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Programmatic Digital Jobs in Georgia (NOW HIRING)

You will play a key role in onboarding new clients and helping to grow the brand recognition of AI Digital in the programmatic ecosystem. * Partnership Development & Management: Establish, manage ...

Digital Media Client Specialist WJCL -TV, the ABC affiliate in Savannah Georgia is looking for a ... Experience with programmatic advertising * Desire to provide exceptional customer service and ...

Digital Media Client Specialist WJCL -TV, the ABC affiliate in Savannah Georgia is looking for a ... Experience with programmatic advertising * Desire to provide exceptional customer service and ...

Digital Media Client Specialist WJCL -TV, the ABC affiliate in Savannah Georgia is looking for a ... Experience with programmatic advertising * Desire to provide exceptional customer service and ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Georgia? For Programmatic Digital jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Georgia look for? The top searched job categories for Programmatic Digital jobs in Georgia are:
What cities in Georgia are hiring for Programmatic Digital jobs? Cities in Georgia with the most Programmatic Digital job openings:
Infographic showing various Programmatic Digital job openings in Georgia as of July 2026, with employment types broken down into 100% Full Time. Highlights an 86% In-person, and 14% Remote job distribution.
PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) GDM (Gray Media Group)

PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) GDM (Gray Media Group)

GRAY TELEVISION

Atlanta, GA • Remote

$43K - $55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

41st of 67 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

  • Comprehensive Medical(Rx), Dental and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
  • Focus on Caring

Salary/Wage:

$43,888 - $55,000/yr 

Shift and Schedule:

Mon. - Fri. (9:00 am - 6:00 pm)

Job Type:

Full-Time

____________________

Job Summary/Description:

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. The role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting. This is a remote position.

Duties/Responsible for (but not limited to) the following:

- Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
- Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements
- Suggest optimization and budget strategies according to key performance indicators and internal reporting.
- Constantly monitors and manages programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
- Expected to have minimal errors on basic build setups
- Helps team members with troubleshooting and communication
- Actively participates in team meetings and Slack conversations.
- Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
- Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
- Other Duties as assigned

Qualifications/Requirements:

- 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
- Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc
- Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
- Data visualization and first-party data activation experience.
- Team Player
- Thrives in a high-volume, fast-paced environment
- Ability to meet multiple deadlines in a deadline-driven environment
- Handles change easily.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Gray Media Group/Gray-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


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