Programmatic Campaign Manager Jobs in California

Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn Marketing Solutions: We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic channels. LinkedIn Marketing Solutions is searching for a Client Solutions Manager (CSM) to manage relationships with our large and often most complex customers. The CSM will leverage their knowledge of online media, communication and relationship building skills, and analytical abilities to provide campaign intelligence and campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients.
The CSM will be measured by their ability to build, cultivate, and partner with our clients as well as their ability to drive incremental revenue. The CSM is a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.
Working collaboratively with their Account Executive(s), the CSM's responsibilities are to:
Responsibilities:

• Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement.
• Proactively analyze and optimize customers' advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met.
• Provide recommendations and training on targeting, implementation, optimization, and reporting.
• Leverage technology to drive performance-oriented marketing solutions.
• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery.
• Support customer education including a best-in-class onboarding experience and ad hoc client education.
• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution.
• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure customer needs are met.
• Grow and maintain existing business through renewals, tactical reactivations and upsells.
• Co-develop a strategic plan for your book of business with your Account Executive.
• Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment.
• Inspire innovation by regularly sharing ideas and best practices with peers and sales leaders.
• Embrace our learning culture to develop yourself as a sales professional and colleague to your peers and internal partners.
• Travel requirements: approximately 30% for client meetings, industry events, and team collaboration

Qualifications
Basic Qualifications:

• BA/BS degree or equivalent experience
• 3+ years of experience in advertising sales, media buying and planning, or relevant consulting work

Preferred Qualifications:

• 5+ years of auction based or programmatic campaign management and optimization experience (i.e. Social, Google Adwords, SEO/PPC, ad exchange/trading desks)
• Experience in media account management
• Demonstrated analytical background and experience with statistical analysis, return on investment modeling, and advertising/media analytics
• Ability to think strategically with a proven track record of providing consultative and data-driven solutions
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
• Ability to work independently and collaborate cross-functionally
• Experience working with large customers

Suggested Skills:

• Digital Marketing
• Digital Advertising
• Strategic Communications
• Solution Based Selling
• Campaign Management

LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $120,000 to $173,000 (On Target Earnings). Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
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Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.