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Tracking Pixel Jobs in Minnesota (NOW HIRING)

Accenture

Programmatic Media Manager

Minneapolis, MN · On-site +1

$26.39 - $77.88/hr

... tracking * Data analysis of campaign performance metrics to develop optimization approach to ... Strong understanding of the creative and pixel trafficking process * Experience working with DSPs ...

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Tracking Pixel information

What are the key skills and qualifications needed to thrive as a Digital Marketing Tracking Specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.

What are tracking pixels?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

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What cities in Minnesota are hiring for Tracking Pixel jobs? Cities in Minnesota with the most Tracking Pixel job openings:
Tracking Pixel jobs near you
Digital Advertising Specialist

Digital Advertising Specialist

Pinnacle Marketing Group

Bemidji, MN • On-site

$45K - $60K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

At Pinnacle Marketing Group, we build smart, intentional marketing strategies and paid advertising plays a key role in that.
We're looking for a Digital Advertising Specialist who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.
Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.
Essential Functions:
  • Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
  • Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
  • Monitor budgets, pacing, and performance to hit client goals
  • Optimize campaigns using data, testing, and audience insights
  • Conduct keyword research, targeting, and A/B testing
  • Collaborate on and provide input for landing page optimization to improve conversion rates
  • Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
  • Collaborate with internal team on strategy, creative, and messaging
  • Support light programmatic/OTT/audio efforts

Requirements & Qualifications:
  • 3+ years of hands-on experience with Google Ads and Meta Ads
  • Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
  • Proven ability to build, manage, and optimize campaigns independently
  • Strong understanding of:
    • Conversion tracking and attribution
    • Campaign structure, bidding, and budget management
    • Audience targeting, retargeting, and segmentation
  • Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
  • Ability to analyze performance, troubleshoot issues, and make clear optimizations
  • Organized, detail-oriented, and able to manage multiple campaigns
  • Clear, practical communication skills

Preferred Qualifications:
  • Experience with programmatic, OTT, or streaming audio
  • Agency or multi-account experience
  • Familiarity with SEO or broader digital strategy

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