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Programmatic Campaign Manager Jobs (NOW HIRING)

Best Buy

Manager, Programmatic and CTV

Richfield, MN · On-site

$81K - $146K/yr

The Manager, Programmatic and CTV is responsible for supporting the operational execution and ... This role serves as a key resource for campaign execution teams, providing platform support ...

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Programmatic Campaign Manager information

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How much do programmatic campaign manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for programmatic campaign manager in the United States is $35.51, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $43.99 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in demand-side platforms (DSPs) and data analysis can earn higher salaries.
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Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $73,870 per year, or $35.5 per hour.

Senior Director, Programmatic

Jobtailor

California, MO • On-site

$150 - $210/hr

Other

Posted 16 days ago

Job description

Responsibilities
  • Lead and manage a portfolio of programmatic business across key clients, supported by a team of traders
  • Develop and implement strategic optimization plans using data analysis, technical expertise, and client feedback
  • Oversee campaign execution, performance evaluation, and ongoing optimization across all programmatic dimensions
  • Identify and present opportunities to leverage programmatic media to meet client objectives
  • Drive cross-channel integration initiatives and collaborate with internal teams to enhance media strategies
  • Champion programmatic excellence across the agency by contributing to thought leadership, process development, and innovation
  • Communicate the value of programmatic capabilities, technologies, and partnerships to internal and external stakeholders
  • Facilitate knowledge‑sharing sessions to promote innovation and continuous learning across the organization
  • Stay current on platform features and best practices for activation, measurement, and optimization
  • Collaborate with platform, inventory, and data partners to develop and refine targeted media programs
  • Troubleshoot campaign issues and oversee QA processes for pre‑production and live campaigns
  • Support the development and implementation of process standards and training for team members
  • Mentor and manage junior team members, fostering their growth in campaign management and communication
  • Partner with account teams to evolve program recommendations and uncover untapped opportunities
  • Occasionally support new business initiatives involving programmatic strategy and execution
Requirements
  • 8-10+ years of hands‑on experience with self‑managed DSP platforms
  • Deep understanding of programmatic campaign execution across CTV, Native, Proximity targeting, Prospecting vs. Remarketing, PMP executions, Audio/Video SSP direct deals
  • Ability to interpret campaign performance and optimize toward CPA, ROAS, or awareness goals
  • Advanced proficiency in Excel for data analysis and reporting
  • Experience troubleshooting campaign issues and overseeing QA processes
  • Familiarity with platform features and techniques for activating, measuring, and optimizing media programs
Core Competencies

Demonstrates expertise in programmatic campaign execution, optimization strategies, and data analysis, with a strong focus on driving client objectives and fostering team development. Proficient in leveraging DSP platforms and collaborating across channels to enhance media strategies and performance.

Highest-signal resume keywords
  • Programmatic Campaign Execution
  • Data Analysis and Reporting
  • DSP Platform Management
  • Campaign Performance Optimization
  • Team Leadership and Mentoring
Hard Skills
  • Programmatic Media
  • Campaign Optimization
  • Data Analysis
  • Excel Proficiency
  • Quality Assurance Processes
  • Performance Evaluation
  • PMP Executions
  • Proximity Targeting
  • CPA and ROAS Optimization
  • Native Advertising
Soft Skills
  • Communication
  • Collaboration
  • Mentoring
  • Problem‑Solving
  • Innovation
Industry Keywords
  • Programmatic Advertising
  • Cross‑Channel Integration
  • Client Objectives
  • Thought Leadership
  • Continuous Learning
Tools & Technologies
  • DSP Platforms
  • CTV Advertising
  • Audio/Video SSP
  • Media Measurement Tools
  • Campaign Management Tools
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