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Programmatic Digital Jobs in Kentucky (NOW HIRING)

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

... digital fundraising, events, internal and external grant writing, and identifying, cultivating, acknowledging, and stewarding donors. * Recruits and builds volunteer teams based on programmatic and ...

$220 - $250/hr

Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms. * Establish performance frameworks and KPIs to measure engagement, brand lift ...

Working across the globe, V2X builds smart solutions designed to integrate physical and digital ... programmatic matters. * Develops customer and program enhancing partnerships with internal ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Kentucky? For Programmatic Digital jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Kentucky look for? The top searched job categories for Programmatic Digital jobs in Kentucky are:
What cities in Kentucky are hiring for Programmatic Digital jobs? Cities in Kentucky with the most Programmatic Digital job openings:

Multi-Media Account Executive

Townsquare Media

Owensboro, KY

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

53rd of 76 rated media


Job description

Multi-Media Account Executive

*This is a full-time, in-office opportunity. *

Take Your Sales Career to the Next Level:

Are you a driven, goal-oriented seller looking to grow your career in a high-impact role? At Townsquare Media Group, we're seeking experienced Account Executives who thrive in a fast-paced environment, love building relationships, and are motivated by helping local businesses succeed. If you're a confident closer with a passion for strategic, consultative sales-this is your opportunity to make a real impact.

 

Why Townsquare Media Group?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Owensboro stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You'll Do:

As a key member of our Owensboro sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new clients while maintaining long-term relationships with existing accounts. This is a full-cycle sales role where you'll:

  • Prospect, qualify, and secure new business using data-driven insights and tools
  • Conduct in-depth needs assessments and present tailored marketing strategies
  • Represent our full portfolio of solutions including broadcast, digital, programmatic, and event sponsorships
  • Cross-sell and upsell to expand your clients' reach and ROI
  • Partner with internal teams and collaborate on campaign execution and strategy
  • Work directly with your Market Leadership to meet and exceed individual and team goals

This is a consultative sales position where success is defined by your ability to build trust, deliver results, and help local businesses thrive.

 

What You'll Bring:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

 

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off-give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • Real opportunities for career growth in a fast-moving multi-media organization

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge. 


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