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Youtube Research Strategist Jobs (NOW HIRING)

BMG360

Sr. YouTube Strategist

$90K - $115K/yr

Build creative briefs informed by audience insights, platform best practices, competitive research ... Paid YouTube Strategy * Collaborate closely with Paid Media teams to develop campaign strategies ...

Barrington Media Group, LLC

Sr. YouTube Strategist

$90K - $115K/yr

Build creative briefs informed by audience insights, platform best practices, competitive research ... Paid YouTube Strategy * Collaborate closely with Paid Media teams to develop campaign strategies ...

YouTube

Strategy Associate, YouTube

San Bruno, CA · On-site

As a Strategy Associate for YouTube, you will drive our team's initiatives forward with the coaching and mentorship of principals and directors: structuring ambiguous problems, deeply researching the ...

Tinuiti

YouTube Principal Strategist

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women ... As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise ...

Google Inc.

Strategy Associate, YouTube

Manhattan, NY · On-site

$118 - $169/hr

As a Strategy Associate for YouTube, you will drive our team's initiatives forward with the coaching and mentorship of principals and directors: structuring ambiguous problems, deeply researching the ...

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$139.9K

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How much do youtube research strategist jobs pay per year?

As of Sep 5, 2026, the average yearly pay for youtube research strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a YouTube Research Strategist?

A YouTube Research Strategist is responsible for analyzing trends, audience behavior, and competitors to develop data-driven content strategies. They research keywords, optimize video performance, and provide insights to enhance engagement and growth. Their role involves staying updated on platform algorithms, trending topics, and best practices to maximize visibility and reach. By leveraging data and analytics, they help content creators or brands refine their video content strategies for better audience retention and channel success.

What are the most common day-to-day responsibilities for a YouTube Research Strategist?

As a Youtube Research Strategist, your typical day involves analyzing channel analytics, tracking viewer demographics, and identifying trending topics or content gaps within the platform. You'll often work closely with creators, marketing teams, and video editors to inform programming decisions and optimize campaigns based on data insights. Additional tasks may include competitor research, reporting on content performance, and presenting strategy recommendations. This role keeps you at the forefront of digital trends, requiring both analytical and creative problem-solving skills to help channels grow and reach their goals.

What are the key skills and qualifications needed to thrive as a YouTube Research Strategist?

To thrive as a Youtube Research Strategist, you need expertise in audience analytics, content trend identification, and digital marketing strategy, often demonstrated through relevant experience or a degree in marketing, communications, or media. Familiarity with YouTube Analytics, Google Trends, and video SEO tools is typically required, and certifications in digital marketing or YouTube management can be advantageous. Strong communication, creative thinking, and adaptability help you excel in content planning and cross-team collaboration. These skills ensure you can develop data-driven strategies that boost channel performance, audience engagement, and long-term growth.

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Youtube Research Strategist jobs near you
Infographic showing various Youtube Research Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Sr. YouTube Strategist

BMG360

Remote

$90K - $115K/yr

Full-time

Re-posted 14 days ago

Job description

Senior YouTube Strategist
Reports To: Sr. Director of Creative Strategy

About BMG360
BMG360 is a performance-driven digital marketing agency helping brands scale through best-in-class creative strategy, media execution, and data-driven optimization. We believe exceptional creative is the greatest growth lever in digital marketing, and we build strategies that connect creative, media, and measurement to maximize business outcomes.

