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Programmatic Digital Jobs in Washington (NOW HIRING)

Moore DM Group LLC

Sr. Digital Strategist

Lanham, MD · On-site +1

$90K - $100K/yr

Description As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social ...

Moore

Sr. Digital Strategist

Lanham, MD · Remote

$81K - $94K/yr

As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social media strategy ...

Moore

Senior Digital Media Planner

Lanham, MD · On-site

You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus ...

Moore DM Group LLC

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social ...

Moore

Digital Media Planner

Lanham, MD · Remote

The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social ...

Moore

Digital Strategist

Lanham, MD · Remote

$81K - $94K/yr

Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms. * Own accounts and drive budgetary ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms. * Own accounts and drive budgetary ...

Moore DM Group LLC

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

You will plan, develop, and manage cross-channel paid digital media and conversion programs featuring programmatic CTV, display, native, paid social, and paid search digital advertising, with a focus ...

NDG Communications

Manager, Digital Marketing

La Plata, MD · On-site

$70K - $90K/yr

You will collaborate with the Digital Marketing team and the Marketing Services team to manage and optimize digital marketing strategies across Google Ads, Meta Ads, programmatic ad platforms, and ...

New

Moore

Digital Media Buyer, Search and Social

Lanham, MD · Remote

The Digital Media Buyer , Social and Search , will buy and execute digital media campaigns for our ... Deep understanding of paid search paid social, programmatic media, native, and video, with ability ...

Working America

Digital Director

Washington, DC · On-site

$118K/yr

Analyze and report on digital metrics and use the data to make strategic recommendations to improve effectiveness; coordinate with programmatic teams to develop, implement, and innovate in-cycle ...

Moore

Digital Media Buyer, Search and Social

Lanham, MD · Remote

The Digital Media Buyer , Social and Search , will buy and execute digital media campaigns for our ... Deep understanding of paid search paid social, programmatic media, native, and video, with ability ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Washington?

For Programmatic Digital jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Washington look for?

The top searched job categories for Programmatic Digital jobs in Washington are:

What cities in Washington are hiring for Programmatic Digital jobs?

Cities in Washington with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Sr. Digital Strategist

Moore DM Group LLC

Lanham, MD • On-site, Remote

$90K - $100K/yr

Full-time

Medical, PTO

Posted 16 days ago

Job description

Description
As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social media strategy, and other digital marketing tactics.
Moore's Digital Team works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
For more information about Moore Digital and Moore, please visit www.mooredigital.com and www.wearemoore.com.
Your Impact:
  • Develop and present strategic plans covering digital fundraising efforts across multiple digital tactics.
  • Oversee and evaluate client performance reports; identify trends and recommend modifications and opportunities for growth.
  • Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.
  • Assist with researching and negotiating terms with vendors; route and finalize contracts.
  • Lead both client-facing and internal meetings.

Your Profile:
  • 5+ years of online marketing and fundraising experience.
  • 2+ years of experience with online marketing for nonprofits: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.
  • Bachelor's degree.
  • Experience with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
  • Ability to develop and implement online fundraising strategies, including management of communications calendars.
  • Understanding of current industry best practices and emerging fundraising and marketing strategies.

How We'll Support You:
  • Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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