Serve as the Paid Search team's subject matter expert and primary owner of tracking, tagging, conversion measurement, and pixel governance. * Configure, implement, and maintain tracking solutions ...
Serve as the Paid Search team's subject matter expert and primary owner of tracking, tagging, conversion measurement, and pixel governance. * Configure, implement, and maintain tracking solutions ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
Client Success Manager
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
Client Success Manager
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
Be Seen First
Digital Marketing Officer
Fort Worth, TX · On-site
$50K - $80K/mo
Analytics and attribution -- GA4, pixel/conversion tracking, and a clean weekly dashboard that tells us where every dollar went. * Creative direction for ads and organic -- briefing photographers ...
Quick apply
Be Seen First
Digital Marketing Officer
Fort Worth, TX · On-site
$50K - $80K/mo
Analytics and attribution -- GA4, pixel/conversion tracking, and a clean weekly dashboard that tells us where every dollar went. * Creative direction for ads and organic -- briefing photographers ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
CRM HTML Designer/Developer
Plano, TX · On-site
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
CRM HTML Designer/Developer
Plano, TX · On-site
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
CRM HTML Designer/Developer
Plano, TX · On-site
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
CRM HTML Designer/Developer
Plano, TX · On-site
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
CRM HTML Designer/Developer
Plano, TX · On-site
$70 - $100/hr
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
CRM HTML Designer/Developer
Plano, TX · On-site
$70 - $100/hr
Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader ... tools to create pixel-perfect mockups before moving to code. * Collaborate across multiple ...
Tracking Pixel information
What is a tracking pixel?
Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.
What are the key skills and qualifications needed to thrive as a digital marketing tracking specialist, and why are they important?
To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.
What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?
Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.
What is the difference between Tracking Pixel vs Data Analyst?
| Aspect | Tracking Pixel | Data Analyst |
|---|---|---|
| Required Credentials | Basic understanding of web technologies, digital marketing | Degree in statistics, data science, or related field |
| Work Environment | Digital marketing, advertising agencies, e-commerce | Corporate, consulting, or agency settings analyzing data |
| Employer & Industry Usage | Used by marketers to track user behavior | Used by organizations to interpret data and generate insights |
While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 28 days ago
Citibank rating
8.4
Based on 179 frontline employees who took The Breakroom Quiz
38th of 173 rated banks
Job description
The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and co-brand and retail partners. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through-the-line campaigns, testing new tactics, and driving marketing innovation.
We are seeking a highly skilled Paid Search Media Tagging Manager to serve as the Paid Search team's subject matter expert for tracking, tagging, conversion measurement, and pixel governance. This individual will own the end-to-end implementation, validation, troubleshooting, and maintenance of digital marketing tags and measurement solutions across Google and Microsoft Advertising ecosystems.
The successful candidate will have deep hands-on experience with SA360 Floodlight implementation, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tagging, and enterprise tag management systems such as Tealium, Ensighten, and Adobe. Working closely with Paid Search, AdTech, Analytics, Measurement, Technology, and Marketing Controls teams, this role will ensure accurate measurement, attribution, reporting, and compliance across all paid search initiatives.
Key Responsibilities:
Qualifications:
Education:
What We Offer
This role offers a unique opportunity to own a critical operational function within a leading global financial institution, driving the success of large-scale marketing campaigns that reach millions. As a key member of our Paid Media team, you will have the chance to shape our operational standards and contribute to significant business growth.
Build the operational foundation of our digital marketing success and apply today.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$87,360.00 - $131,040.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.
We are seeking a highly skilled Paid Search Media Tagging Manager to serve as the Paid Search team's subject matter expert for tracking, tagging, conversion measurement, and pixel governance. This individual will own the end-to-end implementation, validation, troubleshooting, and maintenance of digital marketing tags and measurement solutions across Google and Microsoft Advertising ecosystems.
The successful candidate will have deep hands-on experience with SA360 Floodlight implementation, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tagging, and enterprise tag management systems such as Tealium, Ensighten, and Adobe. Working closely with Paid Search, AdTech, Analytics, Measurement, Technology, and Marketing Controls teams, this role will ensure accurate measurement, attribution, reporting, and compliance across all paid search initiatives.
Key Responsibilities:
- Serve as the Paid Search team's subject matter expert and primary owner of tracking, tagging, conversion measurement, and pixel governance.
- Configure, implement, and maintain tracking solutions across SA360, CM360, Google Ads, and Microsoft Ads, including Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click tracking frameworks.
- Partner with AdTech, Technology, Analytics, Measurement, Data Governance, and Marketing Controls teams to deploy and manage tags through enterprise tag management systems, including Tealium, Ensighten, and Adobe.
- Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures to ensure accurate and scalable tracking.
- Lead end-to-end QA, validation, and troubleshooting of tracking implementations across websites, landing pages, and digital properties, utilizing debugging and validation tools to identify and resolve issues.
- Investigate and resolve tagging, attribution, and reporting discrepancies across media platforms, Floodlight reporting, analytics tools, and internal reporting systems.
- Maintain tracking inventories, implementation guides, playbooks, SOPs, and QA documentation to support operational excellence, regulatory compliance, and audit readiness.
- Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement while ensuring adherence to privacy, legal, risk, and marketing control requirements.
- Identify and implement opportunities to automate measurement, QA, and operational workflows to improve efficiency, scalability, and data quality.
- Provide technical leadership and consultation for new technology implementations, website enhancements, measurement initiatives, and cross-functional projects.
Qualifications:
- 5+ years of experience in digital marketing technology, ad operations, measurement implementation, tagging, tracking, or marketing technology.
- Hands-on experience with SA360 Floodlight, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tags, and enterprise tag management systems such as Tealium, Ensighten, and Adobe.
- Strong knowledge of conversion tracking, attribution, pixel implementation, QA, troubleshooting tracking discrepancies, and digital measurement frameworks.
- Technical understanding of web technologies, including JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
- Experience with Google Analytics, Adobe Analytics and consent and privacy management platform.
- Experience supporting enterprise-scale measurement, attribution, and tag governance programs, preferably within financial services or another highly regulated industry.
- Google Marketing Platform certifications are a plus.
- Proven ability to collaborate effectively across Media, AdTech, Analytics, Measurement, Technology, Data Governance, and Marketing Controls teams.
Education:
- Bachelor's/University degree required
What We Offer
This role offers a unique opportunity to own a critical operational function within a leading global financial institution, driving the success of large-scale marketing campaigns that reach millions. As a key member of our Paid Media team, you will have the chance to shape our operational standards and contribute to significant business growth.
- We support our employees in maintaining a healthy work-life balance through our hybrid work model, allowing you to work 3 days in the office and 2 days remotely.
- You will have access to a wealth of learning and development resources to help you grow your career and stay at the forefront of digital marketing technology.
- Your work will directly contribute to the growth and innovation of Citi's largest market, the U.S. Consumer Cards business.
- We provide a competitive benefits package and a firmwide commitment to employee well-being, with programs and resources to support your financial and personal health.
Build the operational foundation of our digital marketing success and apply today.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$87,360.00 - $131,040.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.
About Citigroup Inc
Sourced by ZipRecruiter
We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.
Industry
Banking and credit intermediation
Company size
5,001 - 10,000 Employees
Headquarters location
New York City, NY, US