The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
Performance Media Strategist
Los Angeles, CA · On-site
$143 - $215/hr
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
Performance Media Strategist
Los Angeles, CA · On-site
$143 - $215/hr
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
Performance Media Strategist
Los Angeles, CA · On-site
$142K - $215K/yr
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
Performance Media Strategist
Los Angeles, CA · On-site
$142K - $215K/yr
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and ...
Reporting to the Director of Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning ...
Reporting to the Director of Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning ...
Reporting to the Director of Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning ...
Reporting to the Director of Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning ...
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Performance Media Manager - eCom & Reatil
San Marcos, CA · On-site
$80K - $120K/yr
We are looking for a Performance Media Manager who blends deep paid media expertise with an AI-native workflow. This is not a traditional media buying role; you will leverage automation and AI tools ...
Quick apply
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Performance Media Manager - eCom & Reatil
San Marcos, CA · On-site
$80K - $120K/yr
We are looking for a Performance Media Manager who blends deep paid media expertise with an AI-native workflow. This is not a traditional media buying role; you will leverage automation and AI tools ...
Associate Director, Performance Media
San Diego, CA · On-site
$110K - $130K/yr
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
Associate Director, Performance Media
San Diego, CA · On-site
$110K - $130K/yr
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
Performance Media Buyer
Los Angeles, CA · On-site
$63K - $80K/yr
As a media buyer, pay per call, you will work closely with the network analyst and senior director ... Serving as the in-house performance marketer. Split testing and CRO, ensuring the targeting, ad ...
Performance Media Buyer
Los Angeles, CA · On-site
$63K - $80K/yr
As a media buyer, pay per call, you will work closely with the network analyst and senior director ... Serving as the in-house performance marketer. Split testing and CRO, ensuring the targeting, ad ...
Performance Media Buyer
Los Angeles, CA · On-site
$63K - $80K/yr
As a media buyer, pay per call, you will work closely with the network analyst and senior director ... Serving as the in-house performance marketer. Split testing and CRO, ensuring the targeting, ad ...
Performance Media Buyer
Los Angeles, CA · On-site
$63K - $80K/yr
As a media buyer, pay per call, you will work closely with the network analyst and senior director ... Serving as the in-house performance marketer. Split testing and CRO, ensuring the targeting, ad ...
Associate Director, Performance Media
$110K - $130K/yr
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
Quick apply
Associate Director, Performance Media
$110K - $130K/yr
About the Role Performance media moves fast: new platforms, new AI tools, new signals to chase every quarter. We're looking for someone who genuinely loves being in the middle of that, and wants to ...
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
Quick apply
Vuori is looking for a Performance Media Specialist to join our E-Commerce team and support the day-to-day execution, reporting, and optimization of paid media campaigns across streaming and emerging ...
... advertising, performance based display ad networks and direct media buys Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats ...
... advertising, performance based display ad networks and direct media buys Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats ...
... advertising, performance based display ad networks and direct media buys Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats ...
... advertising, performance based display ad networks and direct media buys Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats ...
Director, Integrated Media
Santa Monica, CA · On-site
$165K - $195K/yr
Drive Performance + Effectiveness * Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. * Partner with Analytics and Growth to understand channel contribution ...
New
Director, Integrated Media
Santa Monica, CA · On-site
$165K - $195K/yr
Drive Performance + Effectiveness * Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. * Partner with Analytics and Growth to understand channel contribution ...
New
Director, Integrated Media
$165K - $195K/yr
Drive Performance + Effectiveness * Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. * Partner with Analytics and Growth to understand channel contribution ...
New
Director, Integrated Media
$165K - $195K/yr
Drive Performance + Effectiveness * Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. * Partner with Analytics and Growth to understand channel contribution ...
New
A fast-growing marketing startup in Los Angeles is seeking a Media Buyer. In this full-time role ... Candidates should have a strong background in performance marketing and ad platforms like Google ...
A fast-growing marketing startup in Los Angeles is seeking a Media Buyer. In this full-time role ... Candidates should have a strong background in performance marketing and ad platforms like Google ...
