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Programmatic Digital Jobs in Tennessee (NOW HIRING)

Viamedia

Sales Director

Knoxville, TN · On-site +1

This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client ...

Viamedia

Sales Director

Knoxville, TN · On-site

This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client ...

Viamedia Inc.

Sales Director

Morristown, TN · Remote

This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client ...

Tombras

SEO Manager

Knoxville, TN · On-site

Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients What you bring: * Architect comprehensive SEO strategies and tactics for ...

Viamedia

Account Executive

Nashville, TN · On-site

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

Viamedia Inc.

Account Executive

Nashville, TN · Remote

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

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Programmatic Digital information

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Tennessee? For Programmatic Digital jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Tennessee look for? The top searched job categories for Programmatic Digital jobs in Tennessee are:
What cities in Tennessee are hiring for Programmatic Digital jobs? Cities in Tennessee with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Tennessee as of May 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 75% In-person, and 25% Remote job distribution.

Digital Account Executive

Pivotal Talent Search

Nashville, TN • On-site

Full-time

Posted 4 days ago

Job description

We are seeking an experienced Digital Account Executive to join a Nashville-based performance marketing agency. They offer clients multi-channel digital marketing and branding backed by data to improve results, advancing AI in marketing to help clients get found online.

The Digital Account Executive will lead and serve as the primary point of contact for a portfolio of established clients to drive measurable performance and innovation across digital and traditional channels.

We are looking for a strategist with hands on digital marketing execution in key platforms, deep analytics insight, account relationship management, and active support of business development initiatives. You create winning client partnerships to build strategies and tactical plans. Additionally, you will leverage existing relationships to identify and build new client relationships to achieve annual account growth. This is not a cold calling role; it is a strategic, consultative position that supports and amplifies business development.

The ideal candidate will bring curiosity, a love of learning and innovation, a desire to exceed client expectations, and enjoys collaborating with others.

Key Responsibilities:

  • Serve as the primary day-to-day contact for assigned accounts, leading strategy and execution to deliver on-time, on-budget programs that drive measurable business results.
  • Turn client goals into integrated marketing plans across the right mix of channels (SEO/AEO, paid search, organic/paid social, streaming audio/video, traditional and programmatic media).
  • Own budgets, timelines, and KPIs, ensuring all initiatives meet client expectations and TruStar quality standards.
  • Partner with internal and external experts (creative, analytics, web, digital, media) to plan and execute full-funnel campaigns.
  • Proactively develop and present strategies and insights that drive lead generation, conversion, and ROI, and communicate recommendations clearly and confidently.
  • Build strong, trusted client relationships through active listening, responsive service, and results-focused counsel.

Additional responsibilities:

  • Support business development by surfacing new leads and opportunities, partnering with leadership on pitches, and contributing to proposal strategy and positioning.
  • Help create sales materials (presentations, proposals, scopes, timelines) and drive 15–20% annual revenue growth on your accounts while maintaining strong client retention.

This requires:

  • Bachelor's degree and 5+ years in similar roles in an agency or similar environment managing multiple clients, campaigns, budgets, and deliverables across digital and media channels.
  • Proven track record of translating marketing strategy into measurable business growth and ROI, with bonuses and/or performance historically tied to client results.
  • Deep, hands-on understanding of modern digital marketing (SEO/AEO, paid search, social, display/programmatic), including how AI-driven platforms and traditional media work together.
  • Ability to work directly in key platforms (e.g., Google Ads, Meta, LinkedIn, HubSpot/CRM, analytics tools) to assess performance, troubleshoot issues, and optimize campaigns.
  • Fluency with analytics and reporting tools (e.g., GA4, Looker Studio) and CRM/marketing automation (e.g., HubSpot) for lead tracking, workflows, and pipeline visibility.
  • Familiarity with CMS platforms (e.g., templated WordPress) and tools like Canva, with a strong aptitude and desire to quickly learn new technologies.
  • Comfort supporting sales conversations, developing proposals, and turning strategies into compelling presentations, scopes of work, and timelines.
  • Highly organized, process-driven project manager known for clear communication, follow-through, and effective management of leads, opportunities, and deadlines.
  • Strong verbal and written communication skills, with the ability to present confidently to clients and prospects and collaborate across internal teams.
  • Entrepreneurial, proactive mindset—energized by growth for yourself, your clients, and the company; thrives in a fast-moving environment where marketing, AI, and technology are constantly evolving.
  • Willingness to travel occasionally, attend industry events, and work on-site about 10% to build relationships in the Greater Nashville area.

#PTS