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Programmatic Digital Jobs in Tennessee (NOW HIRING)

Viamedia

Account Executive

Nashville, TN · On-site

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

Nextech

Media Buyer

Memphis, TN

$57K - $72K/yr

Background in an in-house marketing team or digital agency setting. * Experience working directly with advertising platforms (Google or Microsoft). * Familiarity with programmatic buying or linear TV ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Tennessee? For Programmatic Digital jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Tennessee look for? The top searched job categories for Programmatic Digital jobs in Tennessee are:
What cities in Tennessee are hiring for Programmatic Digital jobs? Cities in Tennessee with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Tennessee as of June 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 75% In-person, and 25% Remote job distribution.
Account Executive

Account Executive

Viamedia

Nashville, TN • On-site

$500K - $750K/yr

Full-time

Posted 9 days ago

Job description

Job Title: Account Executive - Sales
Department: Sales
Reports To: MSD, ESD or VP, Sales
Status: Full-Time
Job Summary
The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic offerings. This role requires strong organizational skills, customer focus, and a commitment to achieving revenue targets. The position carries an annual revenue quota of $500k-$750k.
Essential Functions
  • Manage multiple budgets across traditional and digital media.
  • Build and maintain relationships with key accounts while developing new business.
  • Identify client marketing budgets and secure incremental revenue across Viamedia.ai platforms.
  • Create multimedia recommendations integrating branding and performance strategies.
  • Review account lists, sales pipelines, forecasts, and digital metrics with management.
  • Network within the community and digital marketplace to promote Viamedia.ai solutions.
  • Complete all required training programs.
  • Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
  • Represent Viamedia.ai professionally and ethically.
  • Other duties as assigned.

Qualifications & Requirements
  • Bachelor's degree preferred; or minimum of 5 years of digital sales experience.
  • 1-3 years of cable, broadcast, or other media sales experience.
  • Strong knowledge of digital marketing, multi-screen (video/display), social, and search campaigns.
  • Demonstrated ability to drive revenue growth through traditional and digital integration.
  • Excellent verbal, written, and presentation communication skills.
  • Ability to manage multiple priorities and follow projects through to completion.
  • Valid driver's license and state-minimum automobile insurance required.

Compensation & Quota
  • Base salary plus commission structure.
  • Annual revenue quota: $500k-$750k.

Physical Requirements
  • Typical office/remote work environment.
  • Travel required for client meetings.
  • Occasional lifting up to 25 lbs.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Viamedia.ai reserves the right to amend or change this job description at any time, with or without notice. Viamedia.ai is an Equal Opportunity Employer.

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