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Senior Digital Media Manager Jobs (NOW HIRING)

coty

$85K - $110K/yr

Parking & transport links - Free on‑site parking, a central location and excellent public transport connections As Senior Digital Media Manager you work closely with Brand and agency teams to ...

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Title : Senior Digital Media Strategist Location: Washington, D.C. Pay Band: 3 Reports to ... Manage all social media platforms including developing overall strategy, managing a content ...

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Title : Senior Digital Media Strategist Location: Washington, D.C. Pay Band: 3 Reports to ... Manage all social media platforms including developing overall strategy, managing a content ...

coty

$85K - $110K/yr

Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in ...

Moore

Senior Digital Media Planner

Lanham, MD · Hybrid

As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid digital media ...

City of Los Angeles

DIGITAL MEDIA MANAGER

New York, NY · On-site

$97K - $126K/yr

This mid-level role supports the Senior Director of Digital Communications in producing, publishing, and managing content across all of the Mayor's digital channels, including social media, website ...

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Senior Digital Media Manager information

See salary details

$43.5K

$102.6K

$126.5K

How much do senior digital media manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for senior digital media manager in the United States is $102,610.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $116,000.00 per year, depending on experience, location, and employer.

What is the difference between Senior Digital Media Manager vs Digital Media Specialist?

AspectSenior Digital Media ManagerDigital Media Specialist
CredentialsBachelor's degree, often with experience in digital marketing or mediaBachelor's degree in marketing, communications, or related field
Work EnvironmentLeads campaigns, manages teams, develops strategiesExecutes campaigns, analyzes data, supports media planning
Employer & Industry UsageUsed in marketing agencies, corporations, media firmsCommon in advertising agencies, digital marketing teams

The main difference is that the Senior Digital Media Manager oversees strategy and team management, while the Digital Media Specialist focuses on executing campaigns and analyzing performance. The senior role involves higher-level planning and leadership, whereas the specialist role is more execution-focused.

What does a senior digital media manager do?

A senior digital media manager oversees the planning, execution, and optimization of digital advertising campaigns across platforms such as social media, search engines, and display networks. They analyze performance metrics, manage budgets, and coordinate with creative teams to achieve marketing goals, often using tools like Google Ads and analytics software. Strong strategic thinking, data analysis skills, and industry certifications are typically required for this role.

What are high paying digital media jobs?

High paying digital media jobs include roles such as Digital Media Director, Senior Digital Media Manager, and Digital Marketing Director, which often require advanced skills in data analysis, advertising platforms, and strategic planning. Salaries for these positions typically range from $80,000 to over $150,000 annually, depending on experience, location, and company size. Certifications in tools like Google Ads or Facebook Blueprint can also enhance earning potential.

Is digital marketing high paying?

Digital marketing roles, including Senior Digital Media Managers, can offer high salaries, especially with experience, specialized skills, and certifications in tools like Google Ads or analytics platforms. Compensation varies by industry, location, and company size, but senior positions typically provide competitive pay compared to other marketing roles.

What are some common challenges faced by Senior Digital Media Managers, and how can they be addressed?

Senior Digital Media Managers often navigate challenges such as rapidly evolving digital trends, managing large-scale campaigns across multiple platforms, and coordinating cross-functional teams. Keeping up with new technologies and analytics tools requires continuous learning, while balancing creative vision with data-driven decision-making is key. Building strong communication channels with creative, marketing, and analytics teams helps ensure alignment and campaign success. Proactively seeking feedback and fostering adaptability are essential strategies for overcoming these challenges and driving results.

How much do digital media managers make in the US?

Digital media managers in the US typically earn between $60,000 and $120,000 annually, with the median salary around $80,000. Salaries vary based on experience, location, and the size of the organization, and professionals often use tools like analytics platforms and advertising tools in their roles.

What are the key skills and qualifications needed to thrive as a Senior Digital Media Manager, and why are they important?

