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Programmatic Digital Jobs in Washington (NOW HIRING)

Moore

Programmatic Media Buyer

Lanham, MD · Remote

As a Programmatic Media Buyer , you will create, execute, and measure programmatic media campaigns ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Description As a Programmatic Media Buyer , you will create, execute, and measure programmatic ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Description As a Programmatic Media Buyer , you will create, execute, and measure programmatic ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

As a Programmatic Media Buyer , you will create, execute, and measure programmatic media campaigns ... Moore Media and Digital , a division of Moore, works to build donor surround sound with video ...

Pixalate, Inc.

Director of Customer Success

Mclean, VA · On-site

$130K - $175K/yr

Expertly understand the programmatic digital advertising to communicate client requests to Pixalate's technical teams and to provide client guidance * Differences and similarities among digital ...

Pixalate, Inc.

Director of Customer Success

Reston, VA · On-site

$130K - $175K/yr

Expertly understand the programmatic digital advertising to communicate client requests to Pixalate's technical teams and to provide client guidance * Differences and similarities among digital ...

Moore DM Group LLC

Digital Strategist

Lanham, MD · On-site +1

$80K - $90K/yr

Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.

Moore

Digital Strategist

Lanham, MD · Remote

$81K - $94K/yr

Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms. * Own accounts and drive budgetary ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Washington? For Programmatic Digital jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Washington look for? The top searched job categories for Programmatic Digital jobs in Washington are:
What cities in Washington are hiring for Programmatic Digital jobs? Cities in Washington with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Head of Programmatic Customer Success

Head of Programmatic Customer Success

Menlo Ventures

Washington, DC

$315K - $350K/yr

Full-time

Posted 16 days ago

Job description

About the Role

Anthropic’s Customer Success organization covers our most strategic enterprise accounts through dedicated CSMs — but the majority of our customers will never be reached that way. Programmatic CS is how we close that gap: scalable digital journeys, AI-built engagement plays, and partner-delivered activation motions that drive habitual Claude adoption across a much broader customer base.

This is a new function, and you will be its first leader. You’ll report to the Head of Customer Success and work closely with Product, Partnerships, Growth Marketing, and Strategy to design and operate the system that moves customers from signed contract to deeply embedded usage — without a 1:1 CSM relationship to lean on.

The right candidate has built a similar system at real scale, is genuinely excited to build it again from the ground up with better tools, and will incorporate Claude itself as a core part of how the team operates.

Key Responsibilities
  • Define and own the programmatic CS strategy: how we tier accounts, what motion each tier receives, and how customers move between them as their needs evolve.
  • Design and ship digital success programs — lifecycle communications, in‑product nudges, self‑serve onboarding — that drive activation and habitual usage without human‑touch coverage.
  • Build and run AI‑powered engagement plays that extend the team’s reach; work with Product to clarify what the team builds versus what lives in the product itself.
  • Set the quality bar and requirements for partner‑led activation, and maintain a tight feedback loop with our Partnerships team who owns the partner ecosystem.
  • Establish the metrics framework for programmatic success: define what “activated” means at each tier, identify leading indicators, and build the instrumentation to track them.
  • Run a rigorous experimentation program to understand which motions actually change customer behavior and update the playbook when the data says to.
  • Hire and lead a small, high‑leverage team; bring cross‑functional partners along on the vision and the operating model.
Minimum Qualifications
  • Proven experience leading and building programmatic, digital success, lifecycle, or PLG motions at significant scale — with direct ownership of an adoption or activation outcome.
  • Track record of building scalable systems and programs, not just managing existing ones; you’ve started from a blank page before.
  • Strong cross‑functional instincts — comfortable writing briefs that other teams execute against, resolving handoff ambiguity, and influencing roadmaps without direct authority.
  • Data‑driven approach to decision‑making, including experience designing experiments that distinguish real behavior change from activity metrics.
  • Experience managing and developing teams.
Preferred Qualifications
  • Experience spanning more than one of: digital/PLG, partner ecosystems, lifecycle marketing, or scaled CS — ideally combined into a single integrated motion.
  • Hands‑on familiarity with AI‑powered workflows or automation as a force multiplier for a small team.
  • Background working at a fast‑growing technology company where the playbook was still being written.
  • Experience with tiered coverage models and designing the handoffs between high‑touch and low‑touch.
Compensation

Annual Salary: $315,000—$350,000 USD

Job Requirements

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience.
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position.
Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We sponsor visas as part of the offer process.

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