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Programmatic Campaign Manager Jobs (NOW HIRING)

PlayStation Global

OR · On-site

Programmatic Campaign Manager US (hybrid) - will require quarterly syncs onsite in San Mateo Role Purpose The Programmatic Campaign Manager is responsible for driving performance and execution of ...

Entravision

Programmatic Campaign Manager

Austin, TX · On-site

Essential Functions Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis. Continuously measure and optimize campaign ...

Entravision

Programmatic Campaign Manager

Denver, CO · On-site

Essential Functions Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis. Continuously measure and optimize campaign ...

Entravision

Programmatic Campaign Manager

Phoenix, AZ · On-site

Essential Functions Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis. Continuously measure and optimize campaign ...

Ayvens

Be the programmatic ads expert for the countries on campaign performance and optimization providing ... This role requires strategic thinking and hands-on campaign management to drive performance across ...

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How much do programmatic campaign manager jobs pay per hour?

As of Jun 20, 2026, the average hourly pay for programmatic campaign manager in the United States is $35.51, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $43.99 per hour, depending on experience, location, and employer.

What does a Programmatic Campaign Manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a Programmatic Campaign Manager, and why are they important?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by Programmatic Campaign Managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

More about Programmatic Campaign Manager jobs
What cities are hiring for Programmatic Campaign Manager jobs? Cities with the most Programmatic Campaign Manager job openings:
What states have the most Programmatic Campaign Manager jobs? States with the most job openings for Programmatic Campaign Manager jobs include:
What job categories do people searching Programmatic Campaign Manager jobs look for? The top searched job categories for Programmatic Campaign Manager jobs are:
Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, 10% Hybrid, and 16% Remote job distribution, with an average salary of $73,870 per year, or $35.5 per hour.
Programmatic Campaign Manager

Programmatic Campaign Manager

PlayStation Global

OR • On-site

Other

Posted 12 days ago

Job description

Programmatic Campaign Manager
US (hybrid) - will require quarterly syncs onsite in San Mateo

Role Purpose 

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation's programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory. 

Key Responsibilities 

Campaign Ownership and Execution 

  • Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
  • Manage PMP, Programmatic Guaranteed, and open exchange campaigns
  • Ensure campaigns meet delivery, pacing, and performance targets 

Programmatic Strategy and Optimization 

  • Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
  • Monitor performance across display, video, and CTV
  • Identify opportunities to improve campaign efficiency, performance, and spend allocation 

Supply and Inventory Collaboration 

  • Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
  • Support deal troubleshooting including bid rates, win rates, and delivery issues
  • Contribute to supply path optimization and inventory performance insights 

Client Strategy and Partnership 

  • Partner with Client Partners to align programmatic execution with client KPIs and objectives
  • Provide recommendations on targeting, deal structure, and media strategy
  • Support client education on programmatic capabilities and performance drivers 

Performance Analysis and Measurement 

  • Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
  • Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
  • Utilize third-party verification tools and reporting solutions 

Qualifications 

  • 4 or more years of experience in programmatic advertising or digital media
  • Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
  • Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
  • Experience optimizing campaigns across display, video, or CTV
  • Strong analytical skills and proficiency in Excel or similar tools
  • Proven ability to manage multiple campaigns in a fast-paced, client-facing environment 
  • Strong verbal and written communication skills, including presenting insights and recommendations to clients
  • Strong communication and stakeholder management skills 

Preferred

  • Experience working with SSPs or ad servers
  • Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
  • Understanding of identity solutions and audience targeting strategies
  • Basic knowledge of SQL or data analysis tools
  • Previous experience in gaming, entertainment, or consumer industries
  • Experience influencing client strategy and adoption of digital advertising solutions   

Success Metrics / KPIs 

  • Campaign performance against KPIs including delivery, CTR, CPA, and ROI
  • Programmatic revenue contribution and adoption
  • Campaign efficiency including pacing accuracy and performance improvements
  • Client satisfaction and programmatic adoption
  • Quality and impact of optimization recommendations 

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