$70 - $100/hr
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
New
$70 - $100/hr
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
New
Tracking Pixel information
What is a tracking pixel?
Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.
What are the key skills and qualifications needed to thrive as a digital marketing tracking specialist, and why are they important?
To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.
What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?
Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.
What is the difference between Tracking Pixel vs Data Analyst?
| Aspect | Tracking Pixel | Data Analyst |
|---|---|---|
| Required Credentials | Basic understanding of web technologies, digital marketing | Degree in statistics, data science, or related field |
| Work Environment | Digital marketing, advertising agencies, e-commerce | Corporate, consulting, or agency settings analyzing data |
| Employer & Industry Usage | Used by marketers to track user behavior | Used by organizations to interpret data and generate insights |
While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.
What are popular job titles related to Tracking Pixel jobs in Kentucky?
For Tracking Pixel jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Tracking Pixel jobs in Kentucky look for?
The top searched job categories for Tracking Pixel jobs in Kentucky are:
What cities in Kentucky are hiring for Tracking Pixel jobs?
Cities in Kentucky with the most Tracking Pixel job openings:
$70 - $100/hr
Other
Posted yesterday
New
Job description
CRM HTML Designer/Developer
Who We AreUpbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.
JOB PURPOSE:The CRM designer will own the end‑to‑end crafting of CRM retention messaging—from coding responsive, on‑brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.
KEY RESPONSIBILITIES:-
Develop and deploy high‑quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail).
-
Design & hand‑code table‑based, inline‑styled HTML/CSS emails; use mobile‑first, fluid‑hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
-
Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC.
-
Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
-
Visual Communication & UI/UX: Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA).
-
Design Tool Mastery (Required): Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel-perfect mockups before moving to code.
-
Collaborate across multiple departments. You’ll be working with product and personalization teams, legal, developers, CX, data science, etc.
-
Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production.
-
Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross‑channel orchestration (email/SMS/push).
-
Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.
-
Required:
-
3–5+ years coding responsive, table‑based HTML/CSS for email with rigorous cross‑client QA and brand stewardship.
-
Deep familiarity with email‑specific constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid‑hybrid/mobile‑first methods.
-
ESP proficiency: hands‑on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
-
Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and strong QA discipline (Litmus/Email on Acid) for rendering verification.
-
Collaboration & project management skills in a fast‑paced environment handling multiple projects at once.
-
This position is in-office (Monday through Friday) in Plano, TX
-
-
Experience building modular email systems (master templates, component libraries) and maintaining documentation.
-
Working knowledge of deliverability drivers (image‑to‑text ratios, file size) and practical spam‑trigger avoidance.
-
A/B and multivariate testing experience; comfort reading performance dashboards and converting insights into design changes.
-
Ability to create lightweight animated assets (optimized GIFs/APNGs) and kinetic email patterns (progressive enhancement with safe fallbacks).
-
Familiarity with omni‑channel orchestration (email, SMS, push) and CDP concepts.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.