ZipRecruiter

Log In

1

Tracking Pixel Jobs in Georgia (NOW HIRING)

BAD Marketing

Landing Page Builder

Atlanta, GA · Remote

$12K - $18K/yr

Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools. Independently conduct and report on A/B tests across layouts ...

BAD Marketing

Landing Page Builder

Atlanta, GA · On-site

$12K - $18K/yr

Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools. Independently conduct and report on A/B tests across layouts ...

Apply Early

BAD Marketing

Landing Page Builder

Atlanta, GA · On-site

... and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools. • Independently conduct and report on A/B tests across layouts ...

Synovus

Marketing Analytics Specialist

Atlanta, GA · On-site

Tagging & Tracking - Assists with the setup, QA, and troubleshooting of website tags, pixels, and tracking scripts (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.). Ensures campaigns are ...

VML

Associate Director, Data Enablement

Atlanta, GA · On-site

This role requires deep expertise in tag management, data layer design, pixel tracking, server-side implementations and Web/Mobile SDKs, alongside rigorous analytics QA to ensure robust and accurate ...

Acadia.io

Integrated Media Strategist

Atlanta, GA · On-site

Familiar with tag implementation, pixel strategy, and campaign tracking frameworks Ideal candidates have 4-6 years of media planning experience in an agency or fast-paced media environment, with at ...

All JobsTracking Pixel JobsTracking Pixel Jobs in Georgia

Tracking Pixel information

What are tracking pixels?

Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.

What are the key skills and qualifications needed to thrive as a Digital Marketing Tracking Specialist, and why are they important?

To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.

What are tracking pixels and how do they work?

Tracking pixels are small, invisible images embedded in web pages or emails that collect data when loaded. When a user visits a page or opens an email containing a tracking pixel, it sends information such as user activity, device type, and browsing behavior to the server, enabling marketers and analysts to monitor engagement and optimize campaigns. Knowledge of web technologies like HTML and JavaScript is useful for understanding how tracking pixels function.

What is the difference between Tracking Pixel vs Data Analyst?

AspectTracking PixelData Analyst
Required CredentialsBasic understanding of web technologies, digital marketingDegree in statistics, data science, or related field
Work EnvironmentDigital marketing, advertising agencies, e-commerceCorporate, consulting, or agency settings analyzing data
Employer & Industry UsageUsed by marketers to track user behaviorUsed by organizations to interpret data and generate insights

While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.

What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?

Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.

Are tracking pixels legal in the US?

Tracking pixels are legal in the US when used in compliance with privacy laws such as the California Consumer Privacy Act (CCPA) and the Federal Trade Commission (FTC) guidelines. Businesses using tracking pixels must disclose their use and obtain user consent where required, especially for collecting personal data. Privacy regulations are evolving, so staying informed about current laws is essential for professionals working with tracking technologies.

Are tracking pixels still used?

Tracking pixels are still widely used in digital marketing and advertising to monitor user engagement, measure campaign effectiveness, and collect data for targeted advertising. They are implemented as small, transparent images embedded in emails or web pages and require knowledge of HTML and tracking tools. Despite privacy concerns, their use remains common across many online platforms.

What is an example of a tracking pixel?

A tracking pixel is a small, transparent image embedded in emails or web pages that records user interactions. For example, when a user opens an email with a tracking pixel, it notifies the server, providing data on email opens or webpage visits, which is useful for marketing analytics and ad tracking. Knowledge of HTML and web development tools is often helpful for implementing and troubleshooting tracking pixels.
What are popular job titles related to Tracking Pixel jobs in Georgia? For Tracking Pixel jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Tracking Pixel jobs in Georgia look for? The top searched job categories for Tracking Pixel jobs in Georgia are:
What cities in Georgia are hiring for Tracking Pixel jobs? Cities in Georgia with the most Tracking Pixel job openings:
Tracking Pixel jobs near you

Landing Page Builder

BAD Marketing

Atlanta, GA • Remote

$12K - $18K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 27 days ago

Job description

ABOUT THIS POSITION:

The Landing Page Builder plays a vital role in optimizing the performance of our Local Business Department by designing, building, and refining high-converting landing pages that support our clients' lead generation efforts. This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining accuracy and consistency. The Landing Page Builder collaborates closely with Account Managers, Strategists, Media Buyers, and the Creative team to ensure each page aligns with audience targeting, messaging, and campaign objectives. Through data-driven testing, technical troubleshooting, and ongoing iteration, this role helps maximize conversion rates and ensures our clients receive the highest standard of funnel execution and performance.

RESPONSIBILITIES:

Design, build, and optimize high-converting landing pages using AI and HTML/CSS/JavaScript tailored for local lead generation clients.

Implement best-practice layouts, mobile-first structure, and clear conversion pathways that align with campaign goals.

Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools.

Independently conduct and report on A/B tests across layouts, headlines, CTAs, copy variations, and visual elements to improve conversion rates.

Maintain clean organization of page files, variants, naming conventions, and assets across all environments.

Analyze landing page performance data weekly (CVA, CVR, scroll depth, form abandonment, etc.) and provide actionable insights.

Collaborate with Lead Strategists and Media Buyers to align landing pages with audience targeting and ad messaging.

Ensure fast load times, responsive design, and technical accuracy across all device types.

Troubleshoot issues related to forms, scripts, redirects, dynamic text replacement, and third-party integrations.

Request or revise creative assets (copy, images, icons) from the creative team to support testing and conversions.

Maintain adherence to BAD's design SOPs, branding guidelines, testing frameworks, and performance standards.

Continuously research CRO trends, landing page best practices, and new features to improve performance.

NOTE: This is NOT a website development role, and you will not be building complete websites. This role is specifically for building individual landing pages for local lead generation.

QUALIFICATIONS:

1-2 years of experience building high-converting landing pages, preferably in page building platforms (Unbounce, Webflow, GoHighLevel, etc) with basic HTML/CSS/JavaScript.

Strong understanding of HTML/CSS/JavaScript with the ability to edit and enhance website code independently.

Strong understanding of UX/UI design, with the ability to develop well-formatted landing pages without a provided design.

Strong understanding of conversion rate optimization (CRO) principles and local lead-generation funnels.

Ability to quickly and effectively build 15-20 landing pages monthly, while adhering to CRO principles, design principles and landing page best practices.

Experience working with tracking tools (Meta Pixel, Google Tag Manager, GA4, CRM webhooks, etc.).

Experience setting up, deploying and analyzing A/B tests for statistical significance required.

Strong analytical skills with the ability to interpret landing page performance metrics.

Highly organized and capable of managing multiple pages and iterations simultaneously.

Strong communication skills for coordinating with Strategists, Media Buyers, and Creative teams.

Detail-oriented with exceptional QA skills to ensure error-free page builds and tracking setups.

Ability to execute quickly while maintaining design consistency, technical accuracy, and brand alignment.

Ability to read and write proficient English required.

BENEFITS:
Comprehensive health, dental, and vision insurance plans (US Residents Only)
Unlimited PTO
Paid US Holidays
Opportunities for professional development and advancement within the organization.
A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:
9AM - 6PM EST
Remote
W2 (US Residents Only)

OUR CORE VALUES:
BE BAD
PLAY TO WIN
EXTREME OWNERSHIP
SOLUTIONS NOT PROBLEMS
BEST IDEA WINS
ALWAYS BE GROWING
NOBODY IS BIGGER THAN THE TEAM

Employment Type: FULL_TIME

Apply