Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Media Lead
Dallas, TX · On-site
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site +1
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Paid Search Analyst (PPC)
Irving, TX · On-site
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability. * Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and ...
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
New
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
New
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
New
Client Success Manager
Irving, TX · On-site
$48K - $58K/yr
Working knowledge of pixel tracking, tag implementation, and campaign tracking troubleshooting is a plus. This is a Hybrid role with four (4) days in office and one (1) day remote per week. The ideal ...
New
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Director, Performance Media
Dallas, TX · On-site
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
... QA, tracking, floodlight tagging and pixel implementation. * Ensure accurate campaign tracking, measurement, and reporting by leveraging tools such as Google Tag Manager, DOMO and Salesforce ...
Social Media Strategist
Dallas, TX · On-site
... pixel creation, offline event sets, and advanced reporting * Experience handling large media ... Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics ...
Social Media Strategist
Dallas, TX · On-site
... pixel creation, offline event sets, and advanced reporting * Experience handling large media ... Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics ...
Paid Social Strategist
Dallas, TX · On-site
... pixel creation, offline event sets, and advanced reporting * Experience handling large media ... Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics ...
Paid Social Strategist
Dallas, TX · On-site
... pixel creation, offline event sets, and advanced reporting * Experience handling large media ... Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics ...
Tracking Pixel information
What is a tracking pixel?
Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.
What are the key skills and qualifications needed to thrive as a digital marketing tracking specialist, and why are they important?
To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.
What is the difference between Tracking Pixel vs Data Analyst?
| Aspect | Tracking Pixel | Data Analyst |
|---|---|---|
| Required Credentials | Basic understanding of web technologies, digital marketing | Degree in statistics, data science, or related field |
| Work Environment | Digital marketing, advertising agencies, e-commerce | Corporate, consulting, or agency settings analyzing data |
| Employer & Industry Usage | Used by marketers to track user behavior | Used by organizations to interpret data and generate insights |
While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.
What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?
Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.
What job categories do people searching Tracking Pixel jobs in Grapevine, TX look for? The top searched job categories for Tracking Pixel jobs in Grapevine, TX are:
What cities near Grapevine, TX are hiring for Tracking Pixel jobs? Cities near Grapevine, TX with the most Tracking Pixel job openings:
Full-time
Posted 13 days ago
Job description
Position Overview
The Paid Media Lead is a hands-on execution expert who brings our digital marketing strategies to life across multiple paid media channels. Reporting to the Sr. Manager of Digital Marketing & Growth, you'll be responsible for the day-to-day management, optimization, and performance of our digital advertising campaigns. This role is ideal for someone who has an appreciation for data-driven campaign strategies, data storytelling, campaign mechanics, and wants to make a direct impact on connecting patients with quality healthcare.
You'll manage advertising budgets across Google, YouTube, Meta, Nextdoor, and emerging platforms while supporting our clinic expansion and organizational goals. If you're passionate about performance marketing and want to help make healthcare more accessible, this is your opportunity to shine.
Key Responsibilities
Campaign Management & Execution:
Performance Analysis & Reporting:
Strategic Support:
Growth & Expansion Support:
Qualifications
Required Experience:
Preferred Skills:
Requirements
Physical Requirements
About Us
The Paid Media Lead is a hands-on execution expert who brings our digital marketing strategies to life across multiple paid media channels. Reporting to the Sr. Manager of Digital Marketing & Growth, you'll be responsible for the day-to-day management, optimization, and performance of our digital advertising campaigns. This role is ideal for someone who has an appreciation for data-driven campaign strategies, data storytelling, campaign mechanics, and wants to make a direct impact on connecting patients with quality healthcare.
You'll manage advertising budgets across Google, YouTube, Meta, Nextdoor, and emerging platforms while supporting our clinic expansion and organizational goals. If you're passionate about performance marketing and want to help make healthcare more accessible, this is your opportunity to shine.
Key Responsibilities
Campaign Management & Execution:
- Execute and optimize paid digital advertising campaigns across Google Ads, Meta, Nextdoor, and other emerging channels
- Manage budgets with a focus on maximizing patient acquisition and ROI
- Conduct A/B testing on ad creative, targeting, bidding strategies, and landing pages
- Monitor campaign performance daily and make real-time optimizations to improve KPIs
- Implement tracking and conversion measurement across all digital touchpoints
- Implement and regularly audit tracking and pixel configurations across all platforms to ensure compliance with HIPAA and platform-specific healthcare advertising policies, including awareness of PHI exposure risks in ad platform integrations
- Apply standardized campaign naming and UTM conventions across all platforms to support unified, cross-channel reporting
Performance Analysis & Reporting:
- Analyze campaign data to identify trends, opportunities, and areas for improvement in future strategies
- Track and report on key metrics including cost per acquisition, patient volume, lifetime value, and ROAS
Strategic Support:
- Support the Sr. Manager of Digital Marketing & Growth in developing channel-specific strategies and testing roadmaps
- Research and recommend new advertising platforms and opportunities
- Stay current on digital advertising trends, platform updates, and healthcare marketing regulations, including HIPAA considerations for digital advertising and tracking technologies
- Provide input on creative direction to maximize performance
- Support integration of paid media lead and conversion data with the organization's CRM platform to enable accurate patient journey tracking
Growth & Expansion Support:
- Execute campaigns for new clinic openings and market entries
- Manage campaigns to support rapid expansion across multiple states
- Support brand transition campaigns for newly acquired clinics
Qualifications
Required Experience:
- 5+ years of hands-on experience managing paid digital advertising campaigns, preferably in healthcare, wellness, or service-based industries
- Proven expertise in Google Ads (Search, Display, YouTube), Meta advertising
- Experience preferred with additional platforms (Spotify, OTT/CTV, Nextdoor, etc)
- Experience managing monthly advertising budgets with demonstrated ROI improvement
- Experience with healthcare advertising regulations and compliance, including HIPAA-compliant conversion tracking and pixel implementation
- Strong analytical skills with proficiency in Google Analytics, platform reporting tools, and Excel
Preferred Skills:
- Bachelor's degree in Marketing, Digital Marketing, or related field
- Google Ads and Meta advertising certifications
- Experience with healthcare advertising regulations and compliance
- Basic understanding of HTML, UTM parameters, and conversion tracking setup
- Experience with project management tools and collaborative workflows
Requirements
Physical Requirements
- Proficiency with computer systems and multiple monitors for campaign management
- Occasional travel to clinic locations or industry events may be required
About Us
- Xpress Wellness, operating as Xpress Wellness and Integrity Urgent Care, is a family of 80+ urgent care clinics across Texas, Oklahoma and Kansas. Our company was founded with the desire to serve underserved communities with quality care and convenience. A genuine care for people - our team, patients and partners - is at the heart of everything we do.