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Programmatic Digital Jobs (NOW HIRING)

CMI Media Group

Director, Digital Activation

Parsippany, NJ · On-site

$90K - $180K/yr

This includes, but is not limited to, SEM, Paid Social, Programmatic, Digital Video, and more. You will provide critical thought leadership both internally and externally, leading the development of ...

TripleLift

Director, Product Management

New York, NY

$254.90K - $266.90K/yr

Strong experience managing products in the Programmatic Digital Video and CTV market, as well as strong knowledge of the underlying technical infrastructure that powers programmatic digital video ...

Power Digital

Senior Programmatic Strategist

... Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate ... Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand ...

Digital Matter

Director, Programmatic

New York, NY · On-site

At Digital Matter, we are a next-generation growth and transformation partner built for the ... About the Role As a Director, Programmatic you will lead the strategy, operating model, and ...

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Programmatic Digital information

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$33K

$76.6K

$130K

How much do programmatic digital jobs pay per year?

As of May 30, 2026, the average yearly pay for programmatic digital in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

More about Programmatic Digital jobs
What cities are hiring for Programmatic Digital jobs? Cities with the most Programmatic Digital job openings:
What states have the most Programmatic Digital jobs? States with the most job openings for Programmatic Digital jobs include:
What job categories do people searching Programmatic Digital jobs look for? The top searched job categories for Programmatic Digital jobs are:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.
Director, Digital Activation

Director, Digital Activation

CMI Media Group

Costa Mesa, CA

$90K - $180K/yr

Full-time

Posted 2 days ago

Job description

As a key leader within our agency, the Director, Digital Activation will be instrumental in overseeing CMI Media Group’s biddable offerings on assigned accounts. This includes, but is not limited to, SEM, Paid Social, Programmatic, Digital Video, and more. You will provide critical thought leadership both internally and externally, leading the development of strategic plans designed to meet clients’ brand and marketing objectives, from implementation through performance analysis.
This role is part of a core leadership team, responsible for building and maintaining strong external relationships with clients, vendors, suppliers, and agency partners, in collaboration with client team leads. Internally, you will establish key relationships across Engagement Strategy, Client Finance, Supplier Partner Team, Customer Development Team, Ad Ops, Media Investment, Insights/Analytics, and other digital channels. You are deeply versed in the buying, execution, and evaluation of all biddable strategies, including interaction with leading tools and platforms.
What You'll Do:
  • Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
  • Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
  • Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
  • Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
  • Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
  • Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
  • Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
  • Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
  • Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.
What You'll Bring:
  • 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
  • Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
  • Excellent digital media background and project management skills.
  • Outstanding analytical and problem-solving abilities.
  • Excellent written, verbal, and presentation skills.
  • Proven experience leading and building departmental processes, partnerships, and tools.
  • 5+ years of team management experience.
  • 5+ years of managing partner relationships.
  • Strong quantitative analysis skills.
  • Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
  • Demonstrable passion for learning new technologies.
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
  • A passion for working in a fast-growing healthcare media agency.
  • Expert in Digital Media best practices, strategy, and execution.
  • Healthcare/Pharmaceutical background is a significant plus.
  • Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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