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Programmatic Campaign Manager Jobs in Madison, WI

Shine United

Ad Operations Manager

Madison, WI · On-site

Programmatic and paid social campaign management * Trafficking and QA of assets, set-up and optimization of programmatic campaigns * Management of reporting dashboard integrations, other ad tech ...

Shine United

Ad Operations Manager

Madison, WI · On-site

Programmatic and paid social campaign management * Trafficking and QA of assets, set-up and optimization of programmatic campaigns * Management of reporting dashboard integrations, other ad tech ...

All JobsProgrammatic Campaign JobsProgrammatic Campaign Manager JobsProgrammatic Campaign Manager Jobs in Madison, WI

Programmatic Campaign Manager information

See Madison, WI salary details

$14

$35

$68

How much do programmatic campaign manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for programmatic campaign manager in Madison, WI is $35.79, according to ZipRecruiter salary data. Most workers in this role earn between $22.31 and $44.33 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in demand-side platforms (DSPs) and data analysis can earn higher salaries.

What are popular job titles related to Programmatic Campaign Manager jobs in Madison, WI?

For Programmatic Campaign Manager jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Programmatic Campaign Manager jobs in Madison, WI look for?

The top searched job categories for Programmatic Campaign Manager jobs in Madison, WI are:

What cities near Madison, WI are hiring for Programmatic Campaign Manager jobs?

Cities near Madison, WI with the most Programmatic Campaign Manager job openings:

Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in Madison, WI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $74,444 per year, or $35.8 per hour.

Ad Operations Manager

Shine United

Madison, WI • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 15 hours ago

Job description

POSITION OVERVIEW: You're an Ad Operations Manager who gets as excited about a perfectly optimized bid strategy as you do a campaign that blows past its benchmarks.


You're fluent in MarTech stacks - DSPs, programmatic tools, bid management, pixel configuration, creative optimization. Not just tools you use. The language you think in. When a targeting strategy clicks, you understand it. When campaign performance lags, you're already on it.


As Ad Operations Manager, you'll own the technical execution of digital campaigns - building, configuring, and optimizing across platforms to deliver real results for clients. You'll work closely with both media and account service team members to ensure every plan is executed with precision - ensuring platforms don't just perform; they dominate.


If you're ready to put that expertise to work at a place that takes the idea as seriously as the execution, we want to talk.


KEY RESPONSIBILITIES:

  • Programmatic and paid social campaign management
  • Trafficking and QA of assets, set-up and optimization of programmatic campaigns
  • Management of reporting dashboard integrations, other ad tech platform integrations


QUALIFICATIONS:

  • 2+ years agency experience in digital marketing
  • In-platform experience building, configuring and optimizing digital advertising campaigns


COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.


ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.


#ShineOn


Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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