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Tracking Pixel Jobs in Utah (NOW HIRING)

Pattern

Paid Media Manager

Lehi, UT

$115K - $120K/yr

Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI. * Manage budgets and pacing across channels to ensure campaigns stay within spend ...

Pattern

Paid Media Manager

Lehi, UT

$115K - $120K/yr

Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI. * Manage budgets and pacing across channels to ensure campaigns stay within spend ...

Pattern

Paid Media Manager

Lehi, UT · On-site

$115K - $120K/yr

Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI. * Manage budgets and pacing across channels to ensure campaigns stay within spend ...

All JobsTracking Pixel JobsTracking Pixel Jobs in Utah

Tracking Pixel information

What are tracking pixels?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What are the key skills and qualifications needed to thrive as a Digital Marketing Tracking Specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What are tracking pixels and how do they work?

Tracking pixels are small, invisible images embedded in web pages or emails that collect data when loaded. When a user visits a page or opens an email containing a tracking pixel, it sends information such as user activity, device type, and browsing behavior to the server, enabling marketers and analysts to monitor engagement and optimize campaigns. Knowledge of web technologies like HTML and JavaScript is useful for understanding how tracking pixels function.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.

Are tracking pixels legal in the US?

Tracking pixels are legal in the US when used in compliance with privacy laws such as the California Consumer Privacy Act (CCPA) and the Federal Trade Commission (FTC) guidelines. Businesses using tracking pixels must disclose their use and obtain user consent where required, especially for collecting personal data. Privacy regulations are evolving, so staying informed about current laws is essential for professionals working with tracking technologies.

Are tracking pixels still used?

Tracking pixels are still widely used in digital marketing and advertising to monitor user engagement, measure campaign effectiveness, and collect data for targeted advertising. They are implemented as small, transparent images embedded in emails or web pages and require knowledge of HTML and tracking tools. Despite privacy concerns, their use remains common across many online platforms.

What is an example of a tracking pixel?

A tracking pixel is a small, transparent image embedded in emails or web pages that records user interactions. For example, when a user opens an email with a tracking pixel, it notifies the server, providing data on email opens or webpage visits, which is useful for marketing analytics and ad tracking. Knowledge of HTML and web development tools is often helpful for implementing and troubleshooting tracking pixels.
What are popular job titles related to Tracking Pixel jobs in Utah? For Tracking Pixel jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Tracking Pixel jobs in Utah look for? The top searched job categories for Tracking Pixel jobs in Utah are:
What cities in Utah are hiring for Tracking Pixel jobs? Cities in Utah with the most Tracking Pixel job openings:
Tracking Pixel jobs near you
Paid Media Manager

Paid Media Manager

Pattern

Lehi, UT

$115K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. 
 
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces-including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
 
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek's Global Most Loved Workplaces.
What is a day in the life of a Paid Media Manager?

  • Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.

  • Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats - with Meta adaptations as needed.

  • Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.

  • Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.

  • Conduct A/B testing on creatives, audiences, offers, and campaign structures - with a focus on TikTok's unique testing environment.

  • Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.

  • Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.

  • Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.

  • Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.

  • Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

What will I need to thrive in this role?

  • Minimum 1-2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.

  • Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats - In-Feed, Spark Ads, TopView, GMVmax, and more.

  • Working familiarity with Meta Ads Manager and core formats

  • In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.

  • Creative mindset with an intuition for what performs natively on TikTok - short-form video, trending sounds, authentic storytelling.

  • Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta

  • Experience with budget management, pacing, and multi-channel reporting.

  • Excellent communication and collaboration skills.

What does high performance look like?

  • TikTok campaigns - across both DTC and Shop - consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.

  • Meta campaigns are managed efficiently and support broader brand performance goals.

  • Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within TikTok's faster-moving environment.

  • Data-driven recommendations surfaced regularly to internal teams and brand partners, with TikTok insights leading the narrative.

  • Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.

What is my potential for career growth?
At Pattern, we are committed to employee development and recognize high performance. In this role, you will develop deep expertise in TikTok's commerce and paid social ecosystem - one of the fastest-growing areas in digital marketing - while building well-rounded paid media experience through Meta. Advancement may include progression to senior management, a specialized TikTok Shop or Paid Social lead role, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback to help guide your path.
What does success look like in the first 30, 60, 90 days?

First 30 days: Learn Pattern's systems, platforms, and workflows. Get fully oriented across active TikTok and Meta campaigns, accounts, and reporting cadences. Build relationships with your team, creative partners, and brand contacts.

First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting - with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.

First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs, bring forward new ideas for TikTok strategy or platform features, and be recognized as a reliable partner by your peers and brand contacts.

What is the team like?
  • You will work alongside other TikTok Shop and Paid Social managers and be supervised by the Associate Director, Paid Social & Creative Strategy, with mentorship from the Head of Accounts for TikTok Shop. This is a data-driven, results-oriented team with a strong TikTok-first mindset. Collaboration is built into the workflow - you'll regularly partner with creative, analytics, and account teams to drive results, and your ideas and input are actively encouraged.
Sounds great! What's the company culture?
  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.   
  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.   
  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.   
  • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. 
What is the hiring process?
  • Initial phone interview with Pattern's talent acquisition team   
  • Video interview with a hiring manager   
  • Onsite interview with a panel of department leaders   
  • Professional reference checks   
  • Executive review   
  • Offer  
How can I stand out as an applicant?
  • Discuss professional accomplishments with specific data to quantify examples   
  • Provide insights on how you can add value and be the best addition to the team   
  • Focus on mentioning how you would be partner obsessed at Pattern   
  • Share experience on any side projects related to data and analytics  
Why should I work at Pattern?
 
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
 
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 
 
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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