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Tracking Pixel Jobs in Arizona (NOW HIRING)

VIIRL, LLC

Sr. Paid Media Specialist

Scottsdale, AZ

... tracking and analytics implementations using tools such as Google Tag Manager, Google Analytics (GA4), and Facebook Pixel to track events and conversions · Ensure all key events and conversions ...

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Tracking Pixel information

What is a tracking pixel?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What are the key skills and qualifications needed to thrive as a digital marketing tracking specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

What are popular job titles related to Tracking Pixel jobs in Arizona?

For Tracking Pixel jobs in Arizona, the most frequently searched job titles are:

What job categories do people searching Tracking Pixel jobs in Arizona look for?

The top searched job categories for Tracking Pixel jobs in Arizona are:

What cities in Arizona are hiring for Tracking Pixel jobs?

Cities in Arizona with the most Tracking Pixel job openings:

Tracking Pixel jobs near you

Sr. Paid Media Specialist

Scottsdale, AZ

VIIRL, LLC
See more jobs at VIIRL, LLCexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

SR. PAID MEDIA SPECIALIST 

#PPC | #SEM | #FacebookAds | #InstagramAds | #LinkedInAds | #Analytics 

ABOUT VIIRL MARKETING

VIIRL Marketing is a cutting-edge agency dedicated to helping clients grow their businesses through innovative marketing strategies and exceptional campaign management. Our team thrives on collaboration, creativity, and delivering unparalleled results for our clients. 

POSITION OVERVIEW 

This is a full-time on-site position in our North Scottsdale office (DC Ranch).

The Paid Media Specialist will manage and execute all aspects of digital advertising campaigns across Google, Facebook, Instagram, and LinkedIn. The ideal candidate is highly skilled in paid search and social media platforms, proficient in tracking, conversions, and analytics implementations, and can optimize campaigns to deliver exceptional results for our clients.

 KEY RESPONSIBILITIES  

·       Develop, implement, and manage paid media campaigns on Google Ads, Facebook, Instagram, and LinkedIn 

·       Oversee full campaign lifecycle: planning, set-up, monitoring, optimization, and reporting

·       Execute detailed tracking and analytics implementations using tools such as Google Tag Manager, Google Analytics (GA4), and Facebook Pixel to track events and conversions

·       Ensure all key events and conversions across client websites are accurately tracked for actionable reporting

·       Regularly analyze campaign performance, identify optimization opportunities, and implement improvements to maximize ROI

·       Work with clients and internal teams to provide strategic guidance on paid media efforts, KPIs, and campaign effectiveness

·       Set up and maintain conversion tracking for calls, form submissions, e-commerce, and other client-specific goals

·       Generate and present detailed performance reports and insights to clients regularly

·       Stay current on the latest trends, tools, and best practices in digital marketing and tracking technologies

·       Manage budgets, campaign pacing, and bid strategies to meet performance goals

·       Collaborate with internal teams for cohesive marketing strategies that align paid media with other marketing initiatives

 QUALIFICATIONS

·       5+ years of hands-on experience managing Google Ads, Facebook, Instagram, and LinkedIn ad campaigns

·       Proficient in setting up and optimizing conversion tracking, including using tools like Google Tag Manager, Google Analytics (GA4), and Facebook Pixel

·       Advanced understanding of PPC (Search & Display), paid social campaigns, and retargeting strategies

·       Proven ability to develop, manage, and optimize campaigns based on analytics-driven insights

·       Strong proficiency with Google Tag Manager for setting up custom events, tags, triggers, and variables

·       Experience with implementing tracking scripts and troubleshooting issues related to tracking on various CMS platforms (WordPress, Shopify, etc.)

·       Google Ads Certification is required

·       Strong analytical skills, with an ability to translate complex data into actionable insights

·       Strong communication skills, both written and verbal, with the ability to explain campaign results and recommendations to clients

·       Experience with reporting tools such as Google Data Studio or similar

·       Proficient in Microsoft Excel or Google Sheets for reporting and analysis

·       Detail-oriented, highly organized, and able to manage multiple projects for various clients simultaneously

·       Experience managing large budgets of $100,000+

PREFERRED QUALIFICATIONS 

·       Experience with LinkedIn Ads and any experience with other paid media platforms (e.g., TikTok, X)

·       Knowledge of SEO and how it integrates with paid media campaigns

·       Experience with A/B testing and landing page optimization

 

 

·       Competitive salary based on experience 

·       Medical, dental & vision insurance 

·       401(k) plan + company match 

·       Short-term & long-term disability 

·       Life Insurance

·       Paid vacation, sick time, and holidays 

·       Apple products – full setup with the latest hardware and software

·       VIIRL sponsored – snack bar/lunches/team outings