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Programmatic Digital Jobs (NOW HIRING)

Reckitt

Digital Media Manager, Programmatic

Nutley, NJ · On-site

$91K - $117K/yr

About the role The Digital Media Manager, Programmatic is responsible for managing the successful execution of Reckitt campaigns across programmatic video & display channels - overseeing media ...

TripleLift

Director, Product Management

New York, NY · On-site

$254K - $266K/yr

Strong experience managing products in the Programmatic Digital Video and CTV market, as well as strong knowledge of the underlying technical infrastructure that powers programmatic digital video ...

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Programmatic Digital information

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$33K

$76.6K

$130K

How much do programmatic digital jobs pay per year?

As of Jul 11, 2026, the average yearly pay for programmatic digital in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
More about Programmatic Digital jobs
What cities are hiring for Programmatic Digital jobs? Cities with the most Programmatic Digital job openings:
What states have the most Programmatic Digital jobs? States with the most job openings for Programmatic Digital jobs include:
What job categories do people searching Programmatic Digital jobs look for? The top searched job categories for Programmatic Digital jobs are:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.
Programmatic Digital Associate

Programmatic Digital Associate

Media Works Ltd

Baltimore, MD • Hybrid

Full-time

Posted 11 days ago

Job description

Programmatic Digital Associate (Hybrid)

Media Works is looking for a Programmatic Associate with 1-3 years' experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.

Position Summary: Media Works seeking a motivated and detail-oriented Programmatic Associate to join our dynamic media agency team. The ideal candidate will have 1-3 years of experience working with The Trade Desk and a strong understanding of programmatic advertising. You will play a key role in managing and optimizing programmatic campaigns, analyzing performance data, and ensuring delivery against client objectives.

Responsibilities:

  • Assist in the setup, execution, and optimization of programmatic media campaigns across various platforms, primarily using The Trade Desk, ensuring accuracy in targeting, budget allocation, and pacing.

  • Monitor campaign performance and provide actionable insights to improve results.

  • Collaborate with account managers and clients to understand their goals and translate them into effective programmatic strategies.

  • Conduct data analysis and reporting to track campaign effectiveness, analyze performance reports, highlight trends, insights and opportunities, communicating them to the client team.
  • Budget Management. Track and manage media spend to ensure it aligns with the campaign budget and pacing objectives.

  • Stay up-to-date with industry trends, technologies, and best practices in programmatic advertising.

Experience, Education, and Skills:


  • Bachelor's degree in Marketing, Advertising, or a related field

  • 1-3 years of programmatic experience, Trade Desk experience preferred.

  • Strong analytical skills and proficiency in data analysis tools.

  • Be adaptable! Ability to prioritize and handle multiple tasks in a fast-paced work environment

  • Experience with Microsoft Office Tools with proficiency in Microsoft Excel

  • Excellent written and verbal communication skills

  • Ability to work independently and on a team

  • Strong attention to detail, being proactive, and approaching problems with a solutions oriented mindset.

Physical Requirements:

  • Must be able to be in a stationary position for long periods of time.
  • Must be able to operate computer keyboards
  • Must be able to read computer screens.

Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.

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