A fast-growing marketing startup in Los Angeles is seeking a Media Buyer. In this full-time role ... Candidates should have a strong background in performance marketing and ad platforms like Google ...
A fast-growing marketing startup in Los Angeles is seeking a Media Buyer. In this full-time role ... Candidates should have a strong background in performance marketing and ad platforms like Google ...
Performance Media information
See California salary details
$39.5K - $49.7K
3% of jobs
$49.7K - $59.8K
16% of jobs
$64K is the 25th percentile. Wages below this are outliers.
$59.8K - $70K
15% of jobs
$70K - $80.2K
7% of jobs
$80.2K - $90.4K
7% of jobs
The median wage is $94.2K / yr.
$90.4K - $100.6K
4% of jobs
$100.6K - $110.8K
6% of jobs
$110.8K - $120.9K
16% of jobs
$121.4K is the 75th percentile. Wages above this are outliers.
$120.9K - $131.1K
6% of jobs
$131.1K - $141.3K
13% of jobs
$141.3K - $151.5K
6% of jobs
$39.5K
$98.2K
$151.5K
How much do performance media jobs pay per year?
As of Sep 5, 2026, the average yearly pay for performance media in California is $98,224.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,600.00 and $124,400.00 per year, depending on experience, location, and employer.
What is performance media?
Performance media refers to digital advertising strategies focused on driving measurable actions, such as clicks, leads, or sales, rather than simply increasing brand awareness. It typically includes channels like paid search, social media ads, display advertising, and affiliate marketing. The success of performance media campaigns is tracked using key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates. This approach allows advertisers to optimize campaigns in real-time and allocate budgets to the best-performing channels.
What are the key skills and qualifications needed to thrive as a performance media specialist?
To excel as a Performance Media Specialist, you need strong analytical skills, digital marketing knowledge, and experience with paid media channels, often supported by a relevant degree or certifications like Google Ads or Facebook Blueprint. Familiarity with ad platforms (Google Ads, Meta Ads Manager), analytics tools (Google Analytics), and bid management systems is typically required. Exceptional attention to detail, creativity, and the ability to interpret data for optimization are crucial soft skills. These skills ensure campaigns are data-driven, results-focused, and continuously improved for maximum ROI.
What are the main challenges faced by professionals in performance media roles, and how can they be overcome?
One of the main challenges in a Performance Media role is staying updated with rapidly evolving digital advertising platforms and algorithms. Professionals often need to continuously test and optimize campaigns across multiple channels to achieve the best ROI. Collaboration with creative, analytics, and client teams is essential to ensure messaging and targeting are aligned with business goals. To overcome these challenges, it's important to invest in ongoing education, leverage automation tools, and maintain clear communication with stakeholders. Additionally, developing strong data analysis skills helps in making informed decisions and adapting quickly to performance trends.
What is the difference between Performance Media vs Digital Marketing Specialist?
| Aspect | Performance Media | Digital Marketing Specialist |
|---|---|---|
| Credentials | Experience with paid media platforms, certifications like Google Ads or Facebook Blueprint | Broader marketing knowledge, certifications in digital marketing, content creation |
| Work Environment | Primarily focused on paid advertising campaigns, data analysis, and optimization | Encompasses content, social media, email marketing, and overall digital strategy |
| Industry Usage | Commonly used in advertising agencies, e-commerce, and brands with a focus on paid media | Used across various industries for overall digital marketing efforts |
Performance Media specialists focus on managing and optimizing paid advertising campaigns across platforms like Google Ads and Facebook. Digital Marketing Specialists have a broader role, covering content, social media, and overall digital strategy. While Performance Media roles are more specialized in paid media, Digital Marketing Specialists handle a wider range of digital marketing activities.
What are popular job titles related to Performance Media jobs in California?
For Performance Media jobs in California, the most frequently searched job titles are:
What job categories do people searching Performance Media jobs in California look for?
The top searched job categories for Performance Media jobs in California are:
Apple rating
8.1
Based on 683 frontline employees who took The Breakroom Quiz
6th of 30 rated technology retailers
Job description
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and creative partners to turn acquisition strategy into scaled, data-driven campaigns that grow subscribers worldwide.
