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Programmatic Digital Jobs in Tennessee (NOW HIRING)

ERM

Digital Marketing Strategist

Knoxville, TN

Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns. * Strong understanding of paid, owned, and earned media channels. * Experience establishing ...

Erm

Digital Marketing Strategist

Knoxville, TN · On-site

Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns. * Strong understanding of paid, owned, and earned media channels. * Experience establishing ...

HEALTHSTREAM INC

Digital Revenue Director

Nashville, TN · Hybrid

Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.) * Test and launch new acquisition strategies and growth experiments Digital Revenue (Self-Serve & Online Sales) * Own all ...

HEALTHSTREAM INC

Digital Revenue Director

Nashville, TN · On-site +1

Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.) * Test and launch new acquisition strategies and growth experiments Digital Revenue (Self-Serve & Online Sales) * Own all ...

HealthStream

Digital Revenue Director

Nashville, TN · On-site

$77 - $104/hr

Digital AcquisitionOwn and optimize B2C cost-per-acquisition (CPA) across all paid and organic channelsScale high-performing channels (Google, Meta, programmatic, affiliates, etc.)Test and launch new ...

Media.Monks

$75K/yr

Full-funnel understanding of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships. Responsibilities: * Manage cross-channel ...

Monks

Full-funnel understanding of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships. Responsibilities: * Manage cross-channel ...

Tombras

Supervisor, Media Investment

Knoxville, TN · On-site

Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients What you bring: * 5-6 years of experience in Media Investment buying and ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Tennessee?

For Programmatic Digital jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Tennessee look for?

The top searched job categories for Programmatic Digital jobs in Tennessee are:

What cities in Tennessee are hiring for Programmatic Digital jobs?

Cities in Tennessee with the most Programmatic Digital job openings:

Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Tennessee as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 13% Part Time, 1% Temporary, 4% Contract, and 1% Nights. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Media Buyer / Account Executive at Red Deluxe Brand Development Memphis, TN

Downtown Boulder Partnership

Memphis, TN • On-site

$55 - $75/hr

Other

Posted 4 days ago

Job description

Job Description

Position Overview: The Account Media Specialist role is split between client interaction and media buying. Responsibilities include overseeing advertising initiatives, managing paid media placement, and coordinating with clients on project progress. This position requires a blend of interpersonal skills and technical media buying expertise, especially on social and programmatic digital platforms. The ideal candidate will be detail-oriented, organized, and confident in handling both client relationships and budget management.

Key Responsibilities:

  • Client Management & Project Coordination (50%)
    • Act as the primary point of contact for clients, fostering strong relationships and ensuring satisfaction.
    • Oversee a variety of advertising projects, coordinating timelines, deliverables, and client approvals.
    • Participate in and facilitate client meetings, providing updates on project progress and media performance.
    • Collaborate with internal teams to align client objectives with media strategy.
  • Media Planning & Buying (50%)
    • Develop and execute media plans with a focus on paid social media and programmatic digital buys.
    • Manage traditional media placements as needed.
    • Place and optimize paid media buys across major social platforms.
    • Oversee media budgets, ensuring efficient and effective spend with a minimum of $100,000 in media management experience.
    • Use Microsoft Excel for data analysis, budgeting, and performance tracking.

Qualifications:

  • 3-5 years of experience in an account management or media buying role, preferably in an agency setting.
  • Proven expertise in media buying on social platforms and experience with programmatic digital media.
  • Proficiency in Microsoft Excel is essential.
  • Demonstrated ability to manage media budgets over $100,000.
  • Strong organizational skills and attention to detail.
  • Excellent communication and interpersonal skills, with a client-focused approach.
  • Ability to thrive in a small, collaborative work environment.

Perks & Benefits:

  • Competitive salary, contingent on experience.
  • Strong benefits package.
  • Opportunity to work with leading regional brands.
  • Supportive and collaborative team environment.

Location & Work Arrangement: This position is based in our Downtown Memphis office with some flexibility for remote work. Full remote work is not available, and candidates must be able to attend in-person client meetings as required.

Apply today to join a team where your expertise and energy will shape impactful campaigns for industry-leading brands!

Company Description

From our offices in downtown Memphis, Red Deluxe’s team of strategists and creatives works with clients to develop brands and campaigns that change minds. For over 15 years, we have delivered strong ideas for major national and regional organizations in a variety of sectors. We do award-winning work in a fun and family-friendly environment.

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