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Programmatic Digital Jobs in Oregon (NOW HIRING)

PlayStation Global

OR · On-site

Utilize third-party verification tools and reporting solutions Qualifications * 4 or more years of experience in programmatic advertising or digital media * Hands-on experience managing campaigns ...

Data Direct Networks

Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube , and programmatic ... Support digital extensions for major launches, brand activations, and executive thought leadership.

Care Access

Digital Marketing Manager

OR · Remote

$90K - $120K/yr

How This Role Makes a Difference The Digital Marketing Manager will lead the development and ... Expertise in full funnel campaign strategy, including channels such as paid social, programmatic ...

Adswerve, Inc

Manager, Digital Media Strategy

OR · On-site +1

$115K - $135K/yr

Manager, Digital Media Strategy Compensation: $115,000 to $135,000 Location : Arizona, California ... Programmatic, and emerging channels (e.g., CTV, Retail Media).Ensure media strategies are strictly ...

Adswerve, Inc

Digital Media Strategist

OR · On-site +1

$90K - $110K/yr

Digital Media Strategist Compensation: $90,000 to $110,000 Location: Arizona, California, Colorado ... and Programmatic (DV360, CM360, Amazon, TTD). * Drive media forecasting, annual planning, and ...

OpenX

OR · On-site

$140K - $165K/yr

... digital advertising. OpenX is seeking a Business Development Senior Director with significant experience in the CTV and programmatic ecosystem. This executive will represent OpenX to leading CTV ...

Curana Health, Inc.

Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications * Build and run targeted campaigns focused on high-value accounts (ABM) * Set up and manage systems to ...

Global Career Website

Salesforce Senior Consultant

OR · On-site +1

$125K - $153K/yr

... digital outcomes. Key Responsibilities * Design and configure customized Salesforce solutions using both declarative tools and programmatic development. * Develop custom applications using Apex ...

Connoisseur Media

Account Executive

Portland, OR

... digital marketing, including tactics such as streaming audio, CTV/OTT, and other programmatic services * Manage your book of business to both renew and grow current advertisers * Lead the setup and ...

Alpha Media USA LLC

Account Executive

Portland, OR · On-site

... digital marketing, including tactics such as streaming audio, CTV/OTT, and other programmatic services * Manage your book of business to both renew and grow current advertisers * Lead the setup and ...

Five9

OR

Alignment with digital: web and demand gen and AR/ PR teams for an integrated execution ... programmatic, webinars, adhoc emails, nurtures, events etc. * Manage and organize campaign ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Oregon? For Programmatic Digital jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Oregon look for? The top searched job categories for Programmatic Digital jobs in Oregon are:
What cities in Oregon are hiring for Programmatic Digital jobs? Cities in Oregon with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Programmatic Campaign Manager

Programmatic Campaign Manager

PlayStation Global

OR • On-site

Other

Posted 11 days ago

Job description

Programmatic Campaign Manager
US (hybrid) - will require quarterly syncs onsite in San Mateo

Role Purpose 

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation's programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory. 

Key Responsibilities 

Campaign Ownership and Execution 

  • Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
  • Manage PMP, Programmatic Guaranteed, and open exchange campaigns
  • Ensure campaigns meet delivery, pacing, and performance targets 

Programmatic Strategy and Optimization 

  • Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
  • Monitor performance across display, video, and CTV
  • Identify opportunities to improve campaign efficiency, performance, and spend allocation 

Supply and Inventory Collaboration 

  • Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
  • Support deal troubleshooting including bid rates, win rates, and delivery issues
  • Contribute to supply path optimization and inventory performance insights 

Client Strategy and Partnership 

  • Partner with Client Partners to align programmatic execution with client KPIs and objectives
  • Provide recommendations on targeting, deal structure, and media strategy
  • Support client education on programmatic capabilities and performance drivers 

Performance Analysis and Measurement 

  • Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
  • Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
  • Utilize third-party verification tools and reporting solutions 

Qualifications 

  • 4 or more years of experience in programmatic advertising or digital media
  • Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
  • Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
  • Experience optimizing campaigns across display, video, or CTV
  • Strong analytical skills and proficiency in Excel or similar tools
  • Proven ability to manage multiple campaigns in a fast-paced, client-facing environment 
  • Strong verbal and written communication skills, including presenting insights and recommendations to clients
  • Strong communication and stakeholder management skills 

Preferred

  • Experience working with SSPs or ad servers
  • Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
  • Understanding of identity solutions and audience targeting strategies
  • Basic knowledge of SQL or data analysis tools
  • Previous experience in gaming, entertainment, or consumer industries
  • Experience influencing client strategy and adoption of digital advertising solutions   

Success Metrics / KPIs 

  • Campaign performance against KPIs including delivery, CTR, CPA, and ROI
  • Programmatic revenue contribution and adoption
  • Campaign efficiency including pacing accuracy and performance improvements
  • Client satisfaction and programmatic adoption
  • Quality and impact of optimization recommendations 

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