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Senior Programmatic Jobs in California (NOW HIRING)

MW Partner

Programmatic Media Buyer

San Francisco, CA · On-site

Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope * Vet and qualify inbound campaign assignments; lead ...

T-Mobile

Senior Account Executive, Programmatic

Irvine, CA · On-site

$199K - $360K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

That's how we're UNSTOPPABLE for our employees! We're adding a multifaceted Senior Account ... Expertise in digital media, including programmatic, location-based data, and analytics * Results ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand-side platforms to run client campaigns. Youll work closely with our team to create fantastic marketing ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand-side platforms to run client campaigns. You'll work closely with our team to create fantastic marketing ...

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Senior Programmatic information

How does a senior programmatic professional typically collaborate with cross-functional teams to execute successful digital campaigns?

A Senior Programmatic professional works closely with various cross-functional teams, such as creative, analytics, sales, and account management, to ensure digital campaigns are seamlessly executed. They provide strategic input during campaign planning, help translate client goals into actionable programmatic tactics, and collaborate with creative teams to ensure ad assets meet technical specifications. Additionally, they partner with analytics and data teams to monitor campaign performance and optimize results in real time, ensuring that KPIs are met and clients are satisfied. This role requires strong communication and project management skills to align all stakeholders and drive campaign success.

What are the key skills and qualifications needed to thrive as a senior programmatic?

To thrive as a Senior Programmatic Specialist, you need deep expertise in digital advertising, data analysis, campaign optimization, and a strong understanding of programmatic buying, often supported by a relevant degree and several years of industry experience. Proficiency with demand-side platforms (DSPs) such as The Trade Desk or DV360, analytics tools like Google Analytics, and certifications in platforms or digital marketing are typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set candidates apart in this role. These skills are crucial for delivering high-performing campaigns, maximizing ROI, and collaborating with clients and cross-functional teams in a fast-evolving digital landscape.

What is a senior programmatic?

A Senior Programmatic is a digital advertising professional who specializes in managing, optimizing, and strategizing programmatic ad campaigns. They use automated technology and data-driven approaches to buy and place ads across various digital platforms, ensuring campaigns reach the right audience efficiently. Senior Programmatics often oversee a team, collaborate with clients, analyze campaign performance, and stay updated on industry trends to maximize advertising results. Their expertise helps organizations achieve their marketing goals through advanced targeting and real-time bidding technologies.

What is the difference between Senior Programmatic vs Programmatic Specialist?

AspectSenior ProgrammaticProgrammatic Specialist
CredentialsExperience in programmatic advertising, certifications like Google Ads or DSP certificationsEntry to mid-level experience, similar certifications often required
Work EnvironmentStrategic planning, campaign optimization, team leadershipCampaign setup, execution, reporting
Industry UsageUsed across digital advertising agencies, media companies, brandsCommonly employed in similar settings, often as a stepping stone to senior roles

The main difference between Senior Programmatic and Programmatic Specialist lies in experience and responsibilities. Senior Programmatic professionals typically handle strategic planning, oversee campaigns, and lead teams, while Programmatic Specialists focus on executing campaigns and reporting. Both roles require similar certifications and are integral to digital advertising teams, but the senior role involves more leadership and strategic decision-making.

What are the most commonly searched types of Programmatic jobs in California? The most popular types of Programmatic jobs in California are:
What are popular job titles related to Senior Programmatic jobs in California? For Senior Programmatic jobs in California, the most frequently searched job titles are:
What job categories do people searching Senior Programmatic jobs in California look for? The top searched job categories for Senior Programmatic jobs in California are:
What cities in California are hiring for Senior Programmatic jobs? Cities in California with the most Senior Programmatic job openings:
Senior Programmatic jobs near you
Infographic showing various Senior Programmatic job openings in California as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Programmatic Media Buyer

MW Partner

San Francisco, CA • On-site

Other

Re-posted 3 days ago

Job description

MW Partners is currently seeking a Programmatic Media Buyer to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

  • Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
  • Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
  • Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
  • Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
  • Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
  • Analyze campaign performance data and action on optimizations across multiple DSP's

Requirements:

  • 1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
  • 1+ year of managing programmatic media planning or buying workflows
  • Working proficiency with Excel (pivot tables, lookups, etc.)
  • Experience optimizing media toward multi-touch attribution data preferred
  • Experience with FlashTalking ad serving tools and Client Audience Manager DMP preferred
  • Bachelor's Degree
  • Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Client Ad Cloud.
  • Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting
  • Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
  • Broad understanding of the programmatic media and paid social landscape
  • Ability to analyze and draw meaningful and actionable insights from data
  • Excellent time management and multitasking skills

For a confidential discussion or to find out more, contact Ashutosh Nayak on 909-206-4168 or apply now.