ZipRecruiter

Log In

1

Programmatic Digital Jobs in Tennessee (NOW HIRING)

Vanderbilt University

Senior Adviser

Nashville, TN · On-site

... programmatic support for the Immersion Vanderbilt office. Immersion Vanderbilt requires each ... Support outreach efforts by contributing to content development for print, digital, and social ...

X Energy LLC

Purchasing Manager

Oak Ridge, TN · Hybrid

... programmatic consequences. We need a commercial strategist who thrives in high-stakes, highly ... Identify process improvement opportunities leveraging digital tools, automation, and analytics.

X Energy LLC

Purchasing Manager

Oak Ridge, TN · On-site

... programmatic consequences. We need a commercial strategist who thrives in high-stakes, highly ... Identify process improvement opportunities leveraging digital tools, automation, and analytics.

previous page

Showing results 41-60

All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Tennessee

Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What are popular job titles related to Programmatic Digital jobs in Tennessee?

For Programmatic Digital jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Tennessee look for?

The top searched job categories for Programmatic Digital jobs in Tennessee are:

What cities in Tennessee are hiring for Programmatic Digital jobs?

Cities in Tennessee with the most Programmatic Digital job openings:

Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Tennessee as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 12% Part Time, 1% Temporary, and 5% Contract. Highlights an 86% Physical, 5% Hybrid, and 9% Remote job distribution.

Performance Marketing Strategist

Brookdale Senior Living, Inc.

Brentwood, TN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Brookdale Senior Living rating

5.2

Company rating: 5.2 out of 10

Based on 531 frontline employees who took The Breakroom Quiz

197th of 240 rated social care providers

Job description


Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility
  • Medical, Dental, Vision insurance
  • 401(k)
  • Associate assistance program
  • Employee discounts
  • Referral program
  • Early access to earned wages for hourly associates (outside of CA)
  • Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility
  • Paid Time Off
  • Paid holidays
  • Company provided life insurance
  • Adoption benefit
  • Disability (short and long term)
  • Flexible Spending Accounts
  • Health Savings Account
  • Optional life and dependent life insurance
  • Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
  • Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
The Performance Marketing Strategist analyzes performance across digital and offline channels to uncover key insights. They partner closely with internal channel owners and agency teams to translate those insights and objectives into strategic, actionable recommendations. By executing these recommendations, they drive brand growth, lead generation, and occupancy across our communities.
  1. Perform end-to-end analysis of media performance across paid search, programmatic, direct mail, print, email, and other media.
  2. Partner with channel managers to co-develop integrated, data-driven media strategies that optimize targeting, budget allocation, and performance across all paid and offline channels.
  3. Collaborate with internal teams and external agencies to align on analytics approaches, build consensus around insights, and translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.
  4. Leverage expertise in media analytics, performance reporting, and planning to develop strategies across digital and offline channels.
  5. Utilize multi-touch attribution platforms alongside strong data and visualization skills, as well as A/B testing/statistical methods to drive data-informed decisions.
  6. Facilitate regular touchpoints with channel leaders to review trend analyses, discuss test outcomes, and agree on next-step optimizations.
  7. Partner with internal teams to assess media's impact key performance indicators such as leads, visits, and move-ins.
  8. Conduct competitive research and market-trend analysis to identify, pilot, and evaluate emerging media opportunities within the Senior Living industry to leverage audience behavior insights to inform and test new channels.
  9. Provide strategic creative recommendations through in-depth analyses.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Minimum Requirements
  • Bachelor's Degree in Marketing, Business, Analytics, Statistics, or a related field required
  • Minimum of 3-5 years of hands-on experience in media analytics, performance reporting, or media planning & insights roles
  • Experience with Adobe CJAA, Tableau, Looker, Excel, SQL Preferred

Certifications, Licenses, and Other Special Requirements
None
Physical Demands and Working Conditions
  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Stoop, kneel, crouch, or crawl
  • Talk or hear
  • Ability to lift: up to 25 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors
  • Requires Travel: Occasionally
  • Requires Driving: Drives self (Tier 2)

Brookdale is an equal opportunity employer and a drug-free workplace.
About Us
Brookdale is a Great Place to Be:
  • Gracious hospitality and neighborliness for our residents and families.
  • Home-like feel and all-around comfort for residents and visiting family members.
  • Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
  • Industry leader in clinical care.
  • Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
  • Extensive corporate support including a robust training program.

What Brookdale Senior Living employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply