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Programmatic Digital Jobs (NOW HIRING)

Programmatic Media Manager, Prime Video

Culver City, CA · On-site

$134K - $140K/yr

We are seeking a talented Media Manager to lead the paid media strategy across Programmatic digital channels (DSPs). You will be a key contributor to the overall Prime Video campaign launch strategy ...

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How much do programmatic digital jobs pay per year?

As of Sep 13, 2026, the average yearly pay for programmatic digital in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.
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What states have the most Programmatic Digital jobs?

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Infographic showing various Programmatic Digital job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

10944-Manager, Biddable Media, Programmatic

New York, NY • On-site

Omnicom
Telecommunications • 1 - 10 employees

$134K - $140K/yr

Full-time

Re-posted yesterday


Key responsibilities

  • Support the planning process by analyzing landscape, competitor, and trend data to inform programmatic recommendations.

  • Assist in the setup, optimization, and QA of in-platform campaigns, including audience targeting, creative trafficking, and inventory settings.

  • Support campaign performance reporting, data analysis, and preparation of client updates and documentation.


Job description

Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Title: Manager, Programmatic; Biddable Media
Company/Location: SSCG Media Group/ 100 W. 33rd Street, New York, NY
Who Are We:
SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Media.
We're a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.
If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!
Position Summary:
We are seeking a Manager, Programmatic, to join our Biddable Media team. The Manager role is expected to demonstrate a strong working understanding of programmatic activation, media formats, campaign types and measurement frameworks. These skills will be applied to drive health and wellness client goals, and manage day-to-day programmatic execution, optimization and reporting support for assigned accounts.
If you are a paid media professional and are seeking a managerial opportunity in a high-growth, high-impact environment, we'd like to hear from you!
The Manager, Programmatic, role is critical to both daily client operations and internal team success. This role helps steer regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform.
Key Responsibilities:
The role requires an advanced understanding of push and pull marketing tactics, and robust in-platform experience spanning programmatic platforms and campaign types. These skills will be crucial in supporting the following operations:
Planning: support landscape, competitor and trend analyses used to inform broader programmatic recommendations. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners.
Development: Support established in-platform best practices across assigned campaigns, including campaign setup, audience application, creative trafficking, pixels/tags, inventory settings, pacing inputs and QA checks. Share platform guidance with junior team members to help build tactical and in-platform skills.
Optimization: Execute recurring campaign optimizations and flag opportunities based on pacing, delivery, frequency, inventory, placement, audience, creative and performance trends. Identify relevant tests, betas or platform updates to discuss with Supervisors.
Stewardship: Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members. Help prepare client updates, capture next steps, track deliverables and support campaign communications. Maintain campaign documentation, budget trackers, monthly actuals, invoice details and pacing materials to help keep assigned campaigns organized and accurate.
Reporting: Support recurring reporting and data analysis for assigned clients. Review data pulls, formulas and figures for accuracy, help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights and next steps.
Requirements:
At least 2-4 years of hands-on experience building, optimizing and/or reporting on programmatic campaigns, with experience in one or more DSPs or programmatic platforms, such as:
DeepIntent
PulsePoint
The Trade Desk
DV360
Amazon DSP
Yahoo DSP
Preferred Skills:
Experience supporting healthcare or pharmaceutical programmatic campaigns is a plus, including exposure to:
Health-specific DSPs such as DeepIntent or PulsePoint
Reporting platforms such as Tableau, Power BI, Datorama or similar tools
Measurement partners such as Crossix, IQVIA, DeepIntent Outcomes or similar solutions
Additional programmatic formats or environments such as OLV, CTV, audio, digital out-of-home, EHR or point-of-care
Qualifications
Bachelor's degree or higher in marketing, advertising, business or equivalent experience
Strong Excel skills and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
Experience with DSPs (The Trade Desk, DV360, DeepIntent, PulsePoint, etc.)
Familiarity with audience strategy, data partner inputs, brand safety, privacy-safe targeting, tagging, pacing and campaign QA
Understanding of Programmatic, Digital Display and traditional media elements and their interconnectedness within a marketing strategy
Experience supporting or managing in-platform campaign builds, account settings and pre-launch QA
Strong analytical thinking and mathematical skills and an ability to manage large data sets
Resourceful, curious, and motivated spirit
Strong organizational and communication skills
Adaptability and comfort working with shifting priorities and deadlines
Healthcare, Pharmaceutical, or regulated industry experience preferred
Passion for health, wellness, connectedness, and media!
If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. We want to hear from you and welcome your cover letter and resume.New York: $50,000.00-$95,000.00
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.