To thrive as a Senior Digital Media Manager, you need expertise in digital marketing strategy, analytics, campaign management, and typically a degree in marketing or communications. Familiarity with tools like Google Analytics, social media ad platforms, and marketing automation systems is essential, and certifications such as Google Ads or Facebook Blueprint are often valued. Strong leadership, creativity, and excellent communication skills set outstanding professionals apart in this role. These skills and qualities are vital for driving effective digital campaigns, optimizing ROI, and leading teams in a fast-evolving digital landscape.
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What job categories do people searching Senior Digital Media Manager jobs look for? The top searched job categories for Senior Digital Media Manager jobs are:
Senior Digital Media Manager jobs near you
Infographic showing various Senior Digital Media Manager job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 28% Part Time, and 1% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $102,610 per year, or $49.3 per hour.
Senior Digital Media Manager (m/w/d)

Senior Digital Media Manager (m/w/d)

coty

On-site

$85K - $110K/yr

Full-time

Posted 3 days ago

Coty rating

8.1

Company rating: 8.1 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

Job description

Social Digital Media Manager

To start as soon as possible in Darmstadt, Germany

We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.

Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!

 

WHAT YOU CAN EXPECT

  • Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
  • Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
  • International environment – Working in an international corporate setting with flat hierarchies and exciting projects
  • Workplace – A modern working environment
  • Parking & transport links – Free on‑site parking, a central location and excellent public transport connections

As Senior Digital Media Manager you work closely with Brand and agency teams to ensure that COTY's Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations for improvement. Being a key stakeholder, you actively contribute to the devising of COTY’s digital strategy, steer industry best practice and digital-first disciplines exploring the utilization of market leading, multi-channel communication developments and technologies.

You will own the digital campaign execution and oversee inflight optimizations. By identifying which digital channels and assets are not delivering against the KPIs, maximizing ROI is your key responsibility.

This means in detail::

Pre-activation:

  • Define the strategic and technical campaign framework by aligning communication objectives with full-funnel KPIs, audience architecture, and data-driven targeting.
  • Translate brand and communication objectives into granular media KPIs and audience strategies, leveraging 1st, 2nd, and 3rd party data (CRM, web analytics, data clean rooms)
  • Design POE-based consumer journeys and activation plans, ensuring robust tagging, tracking (e.g., floodlight, pixels), and readiness of AdTech/MarTech stack (programmatic, DMP/CDP, DCO)

During activation:

  • Execute and optimize campaigns through continuous in-flight performance management across channels, audiences, and creatives.
  • Monitor and optimize campaign delivery across key levers (creative, frequency, placements, audience cohorts) using real-time dashboards and platform signals (e.g., GMP, DV360, Meta, Google Ads)
  • Apply advanced optimization techniques including bid strategies, A/B and multivariate testing, attribution inputs, and brand safety/compliance tools, ensuring efficient budget allocation and KPI delivery

Post-activation:

  • Drive performance evaluation and learning agendas through advanced analytics and insight generation.
  • Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify key drivers of campaign effectiveness and media efficiency
  • Translate insights into actionable recommendations, informing future media planning, test-and-learn agendas, and continuous optimization of audience, channel, and creative strategies

Qualifications & Competencies

  • Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or a related field, with 6+ years of experience in digital media (agency, digital, or FMCG environment)
  • Proven track record of driving campaign performance through strong analytical capabilities, KPI frameworks, and data-driven decision-making
  • Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g., Google Marketing Platform, Google Ads, Analytics, verification and measurement tools)
  • Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel
  • Solid understanding of integrated media ecosystems, including Retail Media, Social Media, and Content Marketing
  • Results-driven and highly organized self-starter with strong communication skills, attention to detail, and the ability to operate effectively in fast-paced, ambiguous environments
  • Very good German and English skills, written and spoken 
YOUR JOURNEY WITH US

Have we sparked your interest?

If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.

Your direct contact for this position is Christopher Johnson.

ABOUT US

Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.

For more information about Coty Inc., please visit our website at www.coty.com.

At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.

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