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Programmatic Digital Jobs in Washington (NOW HIRING)

Moore DM Group LLC

Digital Strategist

Lanham, MD · On-site +1

$80K - $90K/yr

Provide strategic direction for email marketing campaigns, digital media including programmatic ... paid social and paid search efforts, social media strategy, and other digital marketing tactics.

Moore

Digital Strategist

Lanham, MD · Remote

$81K - $94K/yr

Provide strategic direction for email marketing campaigns, digital media including programmatic ... paid social and paid search efforts, social media strategy, and other digital marketing tactics.

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Description As a Programmatic Media Buyer , you will create, execute, and measure programmatic ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

As a Programmatic Media Buyer , you will create, execute, and measure programmatic media campaigns ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Description As a Programmatic Media Buyer , you will create, execute, and measure programmatic ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

As a Programmatic Media Buyer , you will create, execute, and measure programmatic media campaigns ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Pixalate, Inc.

Director of Customer Success

Mclean, VA · On-site

Expertly understand the programmatic digital advertising to communicate client requests to Pixalate's technical teams and to provide client guidance * Differences and similarities among digital ...

Moore DM Group LLC

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social ...

Moore

Digital Media Planner

Lanham, MD · Remote

The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social ...

Moore DM Group LLC

Digital Producer

Lanham, MD · On-site +1

$75K - $90K/yr

Description As a Digital Producer you will manage the creation and execution of digital campaigns ... This includes programmatic video, CTV, programmatic display, email, texting, and some social ads.

Moore

Digital Producer

Lanham, MD · Remote

As a Digital Producer you will manage the creation and execution of digital campaigns for our ... This includes programmatic video, CTV, programmatic display, email, texting, and some social ads.

Moore

Associate Director, Digital Strategy

Lanham, MD · Hybrid

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital ... programmatic display, email, texting, and some social ads. And part is through non-addressable ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Washington? For Programmatic Digital jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Washington look for? The top searched job categories for Programmatic Digital jobs in Washington are:
What cities in Washington are hiring for Programmatic Digital jobs? Cities in Washington with the most Programmatic Digital job openings:
Programmatic Digital jobs near you

Senior Digital Marketing Sales Executive

Cumulus Media New Holdings Inc.

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Job description

Company Overview
CUMULUS | WASHINGTON DC is currently home to two active news/talk brands broadcasting to the Washington, DC Metropolitan Area: WMAL 105.9 FM - Where Washington Comes To Talk, and WSBN-AM - ESPN 630 DC - The Sports Capitol. At CUMULUS WASHINGTON DC we strive to hire passionate, driven, resourceful, problem solvers who can drive the evolving, diverse culture of the Power of Radio to success.
Position Overview
A rare and unique opportunity to join the high-performing radio and digital account team at Cumulus Media Washington, D.C. has arrived.
We are seeking a seasoned, talented, and dynamic professional who has already established meaningful advertising relationships and excels at leveraging those connections to drive major revenue. The ideal candidate is a passionate, motivated, goal-oriented, and highly creative individual with a proven track record of over-achieving sales goals through an existing network. We hire driven, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate and close high-value client partnerships.
This is the perfect position for individuals who want to fully own complete marketing solution partnerships end-to-end for their clients, from creative ideation to campaign execution, and who are eager to capitalize on the unique and lucrative Washington, D.C. Designated Market Area (DMA) and beyond.
The Opportunity
Cumulus Media Washington, D.C. is home to two influential brands:
• WMAL (105.9 FM / 630 AM): A powerful News/Talk station with massive reach across the D.C. region and a highly engaged audience, offering an unparalleled opportunity to forge major political, advocacy, and issue-based advertising relationships.
• ESPN 630: A station with a dedicated sports following, providing additional avenues for diverse client partnerships.
This role requires a focus on bringing existing advertisers, particularly those in the political and advocacy space, to our powerful digital and broadcast platforms. You will be expected to leverage the prestige and influence of WMAL as a primary selling point.
As a Digital Account Executive, you will be responsible for aggressively pursuing online presence and digital advertising sales with local clients. The Digital Account Executive will leverage Cumulus Media's world-class digital solutions and your digital sales experience to exceed sales goals and help clients achieve their marketing goals.
The Digital Account Executive reports to the Digital Sales Manager. The position offers hybrid work flexibility, with the expectation that you will visit our local office weekly.
Key Responsibilities & Qualifications
Key Responsibilities:
  • Bring Existing Business: Identify, secure, and grow new business by immediately leveraging your established book of business and high-level relationships within the D.C. market and nationally, with a strong emphasis on political and advocacy sectors.
  • Partner with local, regional, and national businesses and agencies to offer our world-class omni-channel marketing solutions, to include fully integrated digital and audio products.
  • Deliver effective multi-platform, integrated sales presentations in-person and via virtual meetings.
  • Aggressively seek new high-level clientele by networking, referrals, or other means to build and maintain a robust pipeline of residual business.
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
  • Think creatively and with a partnership mentality to exceed client expectations.
  • Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis using CRM

Qualifications:
  • Significant Experience in Advertising Sales: A background in high-level media sales, particularly with a focus on political, advocacy, or high-spend clients is essential.
  • Established Network: Demonstrated success in closing business and hitting goals using an already established network of advertising clients or agencies.
  • Proficient in digital marketing platforms, programmatic digital solutions (OTT, Audio, Display, Website Services, etc.).
  • Proficient in Microsoft Office suite, social networking platforms, and CRM tools.
  • Excellent communication skills and an exceptional presenter of sales opportunities and post-sale successes.
  • Strong understanding of lead generation and the ability to connect with viable, high-spending prospects.
  • Comprehension of sales metrics in order to fill a sales funnel and a robust pipeline of residual business.
  • High energy and passion for the Digital marketing landscape.
  • 3+ years in Digital Sales/Marketing background preferred.

Pay Range
The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions
What We Offer
  • Commission-based organization with uncapped earning potential based on the business you bring in.
  • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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