We're looking for a Senior YouTube Strategist who lives and breathes YouTube—not just as an advertising platform, but as an ecosystem. This role requires someone who understands how viewers discover content, how YouTube's recommendation engine works, how creative impacts campaign performance, and how brands can leverage both paid and organic strategies to build sustainable growth.
Position Overview
The Senior YouTube Strategist will lead YouTube creative strategy across paid and organic initiatives for a portfolio of enterprise clients. This individual will partner closely with Paid Media, Creative, Analytics, and Client Services teams to develop high-performing YouTube strategies that drive measurable business results.
The ideal candidate has 5–7 years of experience developing YouTube-first creative strategies and understands how content, audience behavior, media buying, and platform algorithms work together throughout the customer journey.
This is a highly client-facing position requiring strategic thinking, exceptional communication skills, and the ability to translate performance insights into actionable recommendations.
Key Responsibilities
YouTube Creative Strategy
  • Lead creative strategy for YouTube campaigns across the full marketing funnel, including:
    • Brand Awareness
    • Video Reach Campaigns
    • Demand Generation
    • Consideration
    • Performance amp; Conversion campaigns
  • Develop YouTube-first creative frameworks that align messaging with viewer intent and campaign objectives.
  • Build creative briefs informed by audience insights, platform best practices, competitive research, and historical performance.
  • Recommend appropriate creative formats based on campaign goals, including:
    • Shorts
    • Skippable In-Stream
    • Non-Skippable
    • In-Feed Video
    • Bumper Ads
    • Connected TV
  • Partner with internal production teams to ensure creative assets are built specifically for YouTube viewing behaviors rather than repurposed from other channels.
  • Establish creative testing roadmaps and iterate based on performance insights.
Paid YouTube Strategy
  • Collaborate closely with Paid Media teams to develop campaign strategies supporting:
    • Top-of-funnel awareness initiatives
    • Demand Generation campaigns
    • Mid-funnel consideration programs
    • Full-funnel YouTube strategies
  • Understand how creative requirements evolve across campaign objectives and placement types, ensuring assets are optimized for each environment.
  • Preferred experience includes:
  • Google Ads
    • Demand Gen Campaigns
    • Video Action Campaigns
    • YouTube Select
    • Connected TV
    • Audience targeting strategies
    • Creative sequencing
    • Lift studies
    • Brand Lift
    • Incrementality testing
Experience with YouTube media buying is considered a strong plus.
DV360 Creative Strategy (Preferred)
  • Experience supporting video creative strategy across DV360 campaigns is highly valued, including:
    • Creative requirements across inventory types
    • Premium publisher environments
    • Connected TV
    • Open Exchange
    • Programmatic Guaranteed
    • Private Marketplace inventory
    • Video asset specifications
    • Creative sequencing
    • Cross-device storytelling

Organic YouTube Growth Strategy
  • Develop and oversee strategies designed to build sustainable YouTube channel growth by leveraging platform best practices and audience engagement principles.
  • Responsibilities include:
    • Channel positioning
    • Content strategy development
    • Video packaging
    • Thumbnail strategy
    • Title optimization
    • Metadata optimization
    • Playlist strategy
    • Audience retention analysis
    • Publishing cadence
    • Community engagement
    • Subscriber growth initiatives

Candidates should understand how YouTube's recommendation systems evaluate content performance and how audience signals influence long-term growth.
Knowledge of emerging search behaviors—including YouTube's increasing role in AI-powered search experiences and AI-generated overviews—is highly desirable.
Performance Analysis amp; Optimization
  • Analyze YouTube campaign performance across paid and organic initiatives.
  • Identify trends impacting audience engagement and conversion performance.
  • Develop strategic optimization recommendations.
  • Create testing roadmaps informed by platform insights.
  • Translate performance data into actionable creative recommendations.
  • Partner with Analytics teams to establish success metrics and reporting frameworks.
Client Leadership
  • Serve as the strategic YouTube expert across assigned accounts by:
    • Leading client strategy sessions
    • Presenting campaign recommendations
    • Developing quarterly roadmaps
    • Delivering performance reviews
    • Communicating platform updates
    • Educating clients on emerging YouTube capabilities and industry trends
The ideal candidate is confident presenting to senior marketing leaders and can simplify complex platform concepts into clear business recommendations.
Cross-Functional Collaboration
  • Partner closely with:
    • Creative Strategy
    • Video Production
    • Paid Media
    • Analytics
    • SEO
    • Social Strategy
    • Client Services
    • Business Development

Support integrated campaigns where YouTube serves as a critical growth channel within broader digital marketing ecosystems.
Qualifications
Required
  • 5–7 years of YouTube creative strategy experience.
  • Deep understanding of YouTube's advertising ecosystem.
  • Proven experience developing YouTube-first creative strategies.
  • Strong understanding of audience behavior across the customer journey.
  • Experience creating creative testing frameworks.
  • Strong analytical and data interpretation skills.
  • Experience presenting recommendations directly to clients.
  • Excellent written and verbal communication skills.
  • Highly organized with strong project management capabilities.

Preferred
  • Experience with YouTube media buying.
    • Google Ads certification.
    • Experience with Demand Gen campaigns.
    • DV360 creative strategy experience.
    • Knowledge of Brand Lift and Conversion Lift methodologies.
    • Experience with YouTube Analytics, GA4, and Looker Studio.
    • Familiarity with creator partnerships, influencer content, and UGC strategies.
    • Understanding of AI-driven search behavior and YouTube optimization for AI-powered discovery.

Compensation is commensurate with experience.

About Us

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.

Why BMG360?

BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

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