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Tracking Pixel Jobs in Texas (NOW HIRING)

Hearst

Paid Social Strategist

Houston, TX · On-site

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst

Paid Social Strategist

Houston, TX

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst

Paid Social Strategist

Houston, TX

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

Hearst

Paid Social Strategist

Houston, TX

Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions. * Configure, deploy, and ...

ICON

Digital Experience Developer II

Austin, TX · On-site

Implement and maintain a robust tracking infrastructure across iconbuild.com - including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations. * Own ...

ICON

Digital Experience Developer II

Austin, TX · On-site

Implement and maintain a robust tracking infrastructure across iconbuild.com - including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations. * Own ...

ICON

Digital Experience Developer II

Austin, TX · On-site

... pixel integrations, conversion event tracking, and custom event configurations. • Own the setup, QA, and ongoing maintenance of GA4 properties -- including data streams, audiences, attribution ...

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Tracking Pixel information

What is a tracking pixel?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What are the key skills and qualifications needed to thrive as a digital marketing tracking specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.
What are popular job titles related to Tracking Pixel jobs in Texas? For Tracking Pixel jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Tracking Pixel jobs in Texas look for? The top searched job categories for Tracking Pixel jobs in Texas are:
What cities in Texas are hiring for Tracking Pixel jobs? Cities in Texas with the most Tracking Pixel job openings:
Tracking Pixel jobs near you
Infographic showing various Tracking Pixel job openings in Texas as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Paid Social Strategist

Hearst

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 76 rated media

Job description


Paid Media Strategist
The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including Meta, YouTube, TikTok, and LinkedIn. This role combines paid media strategy with technical expertise in analytics, tracking, attribution, and reporting to ensure campaigns are accurately measured and continuously optimized for performance. The ideal candidate is both data-driven and client-focused, with experience leveraging tools such as GA4, Google Tag Manager, Looker Studio, Agency Analytics, CRM Automations/Connections, Zapier, Meta Pixel, and Conversion API to deliver actionable insights and business results.
Core Responsibilities:
  • Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
  • Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
  • Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
  • Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
  • Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
  • Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
  • Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
  • Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
  • Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
  • Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Qualifications:
  • 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
  • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
  • Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
  • Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
  • Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
  • Experience building reports and dashboards that translate performance data into actionable business insights.
  • Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
  • Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
  • Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
  • Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
  • Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.

Our Benefits:
At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.

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