ZipRecruiter

Log In

1

Tracking Pixel Jobs (NOW HIRING)

Audacy, Inc.

Digital Sales Specialist

Denver, CO

$70K - $80K/yr

The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)

Audacy, Inc.

Digital Sales Specialist

Denver, CO · On-site

$70K - $80K/yr

The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)

Audacy, Inc.

Digital Sales Specialist

Denver, CO

$70K - $80K/yr

The ideal candidate possesses a deep understanding of the digital landscape--from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)

Equinox Fitness

Manager, Paid Social

New York, NY · On-site

$115K - $130K/yr

Define conversion taxonomy, consent-aware tracking, pixel/tag standards and server-side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp ...

next page

Showing results 1-20

All JobsTracking Pixel Jobs

Tracking Pixel information

What are tracking pixels?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What are the key skills and qualifications needed to thrive as a Digital Marketing Tracking Specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What are tracking pixels and how do they work?

Tracking pixels are small, invisible images embedded in web pages or emails that collect data when loaded. When a user visits a page or opens an email containing a tracking pixel, it sends information such as user activity, device type, and browsing behavior to the server, enabling marketers and analysts to monitor engagement and optimize campaigns. Knowledge of web technologies like HTML and JavaScript is useful for understanding how tracking pixels function.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.

Are tracking pixels legal in the US?

Tracking pixels are legal in the US when used in compliance with privacy laws such as the California Consumer Privacy Act (CCPA) and the Federal Trade Commission (FTC) guidelines. Businesses using tracking pixels must disclose their use and obtain user consent where required, especially for collecting personal data. Privacy regulations are evolving, so staying informed about current laws is essential for professionals working with tracking technologies.

Are tracking pixels still used?

Tracking pixels are still widely used in digital marketing and advertising to monitor user engagement, measure campaign effectiveness, and collect data for targeted advertising. They are implemented as small, transparent images embedded in emails or web pages and require knowledge of HTML and tracking tools. Despite privacy concerns, their use remains common across many online platforms.

What is an example of a tracking pixel?

A tracking pixel is a small, transparent image embedded in emails or web pages that records user interactions. For example, when a user opens an email with a tracking pixel, it notifies the server, providing data on email opens or webpage visits, which is useful for marketing analytics and ad tracking. Knowledge of HTML and web development tools is often helpful for implementing and troubleshooting tracking pixels.
More about Tracking Pixel jobs
What cities are hiring for Tracking Pixel jobs? Cities with the most Tracking Pixel job openings:
What states have the most Tracking Pixel jobs? States with the most job openings for Tracking Pixel jobs include:
What job categories do people searching Tracking Pixel jobs look for? The top searched job categories for Tracking Pixel jobs are:
Tracking Pixel jobs near you
Infographic showing various Tracking Pixel job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Temporary. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution.

Media Specialist, Biosciences

GenScript/ProBio

Piscataway, NJ • On-site

$75K - $85K/yr

Other

Posted 3 days ago

Key responsibilities

  • Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.

  • Assist with day-to-day campaign tasks such as audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.

  • Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.

Job description

Job Title: Media Specialist, Biosciences

Location: This role is onsite in Piscataway, NJ. We are only seeking local candidates or candidates willing to relocate to New Jersey. 

The estimated salary range is $75,000 - $85,000, depending on experience level.

Key Responsibilities:

  • Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
  • Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
  • Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
  • Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
  • Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
  • Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
  • Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
  • Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
  • Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.

Qualifications:

  • 1-3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
  • Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
  • Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
  • Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
  • Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
  • Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
  • Good verbal and written communication skills to summarize results and share updates with the team.
  • Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

#LI-EB1

#GS

Apply