Description
As our Performance Media Strategist, you will guide strategy across all paid acquisition channels to grow Apple TV subscriptions globally. You will own strategic media planning, campaign management, and optimizations worldwide.
Minimum Qualifications
Minimum 7 years of experience in a global media performance role (in console, hands-on experience is a plus)
Advanced knowledge of building test and learn agendas, executing A/B & multi-cell tests, and MMT geo-experimentation.
Fluency in AI-driven and automated bidding capabilities across platforms (e.g., Meta Advantage+, Google Performance Max) and a track record of staying ahead of platform algorithm changes and betas.
Entertainment and/or direct-to-consumer subscription brand experience.
Experienced in implementing and developing strategies to grow subscriber base through data-driven campaigns.
Preferred Qualifications
Familiarity with attribution methodologies (MTA/MMM) and incrementally testing, plus downstream subscriber metrics (LTV, Churn, Trial to Paid Conversions, CPS) to connect acquisition performance to long-term business impact.
Hands-on experience with setting up campaigns in various social and DSP platforms.
You're curious across every vertical of performance media, comfortable operating independently, and energized by turning data into action. You'll bring rigor, creativity, and a bias toward experimentation to build acquisition programs that scale globally while staying rooted in what's working locally.
Depth of knowledge with campaign performance, building action plans from these insights, and the ability to bring the story forward to various stakeholders.
Passionate and tenacious in driving tech and media innovation; proven track record of staying ahead of and testing trends, behaviors, and audiences to evolve media strategies.
Experience partnering cross-functionally with various teams and 3rd-party vendors to ensure cohesive and innovative media strategies.
Flexible and agile; ability to pivot quickly, identify when something isn't working, and provide solutions for alternative actions.
Genuine passion for testing, innovation, and challenging the status quo - comfortable knowing not every test will be a win, and able to do so with a collaborative, team-first approach.
The Performance Media Strategist role sits within the Apple TV line of business and is part of the Marcom Global Media team. You'll partner daily with Apple TV Geo teams, our media agency, and creative partners to turn acquisition strategy into scaled, data-driven campaigns that grow subscribers worldwide.
Description
As our Performance Media Strategist, you will guide strategy across all paid acquisition channels to grow Apple TV subscriptions globally. You will own strategic media planning, campaign management, and optimizations worldwide.
Minimum Qualifications
Minimum 7 years of experience in a global media performance role (in console, hands-on experience is a plus)
Advanced knowledge of building test and learn agendas, executing A/B & multi-cell tests, and MMT geo-experimentation.
Fluency in AI-driven and automated bidding capabilities across platforms (e.g., Meta Advantage+, Google Performance Max) and a track record of staying ahead of platform algorithm changes and betas.
Entertainment and/or direct-to-consumer subscription brand experience.
Experienced in implementing and developing strategies to grow subscriber base through data-driven campaigns.
Preferred Qualifications
Familiarity with attribution methodologies (MTA/MMM) and incrementally testing, plus downstream subscriber metrics (LTV, Churn, Trial to Paid Conversions, CPS) to connect acquisition performance to long-term business impact.
Hands-on experience with setting up campaigns in various social and DSP platforms.
You're curious across every vertical of performance media, comfortable operating independently, and energized by turning data into action. You'll bring rigor, creativity, and a bias toward experimentation to build acquisition programs that scale globally while staying rooted in what's working locally.
Depth of knowledge with campaign performance, building action plans from these insights, and the ability to bring the story forward to various stakeholders.
Passionate and tenacious in driving tech and media innovation; proven track record of staying ahead of and testing trends, behaviors, and audiences to evolve media strategies.
Experience partnering cross-functionally with various teams and 3rd-party vendors to ensure cohesive and innovative media strategies.
Flexible and agile; ability to pivot quickly, identify when something isn't working, and provide solutions for alternative actions.
Genuine passion for testing, innovation, and challenging the status quo - comfortable knowing not every test will be a win, and able to do so with a collaborative, team-first approach.
About Apple
Sourced by ZipRecruiter
Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.
Industry
Computer and electronic product manufacturing
Company size
10,000+ Employees
Headquarters location
Cupertino, CA, US
Year founded
1976