3+ years mentoring and developing staff
  • Strong presentation skills, ability to communicate to internal managers and clients
  • 2+ years working in TTD & DV360
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools
  • Strong organizational and analytical skills
  • Proven ability to maintain strong internal, external, and client relationships
  • Bachelor's degree preferred

$125,000 - $130,000 a year
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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