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Youtube Research Strategist Jobs (NOW HIRING)

Aquent

YouTube Specialist

Chicago, IL · On-site +1

$25 - $28.38/hr

Support keyword and topic research using YouTube-native and third-party tools (e.g., TubeBuddy, VidIQ, Google Trends) to inform metadata strategy. * Evaluate existing video performance and make data ...

Owner

Youtube Manager

San Francisco, CA · On-site

Continuously research and test new YouTube features, algorithm shifts, and competitive strategies * Draft run-of-show documents, prompting follow-up questions, pacing segments, and capturing live ...

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Youtube Research Strategist information

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$45K

$139.9K

$177.5K

How much do youtube research strategist jobs pay per year?

As of Jul 6, 2026, the average yearly pay for youtube research strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a YouTube Research Strategist job?

A YouTube Research Strategist is responsible for analyzing trends, audience behavior, and competitors to develop data-driven content strategies. They research keywords, optimize video performance, and provide insights to enhance engagement and growth. Their role involves staying updated on platform algorithms, trending topics, and best practices to maximize visibility and reach. By leveraging data and analytics, they help content creators or brands refine their video content strategies for better audience retention and channel success.

What are the key skills and qualifications needed to thrive in the Youtube Research Strategist position, and why are they important?

To thrive as a Youtube Research Strategist, you need expertise in audience analytics, content trend identification, and digital marketing strategy, often demonstrated through relevant experience or a degree in marketing, communications, or media. Familiarity with YouTube Analytics, Google Trends, and video SEO tools is typically required, and certifications in digital marketing or YouTube management can be advantageous. Strong communication, creative thinking, and adaptability help you excel in content planning and cross-team collaboration. These skills ensure you can develop data-driven strategies that boost channel performance, audience engagement, and long-term growth.

What are the most common day-to-day responsibilities for a Youtube Research Strategist?

As a Youtube Research Strategist, your typical day involves analyzing channel analytics, tracking viewer demographics, and identifying trending topics or content gaps within the platform. You'll often work closely with creators, marketing teams, and video editors to inform programming decisions and optimize campaigns based on data insights. Additional tasks may include competitor research, reporting on content performance, and presenting strategy recommendations. This role keeps you at the forefront of digital trends, requiring both analytical and creative problem-solving skills to help channels grow and reach their goals.

More about Youtube Research Strategist jobs
What cities are hiring for Youtube Research Strategist jobs? Cities with the most Youtube Research Strategist job openings:
What are the most commonly searched types of Youtube Research Strategist jobs? The most popular types of Youtube Research Strategist jobs are:
What job categories do people searching Youtube Research Strategist jobs look for? The top searched job categories for Youtube Research Strategist jobs are:
Youtube Research Strategist jobs near you
Infographic showing various Youtube Research Strategist job openings in the United States as of July 2026, with employment types broken down into 65% Full Time, 30% Part Time, and 5% Contract. Highlights an 70% In-person, 15% Hybrid, and 15% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Head of YouTube Primary Research and Insights

Head of YouTube Primary Research and Insights

YouTube

San Bruno, CA • On-site

Full-time

Posted 21 days ago

Job description

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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:
  • Bachelor's degree in Engineering, Math, Quantitative Science, or related technical field, or equivalent practical experience.
  • 13 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
  • 13 years of experience in statistical problem solving and analyzing data sets using SQL or comparable coding language (e.g. Python, R, Java, C ).
  • 5 years of experience managing a team.

Preferred qualifications:
  • Master's degree in a quantitative field (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Science, etc.).
  • Experience influencing senior leadership on analytical decision making.
  • Experience in data analysis, with the ability to solve problems in complex, fast-moving, and ambiguous business environments through excellent data intuition and business acumen.
  • Experience ideating and designing end-to-end consumer-focused surveys and mixed-method research, with a proven ability to report results and strategic insights to senior leadership.
  • Ability to effectively communicate analysis and recommendations across a wide range of non-technical audiences.

About the job
The YouTube Business Go-To-Market team is responsible for driving all go-to-market functions for YouTube, including strategy and business operations, analytics and data science, partnership enablement, and product activation. The team shapes go-to-market priorities to accelerate growth and resource the business accordingly, enhancing skills and capabilities to support execution of business priorities, driving efficiency across business operations, and building excellent infrastructure and tooling. This team combines strategic, operational, and problem-solving skills with a pragmatic sense of how to get things done and drive change across a global organization.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $230000 - $321000 (USD) 25% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities
  • Lead high-stakes consumer research and mixed-method studies (conjoint, surveys, focus groups) to define YouTube's content acquisition, product prioritization, and business generation strategies.
  • Build robust financial models and conduct scenario and sensitivity analyses to evaluate business outcomes and mitigate risks for new initiatives.
  • Analyze complex data sets to identify actionable trends, translating raw qualitative and quantitative insights into clear, data-driven business opportunities.
  • Deliver strategic recommendations and thought leadership to VP- and Director-level stakeholders across YouTube Music, Media, Product, and Engineering verticals.
  • Manage and mentor a team of analysts and researchers, driving execution excellence and upholding rigorous quality standards across all projects.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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